The fourth edition of the Course on Strategic Management of Universities will be held from June 4 to 6, 2025 , aimed at rectorial teams from public and private universities. The course is organized by the Center for University Governance and Reputation of the University of Navarra.
In this edition, the program is focused on deepening the fundamentals of strategic management of universities and understanding in depth the transformative reach of Artificial Intelligence and its impact on the governance of higher education institutions Education .
The course consists of four modules with the following contents:
BLOCK 1
Strategic direction
CONTENT MODULES
Fundamentals of strategic management
Leadership and management of change
Talent and Personnel Management Service
Reputation and brand in times of uncertainty
BLOCK 2
Understanding AI
CONTENT MODULES
Overview of AI in the university sector. International perspective
Identification of AI opportunities and applications in universities
design organizational structure based on big data and AI
rules and regulations European Artificial Intelligence
BLOCK 3
Working with AI
CONTENT MODULES
Applicability of AI in the teaching
Applicability of AI in the research
Optimization of university processes (technological infrastructure)
Impact on areas of management (financial, operations, marketing...)
BLOCK 4
Leading with AI
CONTENT MODULES
Ethics in AI: principles of fairness, transparency, respect for human rights, etc.
Scenario devising in a disruptive digital environment
data analysis to gain advantages in the value chain
University fundraising strategies
The final program will be announced in the near future.
Juan Carlos Hernández Peña
Senior Associate Professor from Administrative Law
University of Navarra
Reduced rate for early enrollment
The enrollment to the Strategic Management of Universities Course has a reduced rate of 1.200€ if the registration is held between June 24 and October 31, 2024.
Enrollment during the regular enrollment period
From November 1, 2024 to June 1, 2025 (or when places are filled) the pricing policy and bonuses for the normal enrollment period will be in effect. The course fee for this period is 1,500 euros.
In previous editions...
The course was attended by some fifteen national and international speakers, and a total of 120 rectors, vice-rectors, deans and academic directors from some thirty public and private universities, from some fifteen countries, attended attendance . In this link you can learn about the Degree satisfaction of the participants in the first edition, held in May 2019.
Housing
Attendees can reserve accommodation :
Hotel Meliá Avenida de América (5 minutes walking distance from the venue).
Download form from the hotel
Information and contact
María Barcaiztegui
administrative office Technician
+34 948 42 56 00
cdeu@unav.es