Throughout his professional career, he has accumulated extensive experience in different types of organizations, which has allowed him to acquire fundamental knowledge in different areas:
- 2000 - VIPS: started his degree program in the area selection, acquiring a deep understanding of the business operations.
- 2002 - Starbucks: continued to develop, learning about the importance of organizational culture.
- 2005 - Entreculturas (NGO): incorporated core values and social impact in the organizational management .
- 2010 - Hyundai: focused on management diversity and cultural integration in international companies.
- 2019 - Arrow: consolidated its knowledge in corporate and multinational environments.
During her presentation, Sonia Jadraque addressed in depth the relevance of the human approach in human resources, reminding us that organizations are not only business Structures , but communities made up of people. She discussed how our brain tends to automatically categorize information, creating labels and unconscious biases, which underlines the importance of understanding that each individual is different, with unique ways of working, needs and motivations. Therefore, it is necessary to work on the recognition of these biases and promote practices that reduce their impact, promoting a more equitable and conscious work environment, adapting especially to this diversity, moving away from homogeneous models and betting on a more empathetic and flexible approach .
The central point was his emphasis on informal organization charts. He explained that, in addition to the formal organization chart , it is vital to identify and understand the interpersonal relationships that develop within companies. These connections, often undocumented, are essential to understand the real flow of information and partnership, as well as to effectively manage talent. Sonia also stressed that managing people implies accepting their complexity. She stated that we do not all work in the same way, nor do we all face challenges from the same angles. Therefore, managers must cultivate the ability to observe, listen and adapt their leadership to the human characteristics of each individual. This includes attending to both their professional and personal needs, respecting their diversity and fostering an inclusive environment where everyone can thrive.
The talk was especially enriching thanks to the closeness and authenticity of Sonia, who illustrated each idea with practical examples and personal experiences from her professional career. This dynamic and experiential approach , driven by her own experiences, not only made the session more enjoyable, but also captured the audience's attention, generating a climate of interest and active participation. In addition, Sonia has faced several illnesses, which makes her story even more inspiring. Motivated by these experiences, she decided to found Impaciente, a social business dedicated to helping organizations to make visible, accompany and include their employees with chronic and disabling diseases in an efficient and humane way. It was a privilege to listen to her, and her intervention made clear the value of managing from the human aspect to build stronger and more successful organizations.