teaching. department de Marketing y Empresas de speech. School de speech. University of Navarra

Docencia_Titulo

Teaching

Aplicaciones anidadas

Docencia_Grado_Marketing

DEGREE IN MARKETING

The Degree in Marketing is the main core of department. Its purpose is to train professionals capable of developing management functions and consultancy service, for the analysis of markets and the development of strategies, management branding and communication in companies and institutions.

Docencia_Desplegable_Grado_Marketing

Subjects

subject	Course	semester	Character	Professor	Credits
Consumer behaviour	1	2ND S.	Compulsory	Bringué conference room, Javier (RA)	6
Economy	1	1ST S.	Compulsory	Vara Miguel, Alfonso (RA)	6
Introduction to marketing	1	1ST S.	Compulsory	Kaufmann , Jürg (RA)	3
Marketing: historical and cultural perspectives	1	1ST S.	Compulsory	Pérez Latre, Francisco Javier (RA)	6
Corporate communication	2	2ND S.	Compulsory	Rodríguez Salcedo, Natalia (RA)	3
development personal and leadership	2	1ST S.	Compulsory	Bringué conference room, Javier (RA) Carreño Fernández, Enrique José	3
Strategy speech commercial	2	1ST S.	Compulsory	Sánchez Blanco, María Cristina (RA)	3
Digital content management	2	2ND S.	Compulsory	Professor Recalde Viana, Mónica (RA)	6
Marketing management	2	1ST S.	Compulsory	Arrese Reca, Ángel María (RA)	6
Innovation methods	2	1ST S.	Compulsory	del Río Pérez, Jorge (RA)	3
Introduction to branding	2	1ST S.	Compulsory	Kaufmann , Jürg (RA)	6
Fashion business	2	1ST S.	elective subject	Mariscal Agudo, Isabel María Recalde Viana, Mónica (RA) San Miguel Arregui, Patricia	3
Probability and statistics applied to marketing	2	2ND S.	Compulsory	Portilla Manjón, Idoia (RA)	6
Consumer psychology	2	2ND S.	Compulsory	Recalde Viana, Mónica (RA)	6
Sales management	2	2ND S.	Compulsory	Recalde Viana, Mónica (RA) Serrat Collar, Beatriz	3
design and product innovation	3	1ST S.	Compulsory	Eslava Gurrea, Juan Pablo Portilla Manjón, Idoia (RA)	3
Finance for marketing	3	1ST S.	Compulsory	Arrese Reca, Ángel María (RA)	3
Advertising criteria	3	1ST S.	Compulsory	Prado Aranguren, Borja del Río Pérez, Jorge (RA)	3
Team management	3	1ST S.	Compulsory	Bringué conference room, Javier (RA) Carreño Fernández, Enrique José	3
Market research II	3	2ND S.	Compulsory	Ariz Gorriz, Mirian Portilla Manjón, Idoia (RA)	3
Pricing policies	3	2ND S.	Compulsory	Vara Miguel, Alfonso (RA)	3
Distribution and logistics	3	2ND S.	Compulsory	Lacave Arias-Camisón, María Cristina Sádaba Chalezquer, María Rosario (RA)	6
Management accounting	3	2ND S.	Compulsory	Ramos Arevalo, Jorge María (RA)	3
Negotiation	3	2ND S.	Compulsory	Recalde Viana, Mónica (RA)	3
Influencer marketing	3	1ST S.	elective subject	San Miguel Arregui, Patricia (RA)	3
Brand management	3	1ST S.	Compulsory	Kaufmann , Jürg (RA) Oliver Conti, Xavier	6
Internal communication	3	1ST S.	elective subject	Recalde Viana, Mónica (RA)	3
Digital behaviour of fashion brands	3	1ST S.	elective subject	San Miguel Arregui, Patricia Sánchez Blanco, María Cristina (RA)	3
Business and financial communication	3	2ND S.	elective subject	Gutiérrez García, Elena (RA)	3
Communication and trends	3	2ND S.	elective subject	Fernández-Miranda Bances, María Sánchez Blanco, María Cristina (RA) Torregrosa Puig, Belén	3
