purpose In February 2022, the University of Navarra and the Confederación Empresarial Navarra (CEN) established the UNAV-CEN business community "People, purpose and Competitiveness" with the aim of generating an ecosystem that will help companies in the region to continuously and sustainably improve their organizational model , through the definition and implementation of their corporatepurpose .
The community offers breakfasts at work and conference to reflect, share experiences, methodologies and advances in research as well as the possibility of evaluating the implementation of purpose and initiating a transformation process, with individual and collective sessions, to define and deploy the corporate purpose .