→ Articles in academic journals
Pardo-Jaramillo, S., Lleó-de-Nalda, Á., Gómez, M. I., & Osuna Soto, I. (2025). Enhancing Corporate Sustainability Through Customer Centricity and Corporate Purpose. Business Strategy and the Environment. https://doi.org/10.1002/bse.4232
Florez-Jimenez, M. P., Lleo, A., Ruiz-Palomino, P., & Muñoz-Villamizar, A. F. (2024). Corporate sustainability, organizational resilience, and corporate purpose: a review of the academic traditions connecting them.. Review of Managerial Science, 1-38
Florez-Jimenez, M. P., Lleo, A., Danvila-del-Valle, I., & Sánchez-Marín, G. (2024). Corporate sustainability, organizational resilience and corporate purpose: a triple concept for achieving long-term prosperity. Management Decision.
Lleo, A.; Montaner, A.; Edmondson, A.; Sotok, P. (2022): "Unlocking the power of purpose" MIT Sloan Management Review, 63-4, pp. 20-24.
Ruiz-Pérez, F., Lleó, Á., & Ormazábal, M. (2021). Employee sustainable behaviors and their relationship with Corporate Sustainability: A Delphi study. Journal of Cleaner Production, 129742.
Lleó, A.; Bastons, M.; Rey, C.; Ruiz-Pérez, F. (2021). Purpose implementation: conceptualization and measurement. Sustainability. Vol. 13.
→ Book chapters
Lleo, A., Rey, C., & Chinchilla, N. (2019). Measuring the Purpose Strength. In Purpose-driven Organizations (pp. 119-130). Palgrave Macmillan, Cham. ISBN: 978-3-030-17674-7
Chinchilla, N., Garcia, P., & Lleo, A. (2023). Transcendent communication in the company: an indispensable leadership competency for sustainability. In New leadership communication-Inspire your horizon (pp. 223-232). Cham: Springer International Publishing.
→ Reports of research
Chinchilla, N.; Lleó, A.; Rey, C.; Alloza, A.; Pitta, N. (2019) "Purpose Strength Model: towards a shared purpose". IESE-Insight. DOI: https://media.iese.edu/research/pdfs/ST-0524-E.pdf
Lleó, A.; Chinchilla, N.; Ruíz-Pérez, F.; Rey, C.; Alloza, A. (2022) "Purpose Strength Project: evidence on purpose implementation" IESE-Insight. DOI: https://media.iese.edu/research/pdfs/ST-0624-E
Florez-Jiménez, M.P.; Lleó, A.; Chinchilla, N.; Hernández-Salazar, G. (2023) "I Barómetro Iberoamericano sobre la implantación del purpose" DCH-Research/Barómetros. https://www.orgdch.org/wp-content/uploads/2023/10/I-Barometro-Iberoamericano-sobre-la-implantacion-del-proposito.pdf
Florez-Jiménez, M.P.; Lleó, A.; Chinchilla, N.; Rivera-Pradenas, F. (2024) "II Barómetro Iberoamericano sobre la implantación del purpose" DCH-Research/Barómetros. https://www.orgdch.org/ltm/el-proposito-corporativo-palanca-esencial-para-la-sostenibilidad-y-la-competitividad-empresarial/
Lleó, A.; Rivera-Pradenas, F.; Florez-Jiménez, M.P.; Chinchilla, N. (2025) "III Barómetro Iberoamericano sobre la implantación del purpose" DCH-Research/Barómetros. https://www.orgdch.org/ltm/el-proposito-corporativo-palanca-esencial-para-la-sostenibilidad-y-la-competitividad-empresarial/
→ thesis doctoral degrees
Ruiz-Pérez, F. (2022) "model of maturity of the Implementation of purpose and its impact on Corporate Sustainability". doctoral program in Applied Engineering of Tecnun-School of Engineering of the University of Navarra. Directed by: Álvaro Lleó de Nalda and Marta Ormazábal. grade Awarded by: A cum laude
Pardo-Jaramillo, S. (2024) "Towards a more sustainable and customer-centric organization through purpose implementation". doctoral program in Organizational Management at the International School of Economics and Administrative Sciences, Universidad de la Sabana. Directed by: Ignacio Osuna, Álvaro Lleó and Miguel Gómez. grade: A laude.
Florez-Jiménez, M.P. (2024) "Enhancing organizational resilience and sustainability through purpose implementation". doctoral program in Economics and business. School of Economics and Business Administration of the University of Navarra. Directed by: Álvaro Lleó and Ignacio Danvila. grade: A laude.
Banda, R. "Influencia del purpose staff en el development staff y en el bienestar de los estudiantes universitarios" doctoral program de Gobierno y Cultura de las Organizaciones del high school business y Humanismo. School de Ciencias Económicas y Empresariales de la Universidad de Navarra. Directed by: Álvaro Lleó and Javier García-Manglano.
Echevarría-Velasquez, I.E. "Estudio del impacto de los valores corporativos en los vínculos interpersonales generados por el purpose organizativo". doctoral program de Gobierno y Cultura de las Organizaciones del high school business y Humanismo. School de Ciencias Económicas y Empresariales de la Universidad de Navarra. Directed by: Álvaro Lleó and Nuria Chinchilla.
Garcia de Santos, T. "corporatepurpose , culture of care and individual flourishing of the employee". doctoral program of Government and Culture of Organizations of the Institute business and Humanism. School of Economics and Business Administration of the University of Navarra. Directed by: Álvaro Lleó and Maria Paula Florez-Jiménez.
