10.30h.

submission accreditation and documentation

-----------------------------------------------------------------------------------------------------------------------------------------------------------------------------

11.00h.

Presentation

-----------------------------------------------------------------------------------------------------------------------------------------------------------------------------

11.30h.

"Building trust: core topic for sustainability".
Pablo Halpern (ESE Business School, Universidad de los Andes)

-----------------------------------------------------------------------------------------------------------------------------------------------------------------------------

12.30h.

Workshops, cases and experiences:
1. high school La Encina. Jack Valero. CONTEXT (C)
2. Promotion plan for high school Orvalle. Olga García. SUSTAINABILITY (E)
3. A problem of identity. Mario Serrano and José Luis Guardiola. CONTEXT (C)
4. School Marketing. Luiggi Sarrias. speech (T)
5. Fomento Alumni. Agustín Velázquez. SUSTAINABILITY (E)

-----------------------------------------------------------------------------------------------------------------------------------------------------------------------------

14.00h.

Food

-----------------------------------------------------------------------------------------------------------------------------------------------------------------------------

15.00h.

"What does the management of speech contribute to an educational institution?
Luisa Alli, Director of speech Ikea Ibérica

-----------------------------------------------------------------------------------------------------------------------------------------------------------------------------

16.00h.

Workshops, cases and experiences:
1. An affective-sexual Education programme. Jack Valero. CONTEXT (C)
2. Plan for the promotion of high school Torrenova. Paloma Olmos. SUSTAINABILITY (E)
3. Chelsea School. Enric Vidal. CONTEXT (C)
4. management of speech at high school. Luisa Alli. speech (T)
5. A bullying problem. Joan Jordana. CONTEXT (C)

-----------------------------------------------------------------------------------------------------------------------------------------------------------------------------

17.30h.

Coffee break

-----------------------------------------------------------------------------------------------------------------------------------------------------------------------------

18.00h.

"Transmitting identity in today's context".
Jack Valero, Director Catholic Voices

-----------------------------------------------------------------------------------------------------------------------------------------------------------------------------

09.30h.

"Sustainability and brand positioning".
Álvaro Balibrea, director service Admissions Office, University of Navarra.

-----------------------------------------------------------------------------------------------------------------------------------------------------------------------------

10.30h.

Coffee break

-----------------------------------------------------------------------------------------------------------------------------------------------------------------------------

11.00h.

Workshops, cases and experiences:
1. The anthropology teacher's notes. Jack Valero. CONTEXT (C)
2. A case based on perceptions. Fernando García Fernández. speech (C)
3. Promotion of teaching Centres: project brand repositioning. Joan Curcó. SUSTAINABILITY (E)
4. Brand building. Pedro spanish medical residency program. speech (T)
5. The group of friends of high school diploma. Roser Farrús. CONTEXT (C)
6. How to construct a relevant message. Blanca Feria and Luis Fontán. speech (T)

-----------------------------------------------------------------------------------------------------------------------------------------------------------------------------

12.30h.

Conclusions

-----------------------------------------------------------------------------------------------------------------------------------------------------------------------------

13.00h.

Christian identity in educational institutions.
Mr. Juan Luis Lorda, School of Theology, University of Navarre

-----------------------------------------------------------------------------------------------------------------------------------------------------------------------------