Monbake: Origin y evolution
The Monbake group has its roots in an artisanal bakery with more than a century of history. However, its consolidation as a major player in the frozen dough sector in Spain came in 2018, following the acquisition of Berlys and Bellsolà by the investment group Ardian. This merger represented a significant challenge, where transparency in communication was a core topic to ensure a successful integration. According to Campillo Recio, clear and honest communication in these processes avoids rumors and internal resistance, strengthening employee confidence.
Monbake currently operates in more than 30 countries and has a team of more than 1,800 people. Its strategy is based on a combination of tradition, dynamism and innovation, with the goal of consolidating its position as the best valued business in the sector by 2025. Customer orientation is a priority, and winning back a lost customer is a difficult task, so service quality is a cornerstone of its growth strategy.
Culture y values: a approach strategic approach
Monbake's values are summary in the acronym EEIPCC: Team, Excellence, Nonconformity, Passion, Trust and Create Value. Talent management and investment in technology have become increasingly important in the business, aligned with the goal of optimizing results and minimizing costs. Campillo Recio emphasized that the interconnection between the people and IT area is fundamental for the sustainability of the business.
One of the company's main challenges has been the technological integration in an industrial environment where more than 1,000 line operators were not accustomed to these changes. To this end, Monbake has implemented strategies based on patience, progressive training and effective communication of the technological benefits. Tools such as Mapex, which improves operational efficiency and traceability in production, stand out. As Campillo Recio points out, "the that does not exists, does not is can be measured", underlining the importance of digitalization in process optimization.
management from change y leadership
Monbake has taken on the management of change with a structured strategy, assessing which teams are best prepared for the transformation and which require a more gradual process. Efficiency in the operational management of human resources has been a core topic to ensure a smooth and sustainable transition.
In final, Monbake's experience demonstrates that leadership based on communication, patience and shared vision is essential to meet the challenges of growth and digital transformation. Transparency, passion and engagement with teams ensure that every step taken aligns with the organization's values and contributes to a sustainable future.
