Juan Manuel Cendoya (Santander) and Reputational Management in Banking

Juan Manuel Cendoya, Vice President of Banco Santander Spain, explains the importance of training in reputation as an essential value for any manager in his or her career towards relevant positions within organisations.

Analysis of speech in the MERC

Inés Olza, professor of Analysis of speech at MERC explains the goal of the subject and its usefulness for the professionals who are trained at MERC.

Accounting and finance at MERC

Javier Arellano, professor of Accounting and Finance at MERC explains the goal of the subject and its usefulness for the professionals trained at MERC.

Branding at MERC

Gabriela Salinas, Global Brand Manager at Deloitte and professor of Branding at MERC, explains the goal of the subject and its usefulness for the professional development of the intangible managers who are trained in the Master.

Social Challenges in MERC

Javier García Manglano, sociologist, researcher and professor of Social Challenges at MERC, explains the goal of the subject and its usefulness for the development of the social intelligence of the managers trained in the master's degree.

Economic challenges and reputation management

María Jesús Valdemoros, economist and manager with extensive experience in micro and macroeconomic analysis of the public and private environment, gives Challenges of the Economy at MERC. In the video she explains how political decisions in subject economic and monetary policy impact on the reputation of a country and its corporations.

Commercial address at MERC

Juan Manuel de Toro, professor at IESE and MERC, points out the importance of having knowledge of commercial management when making brand management decisions.

José Manuel Calvo and Social Intelligence

José Manuel Calvo, one of the leading figures in journalism in the Spanish-speaking world, is one of the guest speakers at class in the Social Intelligence module. In the video he explains why training in this field is essential for the professional development of communicators in today's societies.

Why is it vital to manage intangibles?

Ángel Alloza, CEO of Corporate Excellence and head of MERC's Intangibles subject , explains the relevance of corporate attention to intangibles and their metrics.

Reputation in universities

University stakeholders value intangible aspects more highly than tangible ones when it comes to choosing one institution over another. Dr. Juan Manuel Mora, Vice President of Communication at the University of Navarra and professor of Reputation Fundamentals at MERC, gives the keys to the close relationship between the reputational management of universities and their corporate success.

The management of intangibles and the differences between sectors

Cristina Álvarez, Telecommunications Engineer and PhD in Intangible Assets, is a guest lecturer at #MercIntangibleWeek. In the video she defines the profile of the intangible asset manager demanded by the professional market and the differences in management that exist between different sectors.

Mathematics, an essential ally of Reputation

Macarena Estévez, mathematician and Partner - Analytics Deloitte, is a guest lecturer at #MERCIntangibleWEEK. In the video, she explains why mathematics (as a measurement science) is fundamental to the success of intangible managers and the creation, maintenance and implementation of Reputation.

RepTrak as a measure of corporate reputation

Fernando Prado, Managing Partner of the Reputation Institute and visiting professor at #MERCIntangibleWeek, explains the indicators measured by RepTrak at Campus of the University of Navarra in Madrid.

Reputation as the sum of intangible assets and resources

Ángel Alloza, CEO and University Secretary of the Corporate Excellence-Centre for Reputation Leadership Foundation and Director of #MERCIntangibleWeek, explains the relevance of reputation as the sum of the intangible assets and resources of organisations, as this is the source of their licence to operate and therefore exist.

Strategic communication as an ally of reputation management

Anne Gregory, Professor of Corporate Communication at the University of Huddersfield and of Strategic Communication at MERC (University of Navarra), explains the particularities of strategic communication and reputation and their intimate relationship for better stakeholder management.

People Management at MERC

Luis Huete is a coach, professor at IESE and head of MERC's People Management subject . In his sessions, students learn to manage teams through the knowledge of people, their emotions and profiles.