graduate in Sciences from the Education (1992), PhD in Communication (1999), Master's Degree University in Marriage and Family (2015) by the University of Navarra. specialization in Brief Systemic Therapy (UOC, 2022). Senior Associate Professor of University in Audiovisual Communication and advertising. He has been Deputy Director of high school of Family Sciences and department of Marketing and Communication Companies at the University of Navarra. He is currently a professor at School of Communication at the University of Navarra and Deputy Director of high school of Sciences at the same university.
He has directed 13 projects of research related to marketing, youth and media for the Ministry of Health and Consumer Affairs, Imaginarium, the association Spanish Agency advertising, the European Association of Communication Agencies, Nutrexpa, Vinizius Young & Rubican, Vocento, the committee Audiovisual of Navarra, the high school Sports and Youth of the Government of Navarra, Vialogoscopio, the group La Información and Telefónica Internacional.
Founder and first President of the Academic committee advisor of the Interactive Generations Forum, an entity founded by the University of Navarra and Telefónica, he is also a member of the Observatory of Children's Play, an initiative promoted by the association Spanish Toy Manufacturers. President of the "Best Toy of the Year" Jury.