Rivera-Pradenas, F. "development de una tool internship para introducir el purpose en los procesos de decisión del gobierno corporativo". doctoral program in Economics and business. School of Economics and Business Administration of the University of Navarra. Directed by: Álvaro Lleó and Marta Ormázabal.
Cifrian, J. "La implantación del purpose corporativo en las organizaciones". doctoral program of Gobierno y Cultura de las Organizaciones del Instituto business y Humanismo. School of Economics and Business Administration of the University of Navarra. Directed by: Álvaro Lleó and Maria Paula Florez-Jiménez.
→ In other media
Lleo, A. (2020) "The core topic is to connect everything with everything through the purpose"Imagen y Comunicación Magazine N°95 (pp: 20-26)
Lleo, A. (2021) "The great challenge that companies currently have is to move from the declaration to the experience of the purpose" in the Human Resources and Talent management blog of the School of Economics and Business Administration of the University of Navarra.
Lleo, A.; Rey, C.; Chinchilla, N. (2021) "From companies with purpose to companies that live their purpose" in the World on 03/18/2021
Lleo, A. (2021) "What does it mean to be a business after the health crisis?"in el País on 11/25/2021 (participation in the report)
Lleo, A. (2022) "Purpose Strength Index: measurement of the implementation of the purpose" in Imagen y Comunicación Magazine N°113 (pp: 25-34)
Lleó, A. (2022) "The purpose must help your organization to be profitable, otherwise it is utopian. "in Human Capital on 10/19/22
The difficult task of measuring intangible values" in ABC on 24/12/2023
"How to build an identity beyond a simple slogan" in Expansión 19/12/2023
"'Generation Z' is coming to reshape the demands on the workmarket" in the Information on 12/30/2023.
"Como conhecer, implementar, medir e liderar" in HSM-Management Brasil magazine Nº163.
Florez-Jiménez et al. (2024) What should be the pillars of business in a changing world? In The Conversation on 5/26/2024
Videos
TEDxTalk "purpose: the soul of the organization".
Is purpose just a fad or a real lever for organizational transformation? What does purpose really mean and how can it change the way we work and live?
Community of companies "people, purpose and competitiveness
The Confederación Empresarial Navarra (CEN) and the high school business and Humanism of the University of Navarra promote this initiative that seeks organizational change centered on people.
presentation community of companies - purpose
The Business Confederation of Navarra (CEN) and the high school business and Humanism of the University of Navarra present the Community of companies "People, purpose and competitiveness". The workshop has counted with the masterful lecture of Eileen McNeely, director of the Sustainability and Health Initiative for NetPositive Enterprise (Shine) of Harvard University. In her discussion paper, she shared the main results of the research they are conducting on flourishing at work, its importance, the impact it has on organizational results, as well as the main levers for promote an organizational culture that enhances the human flourishing of employees.
purpose corporate. University of Navarra. With Álvaro Lleó and Nuria Chinchilla.
A team of researchers led by Álvaro Lleó, professor at the University of Navarra, has developed a tool to measure the implementation and strength of purpose in organizations. The indicator, called Purpose Stength Index, was presented at the framework of the workshop "Measuring to accelerate the activation of purpose" which took place at campus of the academic center in Madrid and gathered more than 200 people. Álvaro himself and Nuria Chinchilla, from IESE Business School, talk about purpose in this video.
The Purpose Strength Model: the generation of a shared purpose
Álvaro Lleó, director academic of project Measuring the Purpose Strength and professor teaching assistant of Personnel Management Service at the School of Engineering of the University of Navarra, explains the details of the Purpose Strength Model indicator, an indicator to evaluate, diagnose and enhance the generation of a shared purpose born as result of a project of research and development+i between the School of Engineering of the University of Navarra (Tecnun), UIC, Corporate Excellence, NCH&Partners and DPMC.
purpose corporate. University of Navarra. With Carlos Rey, president of the DPMC Foundation.
A team of researchers led by Álvaro Lleó, professor at the University of Navarra, has developed a tool to measure the implementation and strength of purpose in organizations. The indicator, called Purpose Stength Index, was presented at the framework of the workshop "Measuring to accelerate the activation of purpose" that took place at the campus of the academic center in Madrid and gathered more than 200 people. Carlos Rey, president of the DPMC Foundation and director of the Chair Management by Missions at UIC, talks about purpose in this video.
Successfully implementing purpose Corporate
Session organized by Alumni Tecnun in which Álvaro Lleó -Professor of Personnel Management Service at Tecnun-, and Nuno Pitta -CEO of DPMC- reflect on the implementation of corporate purpose . A term that is being bandied about in the main business schools and that large companies are already putting it into practice in an effective way.
Corporate purpose as a driver of competitiveness - IEH-CEN Webinar
Webinar organized by high school business and Humanism (IEH) and the Confederation of Entrepreneurs of Navarra (CEN).
Measure to accelerate activation of purpose. Purpose Stength Index. University of Navarra
A team of researchers led by Álvaro Lleó, professor at the University of Navarra, has developed a tool to measure the implementation and strength of purpose in organizations. The indicator, called Purpose Stength Index, was presented at the framework of the workshop "Measuring to accelerate the activation of purpose" which took place at campus of the academic center in Madrid and gathered more than 200 people.
lecture Humanizing organizations through the purpose
lecture given by Alvaro Lleó