Curriculum of our researchers - Research

Teacher Detail

Our researchers

Natalia Rodríguez Salcedo

nrodriguez@unav.es

Center(s)

Marketing and Communication Companies

School of Communication University of Navarra

Lines of research

History of Public Relations, Public Affairs

Strategy 2025

Society and Digital Communication

Research groups

Recent history

Digital News average Research Group

Publications
Projects research
- National and regional(1)
Teaching

Journals

Authors: Pereira-Villazón, T.; Portilla, Idoia; Rodríguez, Natalia.

degree scroll: Literature review of corporate branding: towards an integrative definition and management

Magazine: DOXA COMUNICACION ISSN: 1696-019X

Year: 2021 N°: 32 Pp: 159 - 185

summary

Authors: Pereira Villazón, T.; Portilla, Idoia; Rodríguez, Natalia.

degree scroll: Big data and Public Relations. A literature review of the state of the art

Magazine: COMMUNICATION MAGAZINE ISSN: 1684-0933

Year: 2019 Vol: 18 N°: 1 Pp: 151 - 165

link DADUN: https://hdl.handle.net/10171/62118

summary

Authors: Rodríguez, Natalia; Gómez Baceiredo, Beatriz.

degree scroll: A herstory of public relations : Teresa Dorn, from Scott Cutlip to Burson-Marsteller Europe (1974-1995).

Magazine: JOURNAL OF PUBLIC RELATIONS RESEARCH ISSN: 1062-726X

Year: 2017 Vol: 29 N°: 1 Pp: 16 - 37

summary

Authors: Gazol, P. B.; Rodriguez, Natalia.

degree scroll: Communication consultancies in Catalonia: 25 years creating spaces for dialogue

Magazine: DOXA COMUNICACION ISSN: 1696-019X

Year: 2017 N°: XXIV Pp: 25 - 42

summary

Authors: Gómez Baceiredo, Beatriz; Rodríguez, Natalia.

degree scroll: Teresa Dorn: work and serendipity

Magazine: NEW TRENDS ISSN: 1139-8124

Year: 2017 N°: 98 Pp: 16 - 21

link DADUN: http://hdl.handle.net/10171/55912

Authors: Rodriguez, Natalia; Watson, T.

degree scroll: The development of public relations in dictatorships - Southern and Eastern European perspectives from 1945 to 1990.

Magazine: PUBLIC RELATIONS REVIEW ISSN: 0363-8111

Year: 2017 Vol: 43 N°: 2 Pp: 375 - 381

summary

Authors: Rodriguez, Natalia

degree scroll: Contributions to the history of public relations in the midst of a Dictatorship: First Steps in the Professionalization ofpPublic relations in Spain (1960¿1975).

Magazine: JOURNAL OF PUBLIC RELATIONS RESEARCH ISSN: 1062-726X

Year: 2015 Vol: 27 N°: 3 Pp: 212 - 228

Authors: Rodriguez, Natalia

degree scroll: The beginning of Spanish tourism : an approach to the precedents of institutional public relations (1900-1950).

Magazine: INTERNATIONAL JOURNAL OF PUBLIC RELATIONS ISSN: 2174-3681

Year: 2015 Vol: V N°: 9 Pp: 15 - 24

Authors: Rodriguez, Natalia

degree scroll: Historiographical currents in public relations : the history of a profession in question.

Magazine: OBSERVATORY ISSN: 1646-5954

Year: 2011 Vol: 5 N°: 4 Pp: 257 - 290

Authors: Rodríguez, Natalia; Gómez Baceiredo, Beatriz.

degree scroll: Storytelling and astroturfing, two new narrative strategies for social mobilization to overcome the crisis.

Magazine: Sphera Pública ISSN: 1180-9210

Year: 2011 N°: 11 Págs: 69 - 91

link DADUN: http://hdl.handle.net/10171/21939

summary

Course 2021 - 2022

- Introduction to the advertising of PR (B) (FCom). University of Navarra - School of Communication .

- Fundamentals of Institutional Communication (MCPC). University of Navarra - School of Communication .

- Introduction to the advertising of PR (A) (Fcom). University of Navarra - School of Communication .

Course 2020 - 2021

- Introduction to the advertising of PR (B) (FCom). University of Navarra - School of Communication .

- Fundamentals of Institutional Communication (MCPC). University of Navarra - School of Communication .

- Introduction to the advertising of PR (A) (Fcom). University of Navarra - School of Communication .

- Social challenges (Master). University of Navarra - School of Communication .

- work end of Master's Degree. University of Navarra - School of Communication .

- Corporate Communication (Marketing). University of Navarra - School of Communication .

- management of public affairs (Fcom). University of Navarra - School of Communication .

- Crisis communication. University of Navarra - School of Communication .

Course 2019 - 2020

- Introduction to the advertising of PR (A) (Fcom). University of Navarra - School of Communication .

- Introduction to the advertising of PR (B) (FCom). University of Navarra - School of Communication .

- Corporate Communication (Marketing). University of Navarra - School of Communication .

- management of public affairs (Fcom). University of Navarra - School of Communication .

- Crisis communication. University of Navarra - School of Communication .

Course 2018 - 2019

- Introduction to the advertising of PR (B) (FCom). University of Navarra - School of Communication .

- Introduction to the advertising of PR (A) (Fcom). University of Navarra - School of Communication .

- Fundamentals of Institutional Communication (MCPC). University of Navarra - School of Communication .

- Media Relations (Fcom-Op.). University of Navarra - School of Communication .

- management of public affairs (Fcom). University of Navarra - School of Communication .

- Corporate Communication (Marketing). University of Navarra - School of Communication .

- International Communication & Public Opinion (RRII). University of Navarra - School of Communication .

University of Navarra

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Curriculum of our researchers - Research

Teacher Detail

Natalia Rodríguez Salcedo

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Curriculum of our researchers - Research

Teacher Detail

Natalia Rodríguez Salcedo

Publications

Magazines (10)

Books (2)

Book chapters (3)

Projects research

National and regional(1)

Teaching

Course 2021 - 2022

Course 2020 - 2021

Course 2019 - 2020

Course 2018 - 2019