The goal of these conference is to address some issues related to the reputation of schools, the factors necessary to consolidate this reputation, as well as possible crises and their treatment. In this framework, we also present some useful coordinates to understand the current social, legal and cultural context and study how communication can help to consolidate an "educational brand", to make this brand known to different audiences and to broaden the radius of action of each project educational .

conference combines theoretical and practical sessions based on the experiences of the schools themselves.