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Observatory of data on the implementation of corporate purpose

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We research on corporate purpose , its implementation in organizations and its impact on improving corporate sustainability.

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With a humanistic vision of management, we seek to generate knowledge to increase the sense of purpose in organizations.

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We have developed tools to diagnose the implementation of purpose in an organization.

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We are generating an observatory of data longitudinal and multilevel in order to analyze the benefits of purpose, its impact on sustainability and under what conditions it is most effectively implemented.

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We combine quantitative analysis with qualitative dynamics to have a more complete knowledge of the business reality.

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We work on the corporate purpose , its effective implementation and its impact on sustainability.

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We have data de:

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+70

COMPANIES

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12

COUNTRIES

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+20.000

EMPLOYEES

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+4.000

DIRECTORS

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OUR TOOLS

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Purpose Strength Framework

Purpose Strength Framework

Identifies the main variables to develop an organization with purpose and how to diagnose its level of implementation.

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Purpose Strength Model

Purpose Strength Model

model with the variables core topic to develop an organization centered on purpose.

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Purpose Strength Index

Purpose Strength Index

It quantifies the level of effective implementation of purpose.

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Purpose Strength Maturity Model

Purpose Strength Maturity Model

Describes actions to deploy the levers with which to implement purpose.

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TEAM

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Álvaro Lleó

Álvaro Lleó

Professor of Personnel Management Service of the University of Navarra. researcher principal of the Purpose Strength Project.

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Nuria Chinchilla

Professor of Personnel Management Service in Organizations at IESE Business School and head of the Carmina Roca and Rafael Pich-Aguilera Women and Leadership Chair

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Iñaki Velaz

Iñaki Velaz

Director of the Institute business and Humanism

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Eileen McNeely

Eileen McNeely

Director of Harvard SHINE (Sustainability and Health Initiative for NetPositive Enterprise)

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Pablo Ruíz-Palomino

Pablo Ruíz-Palomino

Full Professor of the University of Castilla la Mancha

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Albena Björck

Albena Björck

Associate professor at Zurich University of Applied Management

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Fernando Ruiz Perez

Fernando Ruiz Perez

Professor at the University of Navarra

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Marta Ormazabal

Marta Ormazabal

Professor at Tecnun-School of Engineering, University of Navarra, Spain

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Santiago Sena

Santiago Sena

Director of area of Human and Organizational Behavior and professor at IEEM, Business School of the University of Montevideo.

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Sergio Pardo Jaramillo

Sergio Pardo Jaramillo

Professor of Marketing at Inalde Business School

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Maria Paula Florez-Jiménez

Maria Paula Florez-Jiménez

Doctoral candidate at the University of Navarra

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Ivet de los Milagros Echevarria

Ivet de los Milagros Echevarria

Doctoral candidate at the University of Navarra

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Giulia Latella

Giulia Latella

PhD Student in Management

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Felipe Ignacio Rivera Pradenas

Felipe Ignacio Rivera Pradenas

PhD student of the University of Navarra

Publicador de contenidos

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PARTNERSHIPS

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IESE

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Shine-Harvard

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CEN business Navarra

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ISS

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DCH

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