Journals
Magazine:
INTERNATIONAL JOURNAL OF COMMUNICATION
ISSN:
1932-8036
Year:
2022
Vol:
16
N°:
1
Pp:
70 - 90
Open innovation is a strategic phenomenon that has arisen in corporate life since the beginning of the 21st century. The management of this process involves a communicative dimension that both management and communication scholarship have overlooked over the last twenty years. At the same time, communication management in open innovation processes enacts the strategic nature of the discipline and practice. However, there is scant knowledge and evidence to be found in this discipline, despite the fact that the topic itself calls for deeper exploration of mainly a relational and communicative phenomena. We argue for the promotion of a comprehensive research diary that entails delving into the theoretical and empirical challenges of the strategic communication discipline in open innovation. Likewise, this article responds to the call for greater interdisciplinary research. Findings include six research gaps, the examination of nine research lines, as it relates to discussion of specific methods/methodologies which would fill those gaps. Moreover, the proposed research pathways map out a starting-point for the future of this growing field of inquiry while also positioning strategic communication as a catalyst discipline and practice that will help to foster open innovation management and research.
Magazine:
CORPORATE COMMUNICATIONS
ISSN:
1356-3289
Year:
2021
Vol:
26
N°:
2
Pp:
348 - 364
Purpose This article proposes a theoretical framework that synthesizes the main factors explaining the strategic contribution of communication department to open innovation (OI) processes. Because there is little or no research literature on communication and OI, the purpose is to fill this gap. A literature review and empirical qualitative research were conducted to weigh the significance of the framework in practice. Design/methodology/approach An interdisciplinary literature review was necessary to identify the main factors that explain the communication contribution to OI. The analysis of three multinational case studies has helped to enrich the proposed framework. Six semi-structured interviews were conducted with in-company communication managers and innovation managers in order to capture their perceptions. Findings Communication emerges as a strategic function with the potential to be embedded in the whole OI process. The main conclusion is that it may play an increasingly central role in enhancing relationships with external partners. Moreover, it enacts its strategic role while facilitating the enhancement of the organisation's overall communication capability - that is, trust, transparency and a coherently articulated narrative. Research limitations/implications This article has not been designed as a comprehensive overview of the topic, nor is it designed to be statistically representative or generalisable. The study was conducted with the intention of exploring the theoretical and practical contributions of communication department to OI, as well as to raise awareness among scholars and practitioners on this new but neglected topic for research. Its qualitative approach serves to assess the value of the framework proposed, and the key issues highlighted here require further research. Practical implications The theoretical framework proposed may enable innovation managers to identify the factors in which the communication function and its practitioners may play a role for facilitating OI processes. Likewise, communication practitioners may find it useful to foster their organisational role and capabilities within these processes. Originality/value This article underlines the significant contribution that the communication function may play in OI processes. Research on this topic has been neglected thus far, despite its significance for the competitiveness of companies and the economy as a whole.
Magazine:
UCJC BUSINESS AND SOCIETY REVIEW
ISSN:
2659-3270
Year:
2021
Vol:
18
N°:
2
Pp:
180 - 221
This article discusses the study of the supply chain as an area from which companies can carry out social innovation activities. With this premise, it identifies the relevant factors that drive social innovation along the supply chain, including a corporate culture oriented toward social understanding, an integrated economic, social, and environmental strategy, and the regulation and cross-cutting nature of communication as an engine for these practices. Fi-nally, seven opportunities and six barriers to its implementation are discussed.
Magazine:
MAGAZINE business AND HUMANISM
ISSN:
1139-7608
Year:
2021
Vol:
XXIV
N°:
2
Pp:
9 - 35
This work studies organisational culture (OC) as a driver of corporate social innovation (CSI) in companies. With a methodology based on a systematic literature review, the main academic contribution is the design of a theoretical framework that allows to elucidate which subject of OC is the most suitable to host CSI, as well as an original proposal of factors core topic for promote such a culture. This proposal also aims to be a guide for managers and practitioners to implement organisational cultures conducive to social innovation in their companies.
