Journals
Magazine:
CREATIVITY
ISSN:
2354-0036
Year:
2022
Vol:
9
N°:
2
Pp:
138 -155
International streaming platforms have broken into the European market and are partnering with local production companies to produce content. Online consumption generates a huge database on the tastes and consumption patterns of viewers. Although the business of video streaming platforms is to attract subscribers, all this data could be used to produce content adapted to the different sensibilities of the audience. We want to investigate to what extent entry of the streaming companies has impacted the creativity of the production process in Spain and how creativity may be affected by this. We carried out semi-structured interviews with creative workers who produce for both linear television channels and video on demand platforms. The sample focuses on four workers from independent production companies with years of experience working for the television channels that have started working for new streaming companies. Their responses imply that big data does not appear to reduce uncertainty and is not applied to make decisions in the first stages of the production process. However, production of local shows has changed significantly. © 2022 Mercedes Medina et al., published by Sciendo.
Magazine:
MAGAZINE business AND HUMANISM
ISSN:
1139-7608
Year:
2022
Vol:
25
N°:
2
Pp:
75 - 105
This article analyzes the evolution of ideological polarization in the Spanish party system since 1979. A reformulation of Dalton's index to measure polarization in Spain is proposed and applied to the 14 general elections held since the approval of the Constitution. The results indicate an evolution with two distinct periods of seven elections each and a clear increase in ideological polarization since 2015, reaching a historical maximum at present. The measurement of ideological polarization is complemented by volatility and electoral skill generated by the arrival of new parties. The largest increases in polarization occurred in elections that fit the concept of critical elections, i.e., elections that produce a substantial and lasting change in electoral alignments
Magazine:
RESEARCH AND MARKETING
ISSN:
1131-6144
Year:
2021
Vol:
149
Pgs:
6 - 10
A conversation on ethics with Idoia Portilla, current president of the I+A Ethics committee ; Joan S. Alós and Ramón Prats, who chaired it in previous stages.
Ethics is consubstantial to this profession. It is, and must be, the guiding principle for professionals and companies, and it is also the best defense to ensure the future of an industry that, like few others, works with such a sensitive subject as people's knowledge . The conversation held by `research y Marketing¿ with Joan S. Alós, Ramón Prats and Idoia Portilla, professionals who have in common having at some point presided over the I+A Ethics committee , focused on this, its foundations and also its threats.
Magazine:
programs of study ABOUT THE JOURNALISTIC MESSAGE
ISSN:
1134-1629
Year:
2021
Vol:
27
N°:
2
Pp:
729 - 737
Big data can support the management of all subject companies, such as the media. In Spain, several media have initiated projects linked to data. In this work we analyze how Unidad publishing house is using them to improve its advertising strategy, development or product customization, improve distribution and pricing. The information was obtained through in-depth interviews with group managers from areas such as big data, advertising and digital during 2017. The results confirm that group has implemented simple projects such as monitoring data, but also more complex ones, requiring a change in the way an entire area works. The benefits obtained are significant, although the risks to privacy or creativity cannot be lost sight of.
Magazine:
DOXA COMUNICACION
ISSN:
1696-019X
Year:
2021
N°:
32
Pp:
159 - 185
The corporate brand is an intangible and strategic asset of great value that is linked to concepts such as identity and image. This has brought it the attention of several disciplines, not only speech. The goal of this work is to identify these disciplines, the leading authors, provide an integrative definition of corporate branding, identify related concepts and the area to which its management is assigned. The aim is to shed light on the importance of a proper management of corporate branding. To this end, a systematised literature review of academic works published during the period 2016-2018 has been carried out. A quantitative and qualitative content analysis was applied to them. After reviewing 112 academic publications in 66 journals, the low contribution of the area of the speech is observed in contrast to management and marketing, where the most cited authors also come from. Regarding the management of corporate branding, the role of top management and marketing area stand out. However, the thematic variety of the contributions and the strategic value of the corporate brand suggest the need to contribute a approach multidisciplinary in the management and study of the corporate brand.
Magazine:
programs of study ABOUT THE JOURNALISTIC MESSAGE
ISSN:
1134-1629
Year:
2020
Vol:
26
N°:
1
Pp:
1543 - 1553
Faced with the development of digital television and the arrival of new operators, the Spanish audiovisual sector has been forced to implement new communication strategies for their brands. Among the channels they have been using for this communication, social networks occupy a prominent place.
