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Joaquín Maestre Morata

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IDENTIFICATION


Aplicaciones anidadas

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HOW TO CITE

AGUN/144


EXTREME DATES

1955-2002

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ACCESS

Free


VOLUME AND SUPPORT

540 Boxes

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WORDS CORE TOPIC

Entrepreneur
Public Relations
advertising

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Publications


- Rodríguez Salcedo, N, (2012). European cartography for public relations: national histories face North American doctrinal paradigm. Communication & SocietyVol. XXV, No. 2 

- Rodríguez Salcedo, N, (2012). Mapping Public Relations in Europe: Writing National Histories against the US Paradigm. Communication & SocietyXXV, no 2, pp. 331-373.

- Montero Díaz, M, del Río, J, Rodríguez Salcedo, N, Rodríguez Virgili, J, Verdera, F, (2010). The golden age of Commercial Communication. History of advertising and Public Relations in Spain (1960-2000). Comunicación Social Ediciones y Publicaciones.

- Montero Díaz, M., Rodríguez Salcedo, N., Verdera, F. (2010). From nothing to consumption. History of advertising and Public Relations in Spain. From the origins to 1960. Comunicación Social Ediciones y Publicaciones.

- León Aguinaga, P, (2010). Usual suspects. American cinema, the United States and Franco's Spain, 1939-1960. CSIC

- Gutiérrez García, E., Rodríguez Salcedo, N. (2009). 50 years of Public Relations in Spain. From propaganda and advertising, to the management of reputation, Doxa Comunicación, 9, pp. 19-33.

- Rodríguez Salcedo, N. (2008). Public relations before `publicrelations' in Spain. An early history (1881-1960). Journal of Communication Management, History of Public Relations special edition, Vol. 12, nº 4, pp. 279-293.

- Rodríguez Salcedo, N, (2005, November, 16-18). History as a current trend in Public Relations. Tendencias actuales de las Relaciones Públicas, II congress Internacional de Investigadores en Relaciones Públicas, Sevilla.

- Rodríguez Salcedo, N, (2004). Historical evolution of public relations in Europe: S.A.E. of PR and the development of the profession in Spain (1960-1975). [thesis doctoral unpublished]. University of Navarra, Spain.