Magazine:
ANALISI. QUADERNS DE COMUNICACIO I CULTURA
ISSN:
0211-2175
Year:
2018
N°:
59
Pp:
139 - 156
The concept of professional capabilities is new among scholars and practitioners in the strategic communication field where the competency concept has been the traditional scientific approach. The capability approach originated from human development theory developed by Amartya Sen and Martha Nussbaum and from professional studies, such as those of Stan Lester. However, it is a theoretical challenge to apply this concept to strategic communication. This article presents a Delphi study conducted in Spain within the framework of the international global research project Global Capability Framework for Public Relations and Communication Management. The researchers asked if there could be a global consensus on a core capability framework that reflects regional differences. Spain's first empirical research phase involved a Delphi study with a panel of experts composed of scholars, consultants and communication managers. The result is a core framework of 14 capabilities in which the strategic dimension is given greater importance than the operative or tactical nature of communication. In this regard, the experts prioritise a profession that demands strategic capabilities in order to influence the relationship between organisations and the social environment. The findings portray a multifaceted professional, with an emphasis on the management and consultant dimension.
Magazine:
DOXA COMUNICACION
ISSN:
1696-019X
Year:
2017
N°:
24
Pp:
63 - 85
From an academic perspective, the role of communication in company management remains a topic of intense discussion. However, by delving deeper into the issue from a strategic point of view one can see that hardly any empirical analysis comparable to other management realities can be found. The aim of this study is to analyse the structure and activity of the communications departments in the three leading companies in the Spanish telecommunications sector: Telefonica, Vodafone and Orange. For that purpose, a qualitative methodology was used based on questionnaires and interviews. Among the results, some of the indicators point to the complexity of the organisation of the communications department, the importance of representation and participation by this department on senior management of the company, and the influence of communication on interdepartmental coordination.
Magazine:
YOUNG CONSUMERS
ISSN:
1747-3616
Year:
2017
Vol:
18
N°:
2
Pp:
159 - 179
Purpose ¿ This study aims to center on understanding how stakeholder engagement processes
improve online child protection in telecom companies. The literature review and findings shed light on
the management of networks to identify, prevent and mitigate the adverse impacts of information and
communication technologies (ICTs)[1] and to find opportunities in terms of new policies and services
development.
Design/methodology/approach ¿ Three multinational telecom companies were analyzed with a
qualitative focus combining three research tools: the analysis of 81 corporate reports, self-administered
questionnaires and semi-structured interviews.
Findings ¿ Firms establish a collaborative network with a large number of stakeholders such as public
authorities, non-governmental organisations, educational institutions, representatives of families and
expert researchers. The outcomes of these networks range from the development of new products and
services (filters, child safety software and protection apps) to the co-creation of new corporate policies
with a high social impact (self-regulation, sectorial codes, awareness initiatives and reporting).
Practical implications ¿ This study outlines guidelines for the industry in identifying, engaging and
making decisions in a collaborative way when managers have to engage with multiple stakeholders
regarding child protection. The academic discussion and the empirical findings have many practical
implications for ICT companies whose users are ch
Magazine:
DOXA COMUNICACION
ISSN:
1696-019X
Year:
2017
Vol:
24
Pgs:
77 - 101
Magazine:
COMUNICAR. IBEROAMERICAN SCIENTIFIC JOURNAL OF COMMUNICATION AND EDUCATION
ISSN:
1134-3478
Year:
2015
Vol:
23
N°:
45
Pp:
179 - 186
The screen technology landscape in relation to the child points to numerous challenges that the industry is facing together with families and the sector educational. However, there is little bibliography that delves into the strategic policies being implemented by the industry to address the challenges. For this reason, this article has two objectives: firstly, to summarise the state of the art and then to present the main findings on how the 17 main international companies are tackling this situation in their commercial policy and their relationship with stakeholders. The methodology applied is qualitative, and analyses the companies' social responsibility reports and websites in order to identify the strategic lines and corporate actions, as well as the people and institutions with whom they collaborate. The results show that, despite some differences between regions, the sector adheres to
COMUNICAR, 45 (2015); e-ISSN: 1988-3293; Preprint DOI: 10.3916/C45-2015-19
to an interest in self-regulation, product innovation, protection tools, as well as in maintaining a close network partnership with stakeholders, which allows for feedback on policies and strategies. From this analysis, it can be concluded that the sector needs to integrate child protection policies not only with the development of responsible products, but also by further strengthening links with stakeholders.
