Much more than a master's degree
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The MERC, Master's Degree Executive in Corporate Reputation, trains those responsible for reputation and intangibles that today's market demands: with training directive, social intelligence, oriented
International outreach
- Alliances with leading international professional associations The Arthur W. Page Society, Global Alliance for Public Relations and Communication Management, European Association of Communication Directors (EACD).
Strategic alliances
MERC, the first official Master's Degree in Reputation in Spain, was created to meet the need to train intangible managers with managerial projection and social intelligence.
In addition to the academic contacts on Reputation, speech and Context Analysis that the School of speech of the University of Navarra, the oldest in the Spanish-speaking world, has strengthened for decades, the experience and valuable contribution of the two most relevant entities in the professional sector are added.
Corporate Excellence-Centre for Reputation Leadership is a pioneer in reputational management at international level and a professional benchmark for the development sector. In the framework of the long-term strategic alliance deadline signed between MERC and Corporate Excellence, its CEO Ángel Alloza directs the module of management of intangibles.
Dircom, the association de Directivos de speech de España, is the professional entity that brings together the executives of speech of companies, institutions and consultancy firms. After years of relationship between FCOM UNAV and Dircom, MERC is once again promoting partnership between the two organisations. Its president, Miguel López-Quesada, is a professor at Master's Degree together with other members of its management committee.
#DiálogosMERC
The MERC Dialogues are public events where different professionals and professors from Master's Degree address topics and cases relevant to management and development Reputation. They are the bridge between Master's Degree and the sector, between academia and the professional sphere, and a space on meeting for dialogue on management, the management of intangibles and social intelligence.
quotation They take place in cities such as Madrid, Barcelona, Seville and Bilbao and are attended by leading professionals in the sector, teachers and students of Master's Degree.
What are the #DiálogosMERC?
Jorge Aliende, Program Manager of Master's Degree Executive in Corporate Reputation, explains the format and goal of the #DiálogosMERC and its usefulness for the development of the executives who are trained at Master's Degree.
The battle for the narrative and the division of powers in times of Coronavirus
The Mayor of Madrid, José Luis Martínez-Almeida and the editor of TVE María Eizaguirre discuss the division of powers and the institutional impact of the battle for the story in a MERC Dialogues presented by Jorge Aliende, Program Manager of Master's Degree Executive in Corporate Reputation.
The commitment to women's leadership and its impact on brand equity
Gabriela Salinas, Professor at MERC and Global Managing Director of Brand Finance Institute talks to Elda Benítez-Inglott Bellini, Chief Human Capital Officer at PWC, about the growing influence of women in the political and corporate sphere, the impact of diversity and inclusion on corporate results, as well as the initiatives that companies are taking nationally and internationally to boost female talent.
Sandra Sotillo, The professional CEO reputation management
Professor Sandra Sotillo gives the keys to her session on the professional management of the CEO's reputation as a strategic value, which is the focus of the first edition of the MERC Dialogues 2018-2019.
Where does Fake News lead us?
Efrén Díaz, lawyer and professor at MERC, discusses the keys provided by the #Facebook case in terms of privacy at Username. An expert in the relationship between legality and reputation, he explains the impact of reputational management from the legal framework to address the phenomenon of Fake News.
What are the patterns in reputational scandals?
Alberto Andreu, jurist and PhD at Economics and professor of Corporate Culture at MERC, is one of the global leaders in corporate culture. In the MERC Dialogues, he explains the common patterns of the most important reputational scandals of the last 20 years.
MERC Executives
The relevance of the management of intangibles in the management public
Alberto Bonilla, MERC I Alumni and member of the Parliament of Navarra, highlights the relevance of the management of intangibles in the public management .
The qualities required of post-pandemic leaders
Sebastián Cebrián, CEO of Villafañe y Asociados and advisor of MERC, shares the qualities required of leaders in post-pandemic organisations.
Stakeholder engagement
María Jesús Oneto, MERC Alumni, explains how Stakeholder engagement is one of the main lessons learned from her time at Master's Degree.
The capacity for reflection
Elena González del Álamo, MERC III Alumni, identifies the ability to reflect on reality as the main learning from the programme.
MERC experts: speech corporate in the pandemic
The students of Master's Degree in Corporate Reputation tell how they have experienced the COVID-19 crisis from their professional perspective and what have been the keys to corporate speech .
The executive format in the MERC
Teresa Bayarri, manager of speech Valencian and MERC alumna, explains how the executive format of Master's Degree allows her to combine her family life with her professional and training development .
The management of Reputation within Foundations
Ana María Pérez, Director of speech of the Vianorte-Laguna Foundation and student of the 1st promotion of Master's Degree Executive in Corporate Reputation, shares with us the importance of knowing how to manage the reputation and brand of a foundation with management tools.
Why do CEOs train in reputation?
José Antonio Moreno, Director General of the association for the Defence of the Brand, explains why a profile like yours needs training in Reputation and how you take advantage of your time at Master's Degree.
Managing the Reputation of a political party
Alberto Bonilla, Secretary of speech of Ciudadanos Navarra explains the importance of knowing how to manage the reputation of a political party and the positive impact of a good reputation.
Why are professionals from all over the world considering MERC?
Manuela Arango, Colombian social communicator and expert in strategic speech , explains why she decided to come to Madrid to train as a Reputation manager at the University of Navarra.
The management of reputation in digital communities and stakeholders
F. Javier Marcos is the administrator of The Seven Kingdoms, the world's largest Game of Thrones and A Song of Ice and Fire website with a community of hundreds of thousands of people. He explains how to deal with a different context in the business world, where it is core topic to manage speech in a coherent and unified way in front of diverse groups and communities of interest.
What is the leap to management of intangibles like?
Gorka Moreno, consultant of speech and journalist with extensive experience in research international and student of MERC, explains how Master's Degree provides his profile with a differential value as a communicator and allows him to acquire a competitive advantage in the leap he is making from traditional journalism to speech and corporate reputation.
Reputation management in the sector educational, an essential necessity
The reputation of educational groups is a factor core topic in the decision of families to choose their children's schooling.
Brand and reputation: creating value through intangibles management
Miguel Ángel Peña de Urquía is the manager of Expansion and Marketing of the Cresber brand and student of the first MERC graduating class. In the video he explains, from his professional position, how the management of intangibles impacts the creation of value of brands and their survival.
The management reputational on profiles outside of the speech
Michelle Anderson is a lawyer and an alumna of the 2nd edition of MERC. As a manager at an Ecuadorian university, she explains the impact of her time at Master's Degree on her professional activity and the impact it has on her organisation.
The #MERCIntangibleWeek, an intensive week of Master's Degree
Ignacio Saavedra holds a PhD in speech, is a university professor and student of the II MERC graduating class. In the video he shares his impressions of the intensive week on Intangibles that takes place in Madrid. The second, at the end of the course, takes place in London.
Lobbying in controversial sectors
Lobbying allows the defence of the legitimate interests of sectors subject to controversy. Antonio Cornadó, consultant and former president of the Spanish Nuclear Industry Forum, explains that putting the argued voice of a controversial sector before decision-makers is a necessary, methodical and complex task that is increasingly relevant and in demand.