Program. International Reputation Week - October 2023. Building Universities Reputation International Conference. University of Navarra

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Reputation Week - October 2023

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From October 3 to 6, 2023
Campus of Madrid. Alumni Building. classroom Magna

Aplicaciones anidadas

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Simultaneous translation Spanish - English and English - Spanish, except in sessions where otherwise indicated.

Aplicaciones anidadas

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Tuesday, October 3rd REPUTATION, CORPORATE GOVERNANCE AND SG STRATEGY
14.00h	Registration
15.30h	Inauguration of the International Reputation Week Welcome Juan Manuel Mora, Center for University Governance and Reputation. University of Navarra. Eduardo Navarro, President of Corporate Excellence - Centre for Reputation Leadership. presentation from congress Santiago Fernández-Gubieda, Center for University Governance and Reputation. University of Navarra Ángel Alloza, CEO of Corporate Excellence - Centre for Reputation Leadership.
16.00h	The Dynamics of Reputation Building in the 21st Century: Outside-in, Inside-out, or All-together Violina Rindova, Professor and Associate Dean, Merage School of Business (University of California-Irvine)
17.00h	Corporate Governance: Corporate Purpose and Reputation Jordi Canals, President of the Center for Corporate Governance (IESE Business School - University of Navarra)
18.00h	Rest
18.15h	How to protect reputation through corporate governance Beatriz Corredor Sierra, President of REDEIA and Alfonso Sánchez-Tabernero, President University of Navarra (2012-2022)
19.00h	CEO reputation: challenges and opportunities Sandra Sotillo, CEO of TrustMaker
19.45h	Welcome cocktail

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Wednesday, October 4th REPUTATION AND SUSTAINABILITY. COMMUNICATION AND STAKEHOLDERS. LEADERSHIP AND STRATEGY
08.45h	Introduction to Building Corporate Reputation Ángel Alloza, CEO of Corporate Excellence - Centre for Reputation Leadership.
9.00h	Personnel Management Service and management . How to protect corporate reputation in times of layoffs? Carlos Rodríguez-Lluesma, Professor at IESE Business School (University of Navarra).
10.00h	The value of sustainability and reputation in business Bárbara Navarro, Director of research, Public Policy and Institutional Relations (Banco Santander). With the participation of María Such, Director of Reputation BBVA; María Luisa de la Peña, Director of Corporate Marketing and Brand, Naturgy; María Campo Bernal, Director of Brand, Reputation and Sustainability of Ibercaja; Fernando Garrido, Director Corporate Brand and Reputation of MAPFRE and Alberto Andreu, Adjunct Professor University of Navarra (moderator).
11.15h.	Coffee
11.45h.	Strategic Communication and its contribution to Corporate Reputation A dialogue with Ana Martines, Communication & Engagement Director L'Oréal Spain & Portugal; Miguel García Lamigueiro, Deputy Director general. Director of Communication and Business manager of DKV Seguros and Elena Gutiérrez-García (professor of Communication at the University of Navarra).
12.45h	From assessment to implementation: management reputation models Ángel Alloza, CEO of Corporate Excellence - Centre for Reputation Leadership.
13.45h	Food
15.00h	Listening and management of Stakeholders. Proposals for assessing and monitoring reputation Ana Antolín manager global Stakeholders, Human Rights and Reputation at Iberdrola and Santiago Fernández-Gubieda (Center for University Governance and Reputation, University of Navarra).
16.00 - 16:45h	Reputation and organizational change: The case of the Bicentennial of the Museo Nacional del Prado. Marina Chinchilla, Deputy Director of Administration of the Museo Nacional del Prado.
17.00h	Parallel sessions (each participant must choose one of the offered sessions)
	Parallel Session 1. The impact of artificial intelligence on the management of reputation. Miguel Lucas, Director of Deep Digital Business at LLYC. Daniel Fernández, director senior Deep Learning Global at LLYC. Moderator: José Fernández-Álava de la Vega, Director general of Dircom Spain. classroom Magna Spanish with English translation
	Parallel Session 2. Metrics for Reputation Measurement Carmen Dato, Director of Corporate Reputation and Sustainability at Kantar Luis Miguel Bernardos, Director Advisory EMEA RepTrak Company. Natalia Arenzana Arias, Partner Reputation Lab. Moderator: Mauricio Gutiérrez, CEO of Hill+Knowlton Strategies Mexico. classroom 1 Spanish
	Parallel Session 3. Leadership and reputation Enrique Johnson, Managing Partner at Thinking Heads. Sebastián Cebrián, CEO of Villafañe & Asociados. José María San Segundo Encinar, Director of MERCO. Moderator: Francisco Aylwin, President of LLYC Chile. classroom Floor 1 Spanish
	Parallel session 4. How countries build their reputation Fernando Prado, partner at Reputation Lab. Presented by: Ítalo Pizzolante, partner Founder of Pizzolante classroom 6 Spanish
18.00h	Leadership and Strategic Corporate Reputation Management Joep Cornelissen, Professor at the Rotterdam School of Management.
18.45h	Conclusions of Building Corporate Reputation Ángel Alloza, CEO Corporate Excellence- Centre for Reputation Leadership Saida García, Director of Institutional Relations and training of Corporate Excellence Clara Fontán, Director of Intelligence & Knowledge at Corporate Excellence

