The viewer's eye

Resumen:
The dawning of the era of the image in the mid-1950s prompted a reconsideration of the existing methodology of art history. Since then, art critics and scholars have paid increasing attention to the viewer¿s role in art, and they have therefore developed theories of art that are focused on the viewer. These changes, which had a considerable impact on the visual aesthetics of the 1960s, were transferred to the field of art history in the 1970s. This article deals with authors such as Clement Greenberg, Michael Baxandall, and Svetlana Alpers, who place the experience of the viewer¿s eye and visual culture at the core of their studies, with the purpose of examining the use of these components in the methodologies proposed by the new art history.