Factors for promoting social innovation along the supply chain: New challenges and opportunities

Resumen:
This article discusses the study of the supply chain as an area from which companies can carry out social innovation activities. With this premise, it identifies the relevant factors that drive social innovation along the supply chain, including a corporate culture oriented toward social understanding, an integrated economic, social, and environmental strategy, and the regulation and cross-cutting nature of communication as an engine for these practices. Fi-nally, seven opportunities and six barriers to its implementation are discussed.