Aplicaciones anidadas

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Thursday 5 October UNIVERSITY REPUTATION: IDENTITY, GOVERNANCE, STAKEHOLDERS AND ENVIRONMENT
8.30h	Registration (only for those joining today at congress)
8.45h	Building Universities' Reputation Inauguration and welcoming remarks Alfonso Sánchez-Tabernero, Center for University Governance and Reputation and President University of Navarra (2012-2022). Paul Andrew, Vice President for Communication, Harvard University Rosa Visiedo, Vice President of CRUE.
9.00h	Introduction to Building Universities' Reputation Santiago Fernández-Gubieda, Center for University Governance and Reputation, University of Navarra.
9.15h	Intellectual humility and the search for truth John Tomasi, professor at Brown University and president of Heterodox Academy
10.15h	The Communications Imperative: Communications to Enhance Strategic Goals Paul Andrew, Vice President for Communications, Harvard University
11.15h	Coffee
11.45h	University performance indicators and their impact on reputation. Martí Parellada, Full Professor of the University of Barcelona and advisor of the CYD Foundation.
12.45h	Multiple perceptions: building reputation through understanding stakeholders Mark Sudbury, director of World 100 Reputation Network
13.45h	Food
15.00h	Parallel sessions (each participant must choose one of the offered sessions)
	Parallel session 1. Raising academic reputation through thought leadership and engagement Kirsty Walker, Vice President for External Engagement, University College London classroom Magna English with Spanish translation
	Parallel Session 2. University, business and government: How to design a university knowledge ecosystem for innovation in a region. Salvador Coll, Vice President of Innovation and Transfer, Polytechnic University of Valencia. classroom 1 Spanish
	Parallel session 3. Reputation and strategy of the third mission statement: impact through academic curriculum, research and social transfer Juan Fernando Córdoba, Vice President de Profesores e research, Universidad de La Sabana classroom 2 Spanish
16.00h	Building the brand to cultivate your reputation Jane Chafer, Vice President, Communications, Marketing and Membership, Council for Advancement and Support of Education (CASE)
17.00h	Chronicle of a journey. Cultivating Reputation at the University of Navarra. Juan Manuel Mora, Center for University Governance and Reputation, University of Navarra.
18.00h	Conclusions from Building Universities' Reputation Santiago Fernández-Gubieda (Center for University Governance and Reputation, University of Navarra)

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Friday, October 6th REPUTATION STRATEGIES. WORK IN GROUPS. CLOSING.
9.00h	Corporate governance and culture: the test of a reputational crisis How to Design a Strategic Reputation Plan for Companies and Universities Yago de la Cierva, Professor at IESE Business School (University of Navarra)
10.00h	work in groups Seminars
12.00h	exhibition of the work at classroom Magna
12.45h	Prestige games: How to build an academic reputation Gloria Origgi, writer and director of research at CNRS - Institut Nicod
13.45h	Closing ceremony of the International Reputation Week General conclusions Santiago Fernández-Gubieda, from the Center for University Governance and Reputation. Closing and acknowledgements Ángel Alloza, CEO of Corporate Excellence Juan Manuel Mora, from the Center for University Governance and Reputation.