Communication of services	3	Annual	elective subject	Pérez Arieta-Araunabeña, Álvaro Sádaba Chalezquer, María Rosario (RA)	3
Crisis communication	3	2ND S.	elective subject	Rodríguez Salcedo, Natalia (RA) Yáñez Galdames, María Jesús	3
Communication Directorate	3	1ST S.	elective subject	Gutiérrez García, Elena (RA)	3
design applied graphics	3	1ST S.	elective subject	Eguzquiza Mutiloa, Andoni del Río Pérez, Jorge (RA)	3
Entrepreneurship in communication	3	2ND S.	elective subject	Medina Laverón, María de las Mercedes (RA)	3
Public affairs management	3	2ND S.	elective subject	Rodríguez Salcedo, Natalia (RA) Sotelo Enriquez, Carlos	3
Innovation and trends	3	1ST S.	elective subject	de los Ángeles Villena, Juan (RA)	3
Introduction to fundraising	3	2ND S.	elective subject	Molas Giner, Sergi (RA)	3
Market Research I	3	1ST S.	Compulsory	Ariz Gorriz, Mirian Portilla Manjón, Idoia (RA)	3
laboratory exploration I	3	1ST S.	elective subject	del Río Pérez, Jorge (RA)	3
Inbound marketing (laboratory exploration II)	3	2ND S.	elective subject	Tourón Porto, Francisco Javier del Río Pérez, Jorge (RA)	3
Interactive marketing onetoone	3	2ND S.	elective subject	Sarrías Marti, Luis Ignacio del Río Pérez, Jorge (RA)	3
Promotional marketing	3	2ND S.	elective subject	Etayo Pérez, Cristina (RA)	3
Media relations	3	2ND S.	elective subject	López Mañero, Cristina Rodríguez Salcedo, Natalia (RA)	3
Social media and reputation management	3	1ST S.	elective subject	Pérez Arieta-Araunabeña, Álvaro (RA) Rodríguez Salcedo, Natalia	3
Strategies in fashion communication	3	1ST S.	elective subject	San Miguel Arregui, Patricia Sánchez Blanco, María Cristina (RA)	3
Brand leadership	4	2ND S.	Compulsory	Kaufmann , Jürg (RA) Martínez Yeregui, Miren Oliver Conti, Xavier	3
Visual and service branding	4	1ST S.	elective subject	Eguzquiza Mutiloa, Andoni Erroba Pezonaga, Guillermo del Río Pérez, Jorge (RA)	6
Customer relationship management	4	1ST S.	Compulsory	Arrese Reca, Ángel María (RA) Ibáñez Hualde, Santiago Santirso Palacios, Esteban	6
E-commerce	4	2ND S.	Compulsory	Gutiérrez de Cabiedes Hidalgo de Caviedes, Álvaro Pardinas Armisén, José Ramón Sánchez Blanco, María Cristina (RA)	3
Entrepreneurship	4	1ST S.	Compulsory	Arrese Reca, Ángel María (RA) Cenzano Cestafe, Diego	3
Innovation management in organisations	4	1ST S.	Compulsory	Zambonino Vázquez, Francisco Javier del Río Pérez, Jorge (RA)	3
International marketing	4	1ST S.	Compulsory	Ezcurra Zarraluqui, Carolina Sádaba Chalezquer, María Rosario (RA)	3
laboratory exploration III	4	2ND S.	elective subject	Elía García, Ángela del Castillo Arrechea, Javier del Río Pérez, Jorge (RA)	3
Digital marketing	4	1ST S.	elective subject	San Miguel Arregui, Patricia (RA)	3
Strategic management	4	2ND S.	Compulsory	Horst , Sven-Ove Pérez Latre, Francisco Javier (RA)	6
Final thesis Degree	4	Annual	Compulsory	Gutiérrez García, Elena Kaufmann , Jürg Recalde Viana, Mónica Sánchez Blanco, María Cristina (RA)	9
Fashion Marketing	4	2ND S.	elective subject	spanish medical residency program Bernal, Pedro Juan Perez Bou, Silvia Sánchez Blanco, María Cristina (RA) Torregrosa Puig, Marta	3

Docencia_Grado_Periodismo

DEGREE IN JOURNALISM

The Degree in Journalism aims to provide a training in corporate communication. Its goal is to train professionals capable of maintaining a strategic communication, a positive reputation and an appropriate management .