This work examines the case of La casa de papel by analyzing the communication of Atresmedia, Netflix Spain and Vancouver average on their corporate accounts and the program on Twitter, Facebook and Instagram. The study period focuses on the two weeks before and after the launch of the third season of this series on July 19, 2019.
A total of 748 tweets were analyzed, showing that the communication of brands in social networks of La casa de papel differs in the issue of publications, use of resources and the role of the corporate brand.
Magazine:
programs of study ABOUT THE JOURNALISTIC MESSAGE
ISSN:
1134-1629
Year:
2020
Vol:
26
N°:
4
Pp:
1543 - 1553
Faced with the development of digital television and the arrival of new operators, the Spanish audiovisual sector has been forced to implement new communication strategies for their brands. Among the channels they have been using for this communication, social networks occupy a prominent place.
This work examines the case of La casa de papel by analyzing the communication of Atresmedia, Netflix Spain and Vancouver average on their corporate accounts and the program on Twitter, Facebook and Instagram. The study period focuses on the two weeks before and after the launch of the third season of this series on July 19, 2019.
A total of 748 tweets were analyzed, showing that the communication of brands in social networks of La casa de papel differs in the issue of publications, use of resources and the role of the corporate brand.
Magazine:
COMMUNICATION MAGAZINE
ISSN:
1684-0933
Year:
2019
Vol:
18
N°:
1
Pp:
151 - 165
The growing activity generated in digital communication platforms is raising new forms of relationship between organizations and their publics of interest. This has triggered, in turn, the production of a large amount of information, an explosion of data known as Big Data.
In this new context, there is a need to study how the management of this huge amount of information faced in public relations, which is constantly generated at high speed and which requires even real-time management.
In this work, we present a bibliographic review of the current state of research on the management of Big Data in Public Relations. The results showed a total of 41 works. A content analysis of these works found that the activities of internal communications, average relations, crisis communications and issues management are the most related to massive data management.
Magazine:
NEW TRENDS
ISSN:
1139-8124
Year:
2019
Vol:
102
Pgs:
10 - 16
In the era of Big Data, companies are faced with the challenge of managing data that may allow the identification of the subject. Legislation does not prevent us from accumulating information but, if we are dealing with personal data , it requires us to protect them adequately.
Magazine:
LATIN MAGAZINE OF SOCIAL COMMUNICATION
ISSN:
1138-5820
Year:
2019
Vol:
74
Pgs:
1761 - 1780
The audiovisual landscape has changed dramatically in recent years due to technological and market conditions. Digitalisation has created new possibilities for new content providers and audiovisual consumption has changed. Our analysis will focus on the impact of these structural changes on the nature of subscription services for audiovisual content and, from there, on the sociodemographic profile of the subscriber. We will base our theoretical analysis on the theories of substitution goods and the forces of skill. Methodology. The data come from three different surveys conducted in 2008, 2012 and 2016 in Spain. Results. The results show that the profiles of consumers of the new platforms are similar to those of the traditional TV subscriber, although there are some significant differences in terms of age and level educational. Conclusions. One of the conclusions that may be relevant for the industry is that socio-demographic variables continue to be definitive factors to guide marketing strategies.
Magazine:
COMUNICAR. IBEROAMERICAN SCIENTIFIC JOURNAL OF COMMUNICATION AND EDUCATION
ISSN:
1134-3478
Year:
2019
Vol:
59
N°:
2
Pp:
19 - 28
goal The aim of this research is to characterise how young adults interact with the news, to what extent their consumption is conditioned by the presence of advertising and whether they are concerned about the transfer of personal data . To do so, we take as a starting point the "Digital News Report Spain 2018", report prepared from a questionnaire on digital media consumption to a national panel of 2,023 internet users; of these, 293 are young people aged 25-34, who belong to the "millennials" generation. These data were completed with a qualitative study, carrying out two focus groups with people in this age group living in the Autonomous Community of Navarre. Among the conclusions of research , it is noted that young adults are interested in news, which they access primarily via mobile devices. This interest is greater when the content affects them directly or if they empathise with the subject matter of the news.
the news. On the other hand, their family environment and social routines condition their way of getting information. They continue to access traditional media, although they consider them to be ideological. The advertising is perceived as annoying, although there is no knowledge and there is no generalised use of blockers. Finally, they value current personalisation services negatively, although they do cede some personal data to the media if it facilitates access to information.
