Lines of research

group from research at business Information and Communication Markets:

Study of the management of specific news companies; history of news companies; quality. Analysis of status and trends in the markets in which information is exchanged; analysis of environments and competitive strategies in the communication sector; corporate strategies and product strategies; concentration and growth strategies of companies. Search for sustainable competitive advantages.

Interactive Generations Forum

The goal of this project is to define how to engage in effective commercial communication with adolescents and young people with an inclusive vision of the environment in which they live, as the family, the centre educational and their peers can condition their way of understanding a message.

Media and the marketplace of economic ideas

Study of the influence of the media in the transmission of economic ideas, and the structure of the economic press in Spain and the rest of the world.

Institutional communication in Spain

Study of the history of PR in Spain and corporate communication in financial institutions.