Docencia_Desplegable_Grado_Periodismo

Subjects

subject	Course	semester	Character	Professor	Credits
Economy	1	2ND S.	Compulsory	Calvo Martínez, Pedro Vara Miguel, Alfonso (RA)	6
Economics	1	2ND S.	Compulsory	Vara Miguel, Alfonso (RA)	6
development personal and leadership	2	1ST S.	elective subject	Bringué conference room, Javier (RA) Carreño Fernández, Enrique José	3
Communication structure and markets	2	1ST S.	Compulsory	Medina Laverón, María de las Mercedes (RA)	6
Introduction to advertising and Public Relations	2	1ST S.	Compulsory	Luque Sánchez, Alejandro Pérez Latre, Francisco Javier (RA) Rodríguez Salcedo, Natalia	6
Introduction to Advertising and Public Relations	2	1ST S.	Compulsory	Pérez Latre, Francisco Javier Rodríguez Salcedo, Natalia (RA)	6
average economics	2	1ST S.	Compulsory	Medina Laverón, María de las Mercedes (RA) Virgili Rodríguez, Antonio	6
Fashion business	2	1ST S.	elective subject	Mariscal Agudo, Isabel María Recalde Viana, Mónica (RA) San Miguel Arregui, Patricia	3
Influencer marketing	3	1ST S.	elective subject	San Miguel Arregui, Patricia (RA)	3
Internal communication	3	1ST S.	elective subject	Recalde Viana, Mónica (RA)	3
Digital behaviour of fashion brands	3	1ST S.	elective subject	San Miguel Arregui, Patricia Sánchez Blanco, María Cristina (RA)	3
Business and financial communication	3	2ND S.	elective subject	Gutiérrez García, Elena (RA)	3
Communication and trends	3	2ND S.	elective subject	Fernández-Miranda Bances, María Sánchez Blanco, María Cristina (RA) Torregrosa Puig, Belén	3
Communication of services	3	Annual	elective subject	Pérez Arieta-Araunabeña, Álvaro Sádaba Chalezquer, María Rosario (RA)	3
Crisis communication	3	2ND S.	elective subject	Rodríguez Salcedo, Natalia (RA) Yáñez Galdames, María Jesús	3
Communication Directorate	3	1ST S.	elective subject	Gutiérrez García, Elena (RA)	3
design applied graphics	3	1ST S.	elective subject	Eguzquiza Mutiloa, Andoni del Río Pérez, Jorge (RA)	3
Entrepreneurship in communication	3	2ND S.	elective subject	Medina Laverón, María de las Mercedes (RA)	3
Fundamentals of Economic Journalism	3	1ST S.	Compulsory	Arrese Reca, Ángel María (RA)	3
Public affairs management	3	2ND S.	elective subject	Rodríguez Salcedo, Natalia (RA) Sotelo Enriquez, Carlos	3
Introduction to fundraising	3	2ND S.	elective subject	Molas Giner, Sergi (RA)	3
Interactive marketing onetoone	3	2ND S.	elective subject	Sarrías Marti, Luis Ignacio del Río Pérez, Jorge (RA)	3
Media relations	3	2ND S.	elective subject	López Mañero, Cristina Rodríguez Salcedo, Natalia (RA)	3
Social media and reputation management	3	1ST S.	elective subject	Pérez Arieta-Araunabeña, Álvaro (RA) Rodríguez Salcedo, Natalia	3
Strategies in fashion communication	3	1ST S.	elective subject	San Miguel Arregui, Patricia Sánchez Blanco, María Cristina (RA)	3
business of communication	4	1ST S.	Compulsory	Sánchez-Tabernero Sánchez, Alfonso María (RA)	6
average Management	4	2ND S.	Compulsory	Medina Laverón, María de las Mercedes (RA) Virgili Rodríguez, Antonio	6
Fashion Marketing	4	2ND S.	elective subject	spanish medical residency program Bernal, Pedro Juan Perez Bou, Silvia Sánchez Blanco, María Cristina (RA) Torregrosa Puig, Marta	3

Aplicaciones anidadas

Docencia_Grado_Audiovisual

DEGREE IN AUDIOVISUAL COMMUNICATION

The Degree in Audiovisual Communication places some emphasis on the development of business knowledge. The purpose is to identify an audience goal, measure and analyze results, and maintain an appropriate management .