Magazine:
MIGUEL HERNANDEZ COMMUNICATION JOURNAL
ISSN:
1989-8681
Year:
2019
Vol:
10
N°:
141
Pp:
123 - 145
In contemporary democratic society, Twitter can promote a genuine public discussion where the discussion is not limited to established social actors.
established social actors. The goal is studying how average outlets, journalists, political parties, candidates, and citizens behave on Twitter while following the 2015 election night in Spain.
on Twitter while following the 2015 election night in Spain. A quantitative analysis has been used, specifically focused on the
activity generated on Twitter during the period of vote counting (n=201,661 tweets). The data was captured with Tweet Binder,
a web tool that allows the live monitoring of the flow of tweets related to an event using specific hashtags and keywords. The
results reveal that average outlets are at the center of Twitter activity (representation), but citizens gain high visibility by using humour in the conversation (participation). Founded on the distinctive characteristics of the Spanish context, this article contributes to the understanding of the role of Twitter during a live political event.
Magazine:
LATIN MAGAZINE OF SOCIAL COMMUNICATION
ISSN:
1138-5820
Year:
2019
Vol:
74
Pgs:
1761 - 1780
Introduction. The audiovisual landscape has extraordinarily transformed in recent years due to technological and market conditions. Digitalization has created new possibilities for new content providers and audiovisual consumption has changed. Based on theories of substitution goods and competition forces, our analysis will focus on the impact of those structural changes on the nature of subscription services for audiovisual content, and from there, on the partner-demographic profile of the subscriber. Methodology. Data comes from three different surveys made in 2008, 2012 and 2016 in Spain. Results. Findings show that consumer profiles of the new platforms are similar to those of the traditional television subscriber, but there are some changes in terms of age and education. Conclusions. partner-demographic variables are still relevant for defining subscribers, although the big data defenders tend to highlight behavioural data or purchase data.
Magazine:
COMUNICAR. IBEROAMERICAN SCIENTIFIC JOURNAL OF COMMUNICATION AND EDUCATION
ISSN:
1134-3478
This research aims to portray the way young adult people interact with news and how their consumption is affected by advertising and staff data sharing. "Digital News Report Spain 2018", a questionnaire on the consumption of digital average undertaken by a national panel of 2,023 Internet users, is used as a main source. Among the users mentioned, there were 293 young people from 25 to 34 years old who belong to the Millennial generation. Data from this report was completed with a qualitative study in which two focus groups were held, featuring people of that age frame residing in Navarre. The paper concludes that young adult people are generally interested in news, which they access mainly via mobile devices. Their interest grows when the content affects them directly, but also if they empathize with the topic. On the other hand, their familiar background and social routines shape the way they receive information. Young adult people still make use of traditional average, although they consider it ideologically biased. Advertising is something annoying, although they generally have little knowledge and even less intention to use ad-blockers. Finally, their review of the personalized services is negative, but they tend to give away staff data to average if this facilitates their news access.
Magazine:
OBSERVATORY
ISSN:
1646-5954
Year:
2018
Vol:
12
N°:
3
Pp:
66 - 82
Magazine:
INFORMATION PROFESSIONAL
ISSN:
1386-6710
Year:
2018
Vol:
27
N°:
1
Pp:
19 - 26
In order to personalize news, the average must collect data from the audience. average can establish a ¿datawall¿ for this task, which requires readers to share information to benefit from these valuable services. However, this may mean the loss of anonymity, and audience members may feel they are placing their privacy at risk. In this research, using data from the Digital news report 2016, we observe that online news audiences in Spain are worried about the privacy risks related to accessing personalized news. Their level of concern varies depending on demographic characteristics or how they access digital news. average companies should take audience concerns into account because they do not want to lose audience trust in the process of capturing staff information for big data strategies.
Magazine:
RESEARCH AND MARKETING
ISSN:
1131-6144
Year:
2018
Vol:
50th Anniversary Special
N°:
April
Pgs:
66 - 68
Magazine:
RESEARCH AND MARKETING
ISSN:
1131-6144
Year:
2017
Vol:
134
Pgs.:
44 - 47
ESOMAR has renewed the sector code
sector code to become the 'ICC/ESOMAR
International ICC/ESOMAR Code for
internship of the research
Market, Opinion and Social
and data analysis¿ (`Code
on market, opinion and social
research and data analytics¿ in
in the original English version).
