Speakers

Juan Manuel de Toro is Full Professor of the IESE Business Management department . graduate in Law from the Complutense University of Madrid, he holds a PhD in Economics and Business Administration and a PhD in Management from School of Economics at the University of Navarra. He has completed the Master's Degree in Economics and Business Management and the Senior Management Programme (PADE) at IESE. He is director academic of the IME (International for average & Entertainement) of the IESE and the School of Communication of the University of Navarra.

Author of several articles published in specialised magazines and financial newspapers on the contribution of advertising to the creation, strengthening and maintenance of brand value, as well as on various aspects that make up the current advertising reality in Spain. His areas of specialization at research and advisory service of companies are related to advertising communication strategy and management of brand value.