The goal of this workshop is to address some issues related to the reputation of schools, the factors necessary to consolidate this reputation, as well as possible reputational crises and their treatment.

In this framework, we also present some useful coordinates to understand the current social, legal and cultural context (basic to understand which reputation parameters to work on in a special way and how to do it) and we study how communication can help to consolidate an "educational brand", to make this brand known to different audiences and to broaden the radius of action of each project educational .

The workshop will combine theoretical sessions with more practical ones based on the experiences of the schools themselves.