The following is a
reflection on this important
document, the changes it
and its usefulness for the industry.
industry.
Magazine:
ADCOMUNICA
ISSN:
2174-0992
Year:
2016
Vol:
12
Pgs.:
183 - 203
Magazine:
QUADERNS DEL CAC (INTERNET)
ISSN:
2014-2242
Year:
2016
Vol:
42
N°:
xix
Pp:
29 - 39
The audiovisual market has changed dramatically. Thanks to the digital revolution, the consumption of video is becoming increasingly popular and broadcasters have started to offer online content, both free and paid. The purpose of this paper is to analyse how broadcasters can monetize the videos they offer online, paying attention to the audience data they need. The ultimate goal is to obtain recommendations related to audience
data. We will use Atresmedia as a case study. The methodology is based on a combination of an analytical observation of the digital strategy, an analysis of internal reports and staff interviews.
Magazine:
TOURISM RESEARCH
ISSN:
2174-5609
Year:
2016
Vol:
11
Pgs:
72 - 95
Magazine:
RESEARCH AND MARKETING
ISSN:
1131-6144
Year:
2016
Vol:
32
Pgs:
32 - 34
Usually, the media on speech that trumpet the results of the pre-election polls are also the ones that highlight their lack of validity when they disagree. However, the discrepancy between the polls' forecasts and last June's election results has been so widespread that we cannot blame the media for the echo given to topic.
What happened in the polls prior to 26J? Was it a problem of the work fieldwork? Was it a problem of the treatment of the data? Is the survey no longer valid as a method of collecting this subject information? Are we in such a volatile political climate that it is not possible to know it in advance? The institutes will have to reflect on where the mistake may have been made. What follows are some aspects to be taken care of in relation to three actors core topic in conducting and publishing polls: clients, interviewees and the general public. Some ideas were included in the document ¿Derechos y garantías en una research de mercados¿ (CEA, 2015) but we will focus on some points and reflect on them in this specific case.
Magazine:
ICONO 14
ISSN:
1697-8293
Year:
2016
Vol:
14
N°:
2
Pp:
377 - 403
TV content can be enjoyed on multiple screens not only on the TV set. This is what we called Smart or Connected TV, that is to say, an online and interactive television that enables personalised and on demand consumption through a variety of deliveries. The development of connected TV needs new audience measurement systems that allow monitoring the audience across multiple screens. Only a suitable measuring method allows to know the audience for content management and advertising sales. The first objective of this paper is to analyze whether the public regional public television in Spain also made this offer. We have chosen the Catalan Corporation of Audiovisual average (CCMA) and EITB, the Basque Radio and Television (EITB). Our second goal is to study the need of new audience measurement systems for this regional television and make suggestions that could help them to exploit the new sources of revenue.
Magazine:
JOURNALISM
ISSN:
1464-8849
Year:
2016
Vol:
17
N°:
1
Pp:
35 - 48
Opinion polls are widely reported in the average, and special attention is often paid to preelection polls in order to protect voters¿ interests, as well as to preserve the research industry¿s credibility. In accordance with these two purposes, professional associations publish guidelines for journalists on how to report the underlying methodological details of opinion polls/surveys. In Spain, such details are even legally required for poll news
reporting. But to what extent do news outlets follow these professional recommendations and legal requirements? Based on a content analysis of poll news reporting in five Spanish newspapers before the 2012 Catalonian Parliament election, this article attempts to answer that question. The results show that basic methodological information was present in almost two-thirds of the sampled news stories. The newspapers tend to do better when they commission the reported polls. However, some vital information was still missing or mistaken, highlighting the need for collaboration between pollsters and journalists.
Magazine:
PERSPECTIVA EMPRESARIAL MAGAZINE
ISSN:
2389-8194
Year:
2015
Vol:
2
N°:
1
Pp:
97 - 115
This article analyses which aspects can affect participation in telephone surveys and suggests strategies to improve it. The goal is to assist the development of this subject of market and opinion research to achieve valid information for business decision making or the knowledge of the state of opinion.
The work is divided into three parts. Firstly, a literature review is carried out to determine the aspects that may limit participation, studying status in Spain as a case study. Secondly, a total of eleven telephone and face-to-face surveys carried out in Spain are analysed, highlighting their strengths and weaknesses in order to determine the reasons for non-response to a survey. Thirdly, ten strategies are proposed to reduce non-response in telephone surveys, which should be applied during the information collection process. Their implementation at internship would help to reduce non-response and encourage co-operation by achieving higher quality information, which is vital for the management of businesses and governments.
