INSTITUTE FOR CULTURE AND SOCIETY
Chair Gustavo Cisneros
A study space and research interdisciplinary that integrates contemporary history, business leadership, entrepreneurship, communication and international relations, generating knowledge and training with a broad and current perspective.

Gustavo Cisneros (Caracas, 1945-New York, 2023) was a prominent Venezuelan businessman, president of the board directive of the group CISNEROS business –a business private company with almost a century of global experience. Since 1970, it has promoted its development Strategic, creating and implementing innovative strategies in fields as diverse as media, entertainment platforms, consumer goods, supermarkets and department stores, and satellite connectivity. Recognized for his commitment to Education and democracy in Latin America, combined its management entrepreneur with extensive participation in corporate boards, international organizations and extensive philanthropic work through the Cisneros Foundation, which he established with his wife, Patricia Phelps de Cisneros.
mission statement and objectives
The Chair Gustavo Cisneros has as mission statement To analyze and disseminate Gustavo Cisneros's career and bequest , and to explore his impact on business, politics, and society. It also seeks to foster entrepreneurship and innovation among new generations, promoting values of leadership , strategic vision , and commitment to economic development .

Analyze and disseminate the figure and the historical context by Gustavo Cisneros based, among others, on the study of his file .

Promote the spirit of venture among the youths.

Create spaces for listening and discussion on the role of the business in the civil society and in the development of democratic values.
research about Gustavo Cisneros and his historical context
In order to study in depth the bequest staff Gustavo Cisneros and his influence at the political, economic and social levels, two calls will be opened: Study of the context and the bequest by Gustavo Cisneros, its effect on politics, culture, Economics and society.

Deposit in the file General of the University of Navarra and cataloging of the file staff and corporate by Gustavo Cisneros to make it available to researchers.

A financial aid predoctoral for the research on the topics considered.

Creation of a postdoctoral position for the analysis and dissemination of the results of research about Gustavo Cisneros and his context.

Forums of discussion and dissemination of results in scientific meetings on the history and culture of Latin America.
Dissemination activities of the research
In addition to the publications resulting from the research about its context and the knowledge his file , the following activities will be organized annually:

« lecture Gustavo Cisneros» in different universities from Latin America with a speaker internationally renowned expert on topics related to economic and business entrepreneurship and democracy in Latin America.

Call for the " award of research Gustavo Cisneros», who will recognize programs of study original academic and scientific papers on the contributions of business leadership in the development of civil society.
Activities to promote the spirit of entrepreneurship
Initiatives will be promoted that inspire and motivate students to take action, strengthening their creativity, leadership, and innovative capacity. Chair Gustavo Cisneros will be present at various activities promoted by the University's Innovation and Entrepreneurship Unit:

Scholarships for students of diploma of entrepreneurship.

Competitions where entrepreneurship methodologies are addressed challenges company reals.

Constitution of a seed capital for the implementation of projects.
Female entrepreneurship
In partnership with the RedWINN ( network Ibero-American Innovation Council) of the ICS, conferences and initiatives will be organized research , knowledge dissemination and training , with the purpose to make female role models visible in different areas of society.