Time to Share brings together experts to discuss the impact of digitization on communication and society

Last Friday, the University celebrated a new edition of the Time to Sharea meeting promoted by the Office of the Vice President for Research and Sustainability that brought together experts and researchers to analyze the challenges of Digital Communication. Organized by the School of Communicationthe event highlighted the relevance of research in a context of profound technological, economic and ethical transformation.

Framed within the line of research called"Society and Digital Communication" that the University has implemented in its Strategy 2025, this seminar has served to take stock of the research results achieved since 2020 in the study of the impact of digitization on society. This line of research seeks to understand and respond to the challenges of the digital environment through an interdisciplinary approach , addressing issues such as misinformation, ethics in communication and media sustainability.

multidisciplinarity, relevance and transfer: keys to the workshop

The workshop revolved around three core topic: multidisciplinarity, relevance and transfer. Ramón Salaverría, Full Professor of Journalism and coordinator of this strategic line, stressed the importance of fostering partnership between different fields and disciplines, without losing the richness of approaches. "This strategic line has managed not to cancel diversity, but to enrich it. The interventions have reflected a variety of perspectives essential to understand the digital impact," said Salaverría.

Paloma Grau, Vice President of research and Sustainability, highlighted the importance of the event to generate synergies: " Time to Share seeks to strengthen the partnership between researchers and explore together the challenges of today's society. On this occasion, it focused on the challenges posed by the digital era from different disciplines."

The experts addressed core topic such as trust in digital journalism, disinformation, media sustainability and the regulation of digital rights. María Pilar Martínez Costa discussed the dilemma of whether digital journalism generates more trust or distrust, while Mercedes Medina analyzed the strategies that media companies should adopt in the new digital ecosystem. In this line, Enrique Guerrero highlighted the challenges faced by streaming platforms in the search for balance between profitability and quality of content.

research with impact and new forms of knowledge dissemination

The workshop also highlighted the importance of knowledge transfer. Bienvenido León addressed the challenges of scientific knowledge dissemination in the digital era, while Dámaso Izquierdo, researcher at the Institute of Culture and Society, reflected on the effects of social networks on Public discourse and freedom of expression.

Charo Sádaba analyzed the relationship of young people with information in the digital environment and Jordi Rodríguez Virgili highlighted how digitalization influences social polarization and democracy. For her part, Ana Azurmendi, vice-dean of research, insisted on the need to regulate digital rights to ensure equitable and democratic communication.

The event also served as a platform to present innovative projects such as Iberifier Plusan observatory to monitor disinformation in Spain and Portugal, and new knowledge dissemination initiatives such as science festivals.

More than 50 people, including researchers, professors, project managers and doctoral students, participated in this meeting. It concluded with a roundtable focused on predoctoral research , where Alexander Blanco Chang and Blanca Basanta, doctoral students funded by the Strategy 2025 grants, shared their perspectives on the future of Digital Communication and their incipient research experience.

Time to Share has consolidated its role as a meeting point for researchers and professionals to share innovative programs of study and establish new synergies that lead to new research with impact.