2017-11-21-noticia-ISSA-seminar-ideas-fortalecer-marca-staff

Have we stopped to think about the importance of our brand staff when it comes to going out into the job market? What mark do we leave on others with every conversation, with our gestures or with the content we upload to social networks?

Throughout the four years of Degree in Management Assistant-attendance de Dirección, ISSA School of Management Assistants students benefit from the Human Talent Development program, which enhances the differential value of each student through workshops, seminars and personal interviews.

Idoia Lasa, coordinator of programs of study at ISSA School of Management Assistants and teacher of the staff branding seminars offered as part of this program, offers four ideas for strengthening your brand staff.

1. Think about your starting point, what is your brand staff at this moment?

On a day-to-day basis, in the offline world, what is the footprint you leave on attention with others or when submitting a work of a subject?

In the online world, what information is published about you, have you ever googled yourself, what images, videos, audios or texts carry your name, what is the tone or style you use in social networks, what values do you transmit with the content you leave on the Internet?
 

2. Define your professional profile . Match your strengths with your professional expectations.

First of all, define your strengths: your current knowledge, your attitudes and your aptitudes. Once identified, analyze whether these strengths are interesting for the professional market you want to target. Then set the objectives of where you want to go and how you want to do it, taking as a starting point who you are and where you are. And finally, define your brand staff in which your strengths fit with your professional expectations.

3. The brand staff must have unity between the online and offline world.

Verify if there is unity between what you communicate on a daily basis and what you communicate on social networks. It should not be forgotten that in many cases you cannot separate your staff self from your professional self, therefore the image of your staff and professional spheres go hand in hand.

4. Build your brand staff

Taking into account and defining your brand goal staff , evaluate the contribution of each comment you upload to social networks or if the images, texts or videos you have in your profiles strengthen or weaken your brand staff.