The fourth edition of the Course on Strategic Management of Universities will be held from June 4 to 6, 2025 , aimed at rectorial teams from public and private universities. The course is organized by the Center for University Governance and Reputation of the University of Navarra.
In this edition, the program is focused on deepening the fundamentals of strategic management of universities and understanding in depth the transformative reach of Artificial Intelligence and its impact on the governance of higher education institutions.
The course consists of four modules with the following contents:
BLOCK 1
Strategic direction
CONTENT MODULES
Fundamentals of strategic management
Leadership and management of change
Talent and Personnel Management Service
Reputation and brand in times of uncertainty
BLOCK 2
Understanding AI
CONTENT MODULES
Overview of AI in the university sector. International perspective
Identification of AI opportunities and applications in universities
Designing organizational structure based on Big Data and AI
AI: Rules and Regulations in Europe
BLOCK 3
Working with AI
CONTENT MODULES
Applicability of AI in teaching
Applicability of AI in research
Optimization of university processes (technological infrastructure)
Impact on areas of management (financial, operations, marketing...)
BLOCK 4
Leading with AI
CONTENT MODULES
Ethics in AI: principles of fairness, transparency, respect for human rights, etc.
Scenario devising in a disruptive digital environment
Data analysis to gain advantages in the value chain
University fundraising strategies
"Strategic Management in Higher Education: Approach to the Exponential Age."
Klara Jelinkova
Vice-President and University Chief Information Officer at Harvard University
"Developing your institutional brand: public affairs, reputation and influence."
Tania Rhodes-Taylor
Executive Director, Communications and External Affairs.
King's College London
"Focus on Impact: Strategy Over Planning; Implementation Over Perfection."
Peter Eckel
Director of Leadership Programs
Graduate School of Education
University of Pennsylvania
"Three decisive principles for university governance."
Alfonso Sánchez-Tabernero
President of the University of Navarra (2012-2021)
"What Do Companies and Society Need from Universities in AI?".
Sampsa Samila
Professor of Strategic Management at IESE Business School of the University of Navarra
"Unlocking Global Fundraising Potential: Strategies and Innovations".
Karl Miller Lugo
Vice President of Advancement and Alumni Engagement at the University of Texas at San Antonio
"Artificial Intelligence in University Process Improvement core topic ."
Daniel Peña Sánchez de Rivera
President Carlos III University (2007-2015)
"Strategic leadership: adding value from the management team."
Marta M. Elvira
Professor of Strategic Management and Personnel Management Service in Organizations. IESE Business School - University of Navarra
Jesús López-Fidalgo
Director of the Institute of Science of the data and AI (DATAI)
University of Navarra
"Strategic Scenarios for University Transformation: AI and the Future of Education."
Julian Villanueva
Professor of Business Management. IESE Business School - University of Navarra
"Strategic Scenarios for University Transformation: AI and the Future of Education."
Juan Manuel de Toro
Professor of Business Management. IESE Business School - University of Navarra
"The strategic importance of questioning in the era of Generative AI."
Francesc Pujol
Project Coordination Economics, Leadership & Governance, University of Navarra. Director of the Center for Media, Reputation and Intangibles.
"Towards an AI manager: rules and regulations European and Compliance at management University."
Juan Carlos Hernández Peña
Senior Associate Professor of Administrative Law
University of Navarra
Reduced rate for early enrollment
The enrollment to the Strategic Management of Universities Course had a reduced rate of 1,200 Euros between June 24 and November 30, 2024.
Enrollment during the regular enrollment period
From December 1, 2024 to June 1, 2025 (or when places are filled) the pricing policy and bonuses for the normal enrollment period will be in effect. The course fee for this period is 1,500 euros.
In previous editions...
The course was attended by some fifteen national and international speakers, and a total of 120 presidents, vice-presidents, deans and academic directors from some thirty public and private universities, from some fifteen countries. Learn about the satisfaction of participants in the first edition, held in May 2019, by clicking here .
Housing
Attendees can reserve accommodation :
Hotel Meliá Avenida de América (5 minutes walking distance from the venue).
Download form from the hotel