Magazine:
INTERNATIONAL JOURNAL OF COMMUNICATION
ISSN:
1932-8036
Year:
2015
Vol:
9
Pgs:
501 - 522
Magazine:
programs of study ABOUT THE JOURNALISTIC MESSAGE
ISSN:
1134-1629
Year:
2015
Vol:
21
N°:
2
Pp:
1189 - 1206
The first purpose of this paper is analyzing issues, priority focus and sources of reference in environmental news published in regional newspapers Diario de Navarra and Diario de Noticias. The second purpose is studying the evolution of these three elements, possible trends and factors that can affect it. The news were registered by the Centro de Recursos Ambientales de Navarra (CRANA). The period of analysis is
January 1, 2004 to December 31, 2012 and the sample is configured by 2,125 news. The information from the quantitative content analysis is complemented by in depth interviews to people in charge of the CRANA and a qualitative analysis of the content of part of the sample.
Magazine:
TRIPODOS
ISSN:
1138-3305
Year:
2015
Vol:
36
Pgs:
75 - 92
Magazine:
TRIPODOS
ISSN:
1138-3305
Year:
2014
N°:
35
Pp:
137 - 155
link DADUN:
http: //hdl.handle.net/10171/38491
From January 2004 to December 2012, the regional press published in Navarre has published a total of 21,250 news items with information related to the environment, according to the register of the Environmental Resources Centre of Navarre (CRANA), a foundation promoted by the Government of Navarre and a reference in this field area. goal On the basis of this register, a total of 2,125 news items have been analysed with the aim of studying the priority of information and the role of the Departments of speech in promoting it. For fill in the
information from the content analysis, a qualitative study was carried out to understand the influence of Departments of speech on the publication of environmental news.
The regional press in Navarra has posted a total of 21,250 environmental news from January 2004 to December 2012, attending to CRANA, a foundation promoted by the Government of Navarre and leader in this area. Based on this register, a total of 2,125 news are analyzed with the aim of studying the priority given to this information and the role of communication departments in charge of promoting environmental issues. Besides the content analysis, a qualitative study allowed us to understand the influence of communication departments in the publication
of environmental news.
Magazine:
QUESTIONES PUBLICITARIAS. INTERNATIONAL JOURNAL OF COMMUNICATION AND advertising
ISSN:
1133-6870
Year:
2012
Vol:
I
N°:
17
Pp:
156 - 171
The mobile is widespread among adolescents and the family is core topic when it comes to facilitating their access to this device. In this work the goal is to analyse the use of mobile telephony by adolescents according to the family where they live, considering whether or not they live with siblings. The data comes from the survey of the Interactive Generations Forum, selecting a sample of more than 2,000 schoolchildren aged 14 and 15. Based on this study, recommendations are made for the development of advertising and marketing strategies aimed at this audience.
Magazine:
RESEARCH AND MARKETING
ISSN:
1131-6144
Year:
2012
N°:
114
Págs:
46 - 53
The growth of user-generated content and social media (social average) has led to the emergence of new market research techniques. research . These methodologies have developed rapidly, raising numerous methodological and ethical questions. In this work, we will review the answers given to the latter on ESOMAR's guide of research social media.
Magazine:
Perspectives from the world of communication.
ISSN:
1577-1997
Year:
2011
N°:
64
Pp:
4-5
Magazine:
Communication and Society
ISSN:
0214-0039
Year:
2011
Vol:
XXIV
N°:
1
Pp:
63-74
Book chapters
Book:
Cuadernos de business y Humanismo: Presente y futuro del work
Place of Edition:
Pamplona
publishing house:
Publications Service University of Navarra
Year:
2021
Págs:
139 - 151
Companies face the challenge of managing data that can allow the identification of the subject: the personal data .
Some rules that can help us to store and manage data in an ethical way are discussed, without forgetting some obligations that the legal framework points out to us, with special attention to Spain.
Authors:
Rodríguez-Vázquez, A. I.; García-Orosa, B.; Portilla, Idoia; et al.
