A fresh view on trends
on trends
MODALITY
Online
DATES
March-May 2024
RATE
495 euros**
LANGUAGE
Spanish
*The fourth session can be online or in person at the Madrid headquarters.
**12% discount for alumni.
Course can be reimbursed by FUNDAE.
The course offers a new vision on trends and their relevance in the growth and innovation of institutions and companies.
COURSE OBJECTIVES
- Understand what trends are, what they are for and what role they play in the growth and innovation of institutions and companies.
- Discover the professional sector of trends and the types of suppliers and services it integrates.
- Know the processes of finding and trend identification: exploration, classification, validation and application.
- Become familiar with its dimension internship and its usefulness for growth, innovation and problem solving.
- Identify the main trends based innovation methodologies.
- Define the profile of researcher trends: skills, capabilities, knowledge, experience and development of degree program.
"In today's times, being able to spot and identify trends has become an essential tool for professional growth. Investing in trends is investing in analyzing the future, thinking long term deadline, designing new strategies and anticipating what is to come. Trends turn uncertainty into opportunity; they allow companies to survive constant change and are often a shortcut to innovation.
JUAN DE LOS ANGELES
Director of the focused course
Study program
Understanding trends
- Definition, typologies and main uses.
- Trends vs. fashions.
- Trends over time and their relationship with innovation.
- Main suppliers and uses.
- Sources of trends.
Discovering trends
- The process of finding of trends.
- Trends vs. signals.
- Classify, rank, validate and develop trends.
- Its formulation through reports, presentations and workshops.
From trends to innovation
- From trends as inspiration to trends as a solution.
- Processes and methods for deploying the internship dimension of trends.
The trend professional
- Skills, knowledge and experience required.
- researcher, storyteller or facilitator: the profiles of the trend professional.
- development plan from degree program.
- guide for the creation of a department of trends.
Methodology
An online learning method will be used, in the form of a live session open to participation, with form for self-study assessment at the end of each unit. The performance of the students will be evaluated, fundamentally, from the attendance to the course, their participation in the discussions derived from the teaching, and by means of a questionnaire that will be carried out at the end of each unit. At the end of each session, the recorded sessions, the presentations used and a selection of complementary materials will be made available to the students.
Session dynamics
All online sessions will be from 15:30 to 17:30h (Spanish time). The dynamic will be 50-minute sessions with 10-minute breaks. The sessions will be combined with group tutorials that will also take place on Thursdays from 15:30 to 17:30. The students will anticipate by mail the doubts to prepare these tutorials.
CALENDAR
THURSDAY, MARCH 7TH - UNIT 1 (2 ONLINE SESSIONS)
THURSDAY, MARCH 14 - UNIT 1 (tutorial GROUP)
THURSDAY, MARCH 21ST - UNIT 2 (2 ONLINE SESSIONS)
WEDNESDAY, MARCH 27TH - UNIT 2 (tutorial GROUP)
THURSDAY, APRIL 11 - UNIT 3 (2 ONLINE SESSIONS)
THURSDAY, APRIL 18 - UNIT 3 (tutorial GROUP)
THURSDAY, APRIL 25 - FINAL SESSION (IN PERSON AT CAMPUS IN MADRID AND ONLINE)
application profile and certification
The course is aimed at professionals with experience in innovation processes, working in Departments of research and development+i, strategic planning, development of new markets and / or responsible for the competitive strategy of your organization. Professionals from the world of marketing and communication, strategic planners, corporate communication managers in companies or institutions, content generators... can also be beneficiaries of the course. At final, professionals who are looking to specialize as trend analysts and take advantage of trends to stay up to date, as a competitive advantage or as a shortcut to innovation.
HOW CAN I GET CERTIFIED?
Participants will take a questionnaire from assessment to ensure understanding of the basic concepts: 10 questions with 4 answers.
The participant will obtain the certification if he/she has reached at least 70% of the correct answers for each unit and has attended 70% of the sessions.
