Resumen:
This paper examines the presence and impact of Spanish university radio stations that operate on the iVoox platform by analysing more than 64,000 programmes using techniques involving Big Data. The initial findings show that iVoox is a key player in disseminating the audio content of these stations, which has led the broadcasters to meticulously maintain their presence on this platform by separating the content into various channels and programmes, adding specific descriptions, and tagging their audios. Moreover, a group of broadcasters that continually appears on the platform with a higher level of programme production has also been identified, which has a strong impact as well. Finally, it has been noted that the more topic-oriented programmes of these broadcasters, especially those focusing on cultural dissemination, have a greater impact on this channel.
