The department of Marketing and Communication Companies of the School of Communication of the University of Navarra seems to have a casual origin: in the mid 70's, coinciding with the return of Professor Alfonso Nieto, already Full Professor, to the University, the School began the necessary organization by Departments
The department of Marketing and Communication Companies cannot be explained, neither in its past nor in its present, without the figure of Don Alfonso. For his insatiable curiosity, his love for research, his constant drive to open new lines in it, his interest in establishing ties of partnership with the most curious and distant countries; and, above all, for his quality and human warmth... There are the pillars of a department that today has a promising future ahead.