Docencia_Desplegable_Grado_Audiovisual

Subjects

subject	Course	semester	Character	Professor	Credits
Communication structure and markets	2	1ST S.	Compulsory	Medina Laverón, María de las Mercedes (RA)	6
Introduction to advertising and Public Relations	2	1ST S.	Compulsory	Luque Sánchez, Alejandro Pérez Latre, Francisco Javier (RA) Rodríguez Salcedo, Natalia	6
Introduction to Advertising and Public Relations	2	1ST S.	Compulsory	Pérez Latre, Francisco Javier Rodríguez Salcedo, Natalia (RA)	6
average economics	2	1ST S.	Compulsory	Medina Laverón, María de las Mercedes (RA) Virgili Rodríguez, Antonio	6
Psychology	2	1ST S.	Compulsory	Gaitán Mantaras, Leandro Martín (RA)	6
Influencer marketing	3	1ST S.	elective subject	San Miguel Arregui, Patricia (RA)	3
Digital behaviour of fashion brands	3	1ST S.	elective subject	San Miguel Arregui, Patricia Sánchez Blanco, María Cristina (RA)	3
Communication and trends	3	2ND S.	elective subject	Fernández-Miranda Bances, María Sánchez Blanco, María Cristina (RA) Torregrosa Puig, Belén	3
Communication of services	3	Annual	elective subject	Pérez Arieta-Araunabeña, Álvaro Sádaba Chalezquer, María Rosario (RA)	3
Entrepreneurship in communication	3	2ND S.	elective subject	Medina Laverón, María de las Mercedes (RA)	3
Public affairs management	3	2ND S.	elective subject	Rodríguez Salcedo, Natalia (RA) Sotelo Enriquez, Carlos	3
Introduction to fundraising	3	2ND S.	elective subject	Molas Giner, Sergi (RA)	3
Interactive marketing onetoone	3	2ND S.	elective subject	Sarrías Marti, Luis Ignacio del Río Pérez, Jorge (RA)	3
Social media and reputation management	3	1ST S.	elective subject	Pérez Arieta-Araunabeña, Álvaro (RA) Rodríguez Salcedo, Natalia	3
Strategies in fashion communication	3	1ST S.	elective subject	San Miguel Arregui, Patricia Sánchez Blanco, María Cristina (RA)	3
business audiovisual	4	2ND S.	Compulsory	Medina Laverón, María de las Mercedes (RA)	6
average Management	4	2ND S.	Compulsory	Medina Laverón, María de las Mercedes (RA) Virgili Rodríguez, Antonio	6
Fashion Marketing	4	2ND S.	elective subject	spanish medical residency program Bernal, Pedro Juan Perez Bou, Silvia Sánchez Blanco, María Cristina (RA) Torregrosa Puig, Marta	3

Docencia_Grado_ETSA

SCHOOL OF ARCHITECTURE

The Escuela Técnica Superior de Arquitectura gives the opportunity to take advantage of certain knowledge of marketing and communication business , with the goal to learn about strategies, management and communication.

Docencia_Desplegable_Grado_ETSA

Subjects

subject	Course	semester	Character	Professor	Credits
Introduction to branding	2	1ST S.	Compulsory	Kaufmann , Jürg (RA)	6
Sales management	2	2ND S.	Compulsory	Recalde Viana, Mónica (RA) Serrat Collar, Beatriz	3
management branding for companies	3	1ST S.	elective subject	Erroba Pezonaga, Guillermo del Río Pérez, Jorge (RA)	3
Brand management	3	1ST S.	Compulsory	Kaufmann , Jürg (RA) Oliver Conti, Xavier	6
management company	4	2ND S.	Compulsory	Lorenzo Morales, Jesús del Río Pérez, Jorge (RA)	3
speech and web strategies	4	2ND S.	Compulsory	Santos Pascualena, María Luisa del Río Pérez, Jorge (RA)	3
Market strategies	4	2ND S.	Compulsory	spanish medical residency program Bernal, Pedro Juan (RA)	3

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Teaching

Aplicaciones anidadas

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DEGREE IN MARKETING

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DEGREE IN JOURNALISM

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Aplicaciones anidadas

Docencia_Grado_Audiovisual

DEGREE IN AUDIOVISUAL COMMUNICATION

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SCHOOL OF ARCHITECTURE

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