University Reputation Leadership Programme
June 3-5, 2026
University of Navarra (Madrid campus)
Regular enrollment period now open enrollment benefits and discounts
A proposal reputation
The Center for University Governance and Reputation and the School Communication at the University of Navarra are launching, for the first time, the Course Focused on University Reputation Management, a proposal that marks a milestone in academic reflection and internship on reputation in the university environment.
Offered as degree scroll , the course is part of a trajectory that began in 2015 with the congress Building Universities Reputation (BUR) congress , which over the course of six editions has brought together academics and professionals from around the world to discuss university governance, communication, and reputation. This commitment has been reinforced by the experience of the School Communication, a pioneer in programs of study communication and corporate reputation.
Who is it for?
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University vice-rectors, in the areas of reputation, strategy, communication, marketing, stakeholder relations, institutional relations.
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Reputation and Strategic Communication Managers at universities.
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University Marketing Managers, Stakeholder Relations, Global Engagement, International Relations.
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Policy, public affairs, and government relations executives at universities.
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University managers who wish to integrate reputation management into strategic planning.
To apply for admission, you will need to register in the University system in three simple steps:
Click the yellow button "Apply now".
Create your account by registering with a username and password.
Submit your application for admission. You can switch to the English version using the toggle at the top right of the page.
If you are accepted, you will receive an email confirmation a few days later and you will then be able to complete your enrolment.
If you have any questions or encounter any issues with the application process, please contact us using the form at thislink. Our team will get back to you as soon as possible.
Academic Program
The course is structured into five modules—strategic, communicative, organizational, institutional, and reference letter—taught by an international faculty of academics and university administrators.
The program combines conceptual reflection, analysis of best practices, and work based on a case study designed specifically for the course.
Faculty
Three days of training , in-person training , with networking opportunities, workshops, and group work, taught by internationally renowned professors and professionals in the sector. Some members of the course faculty are:
Mónica Herrero
Vice-Rector for Communication and Director of the Centre for University Governance and Reputation, University of Navarra
Paul Andrew
Vice President for Communications and Public Affairs, Harvard University
Rachel Sandinson
Deputy Vice-Chancellor for External Engagement, University of Glasgow and a CASE Global Trustee
Michele Acuto
Pro Vice-Chancellor (Global Engagement), University of Bristol
Santiago Fernández-Gubieda
Chief Reputation Officer and Executive Director of the Centre for University Governance and Reputation, University of Navarra
Tracy Chalk
Chief Marketing and Communications Officer, University of Technology Sydney
Mark Sudbury
Consultant in Higher Education
Duncan Ross
Global Head of Research at Newsweek and former Chief Data Officer of Times Higher Education
Course benefits
A unique opportunity to gain inspiration from knowledge and best practices, and analyze the most relevant trends, case studies, and best practices in university branding and reputation.
Ten years celebrating reputation
7
EDITIONS
Pamplona (2), Madrid (3), Piura (1) and Saint Petersburg (1)
+1,200
ATTENDEES
from the five continents
+100
SPEAKERS
professionals and academics from 20 countries
TheBuilding Universities' Reputation congress is ten years old. Since its first edition in 2015, hundreds of professionals from around the world have gathered at the University of Navarra to reflect on and improve the reputation of universities.
The tenth anniversary is an event that inspires us to renew our purpose and turn the BUR into a training course specialized in reputation, brand and strategic communication, taught by the Center for University Governance and Reputation, in partnership with the School of Communication of the University of Navarra.
Accommodation
Attendees may reserve accommodation:
Hotel Meliá Avenida de América (5 minutes walking distance from the venue).