A committed business community
A group companies from various sectors has decided to partner with the University of Navarra to establish a permanent platform for research, training reflection aimed at strengthening the effective implementation of purpose .
business called to something more
We aim to establish a reference letter platform reference letter the study and effective implementation of purpose , fostering knowledge, community, and transformation
The Chair purpose Business purpose with a clear goal: to use academic rigor and corporate commitment to help ensure that purpose beyond mere rhetoric and becomes a lived reality within organizations.
The Chair purpose Business purpose an initiative launched by the School of Science and Business at the University of Navarra, in partnership ImpactCo, to promote research, training outreach regarding authentic purpose and its effective implementation.
Its goal is to create an ecosystem that enables companies to continuously improve their model through the definition and effective implementation of their purpose .
The Three Pillars of the Chair
The Chair purpose Companies purpose structured around three pillars that enable rigorous and practical progress toward the effective implementation of purpose .
Research
Measure accurately to improve effectively
- Annual survey—both individual (business) and collective (companies affiliated with the Chair)—on the level of adoption of purpose
- Comparative analysis and monitoring of trends
- development new lines of research
Training
Delve deeper into the purpose integrate it into management
- Courses and specialized sessions on purpose and its implementation
- work management teams
- Integrating research applied training activities.
- *A subpage (once all the information, including details and schedules, is available)
Broadcasting
Sharing knowledge make an impact
- conference who combine research business experience
- Preparation of reports and publications, and dissemination through the media and social media
- Classes and sessions led by Chair members Chair university students
Strategic guidance in implementing the company's purpose
Participating in the Chair companies to:
Measure objectively
To obtain a rigorous and comparative assessment of the extent to which the purpose has been implemented, based on tools developed within the project framework .
Learning as a community
To be part of a dialogue among companies that share similar concerns and seek to make real progress in integrating their purpose their management.
Access knowledge
Incorporate scientific evidence and real-world case studies into the internship to provide a more solid foundation for addressing current organizational challenges
Gain visibility and improve search engine rankings
Participate in initiatives, conference publications that help strengthen public commitment to an authentic purpose .
The Chair on research since 2017 within the framework the Purpose Strength Project, an academic observatory that combines scientific evidence and internship experience internship develop knowledge on purpose and its implementation.
More than just a forum for reflection, the Chair a stable platform for partnership the university and business advance the rigorous implementation of purpose.
ARTICLE OF OPINION
From Slogan to management: purpose a Strategic Asset
purpose now plays a prominent role in speech . Almost all organizations include it in their narrative, and many present it as the cornerstone of their identity. The challenge lies challenge in crafting an appealing statement, but in translating it into decisions, Structures processes that foster a vibrant culture and create value for both the company and society.
Álvaro Lleó | Senior Associate Professor the School of Science and Business
Ángel Bonet | Founder and President of ImpactCo