After evaluating the levels of knowledge, internalization and contribution of purpose (the three processes of the implementation of purpose), we have defined the Purpose Strenght Index ® (Lleó et al., 2022) as a synthetic index that reflects the extent to which purpose is being implemented intensively and consistently so that it can deploy its full capacity. This index was the result of the project "Measuring the purpose strength" developed by Unav, IESE, the UIC, the DPMC Foundation and Corporate Excellence - Centre for Reputation Leadership.

programs of study empirical evidence shows that the effects of purpose are multiplied when it is implemented intensively and consistently.
_{More information: Lleó, A.; Bastons, M.; Rey, C.; Ruiz-Pérez, F. (2021). Purpose implementation: conceptualization and measurement. Sustainability. Vol. 13.
Lleó, A.; Chinchilla, N.; Ruíz-Pérez, F.; Rey, C.; Alloza, A. (2022) "Purpose Strength Project: evidence on purpose implementation" IESE-Insight}