Book:
Ecosystem of cybermedia in Spain: typologies, initiatives, narrative trends and challenges.
publishing house:
Comunicación Social Edicciones y Publicaciones
Year:
2019
Ppgs:
201 - 223
Convergence processes in the field of communication entail changes in audience measurement systems. In recent years, an emerging diary of research on user behavior and the adaptation of new measurement systems has been consolidated. The industry is looking towards the total audience.
Palabras core topic: Audience measurement, digital journalism, media convergence.
Book:
X congress International Latin American Social Communication and lecture Visual methods and methodologies in communication research.
Place of Edition:
La Laguna
publishing house:
Latin Society of Social Communication, SLCS
Year:
2019
Ppgs:
876 - 893
Book:
Audiovisual reality as a new communication vehicle.
Place of Edition:
Barcelona
publishing house:
Gedisa
Year:
2018
Ppgs:
379 - 391
In this paper, we will analyse whether Spanish average groups are ready to apply GDPR being clear in the information addressed to the public. We will focus on the biggest average groups. On September 28, 2017, all their websites were reviewed to see if they contained the terms of use (¿notice legal¿ in Spanish), and a privacy or personal data protection policy. The content categories are established using a priori coding (Wimmer & Dominick, 2011), taking into account the GDPR terminology. The purpose is to determine whether the data protection information given in the websites of these average groups complies with the GDPR.
Besides the content analysis, we will interview marketing and strategic directors of some of the average groups to find out the relevance that they give to the personal data protection and the steps they expect to take, in the case they care about this point.
Attending the results of the content analysis and the interviews, our goal is providing recommendations in the data management for average. The data is becoming more and more relevant, and the average cannot be oblivious to this fact.
Book:
New languages of the audiovisual.
Place of Edition:
Barcelona
publishing house:
Gedisa
Year:
2018
Ppgs:
123 - 132
The goal of this study is to take up the line opened 20 years ago by Polonsky and Waller (1995) and apply it to the Spanish market, where there is no great tradition in the study of advertising creativity (del Río and Medina, 2014). To this end, we will empirically explore the relationship between the winning of creative awards at the El Sol advertising festival and the controlled investment managed, new accounts, employees and creatives of the winning Spanish agencies between 2006 and 2013. The idea is to observe the effect of creative awards on a business variable of the advertising business.
Book:
Fragmentation in leisure consumption in a context of economic crisis.
Place of Edition:
Pamplona
publishing house:
Public University of Navarra
Year:
2017
Ppgs:
181 - 217
Book:
Fragmentation in leisure consumption in a context of economic crisis.
Place of Edition:
Pamplona
publishing house:
Public University of Navarra
Year:
2017
Págs:
63 - 85
Book:
Innovation and development of cybermedia in Spain.
Place of Edition:
Pamplona
publishing house:
EUNSA
Year:
2016
Ppgs:
31 - 39
Book:
XXVII congress de Marketing AEMARK 2015
Place of Edition:
Madrid
publishing house:
publishing house Esic
Year:
2015
Ppgs:
937 - 951
The expense on household leisure may depend on household variables such as the structure of the household, which can be reflected by household life cycle (HLC) models. Variables associated with the main breadwinner may also be affected. In this work, the variable characterisation methodology is applied to analyse the explanatory power of a total of 18 variables on the expense on Leisure, entertainment and culture in Spain collected in the survey Household Budget Survey (HBS). The study confirms the interest of variables such as the issue of dependents, but not of the HLC models.
Book:
Methods of research social and of the business
Place of Edition:
Madrid
publishing house:
Ed. Pirámide
Year:
2013
Págs:
201 - 218
Book:
Evolution of cybermedia. From digital convergence to multiplatform distribution.
Place of Edition:
Madrid
publishing house:
publishing house Fragua
Year:
2013
Ppgs:
191 - 209
Book:
Evolution of cybermedia. From digital convergence to multiplatform distribution.
Place of Edition:
Madrid
publishing house:
Fragua
Year:
2013
Págs:
149 - 152
Authors:
López, Xosé; Pereira, Xosé; De la Hera, Tereda; et al.
Book:
Digital convergence: reconfiguration of the media in Spain.
Place of Edition:
Santiago de Compostela
publishing house:
University of Santiago de Compostela. Publications Service e exchange Científico
Year:
2010
Págs:
189-195
Book:
Digital convergence: reconfiguration of the media in Spain.
Place of Edition:
Santiago de Compostela
publishing house:
University of Santiago de Compostela. Publications Service e exchange Científico
Year:
2010
Págs:
65 - 93