Magazine:
TELOS. COMMUNICATION AND INNOVATION NOTEBOOKS.
ISSN:
0213-084X
Year:
2015
Vol:
101
Pgs:
24 - 33
The new tools available to consumers present numerous challenges for the online management of reputation and its measurement. This opens up a range of challenges and opportunities for brands and their advertising.
Magazine:
CREATIVITY AND SOCIETY
ISSN:
1887-7370
Year:
2015
Vol:
23
Pgs.:
161 - 181
How can speech help to generate innovative environments within companies? This question has opened a discussion among academics and practitioners at speech and Personnel Management Service. Precisely, the goal of this work is to present the extent to which speech influences the promotion of innovation within firms. The structure consists first of a literature review on internal speech and innovation. Based on this literature review, secondly, a proposal based on five strategic contributions of speech to innovation processes in firms is carried out. Among the conclusions, internal speech catalyses constant organisational learning and the generation of participative environments that nurture a more innovative and creative corporate culture.
Magazine:
ANALISI. QUADERNS DE COMUNICACIO I CULTURA
ISSN:
0211-2175
Year:
2015
Vol:
52
Pgs:
97 - 112
In the current complexity of the public speech discussion stands out the relationship between organisations and their stakeholders and, in particular, the responsibility of the business world for social and environmental sustainability. In this context, academic discussion in recent years has increased its interest in the role of speech in the business world. However, academia has not explicitly addressed its relationship with such a fundamental management process as strategic decision-making. To what extent does a good management of communication links provide managers with good guidelines for their governance actions? goal This article contributes to clarifying the relationship between speech and decision-making by analysing the extent to which the establishment of communicative relations with stakeholders enriches the difficult task of decision-making at business. In this way, and in order to foster an interdisciplinary dialogue, the most significant doctrinal proposals in this respect are analysed, such as the disciplines of Public Relations, Corporate speech and the stakeholder theory of the programs of study of management . Finally, an original proposal clarifies concepts and offers the profession some keys for speech to make a strategic contribution to management processes.
Magazine:
PUBLIC RELATIONS REVIEW
ISSN:
0363-8111
Year:
2015
Vol:
41
Pgs.:
744 - 753
The concept of dialogue has always been a mainstay in the research literature on public
relations. However, the fields of corporate communication and, more recently, business
management have focused on different aspects of the notion. Despite such increased
research interest, the concept of dialogue yields a range of analytical perspectives; this
is due in part to the fragmentation of academic study, whereby scholars pursue parallel
lines of inquiry that never intersect in interdisciplinary exchange.
Therefore, the twofold purpose of this article is to explore the concept of dialogue in the
context of business: on the one hand, to offer an interdisciplinary account of dialogue based
on a model of analysis shaped by the five key dimensions of the concept; and on the other
hand, to use the model to trace which perspectives are articulated in the related theory. In
short, the article works towards a clearer understanding of the management implications
that stem from the conceptualization of dialogue
Magazine:
PERSPECTIVES FROM THE WORLD OF COMMUNICATION
ISSN:
1577-1997
Year:
2012
N°:
70
Págs:
4 - 5
Magazine:
ESE. programs of study ABOUT EDUCATION
ISSN:
1578-7001
Year:
2011
Vol:
20
Ppgs:
257 - 259
Magazine:
ESE. programs of study ABOUT EDUCATION
ISSN:
1578-7001
Year:
2010
Vol:
18
Ppgs:
319 - 321
Magazine:
CUADERNOS DE INFORMACION - School DE COMUNICACIONES. PONTIFICIA UNIVERSIDAD CATOLICA DE CHILE
ISSN:
0716-162X
Year:
2010
Págs:
111 - 122
Magazine:
REVISTA DE LA COMUNICACION
ISSN:
1888-198X
Year:
2010
Vol:
14
Pp:
35 - 36
