"Rethinking the ages of life."
Among the many needs that are emerging in contemporary societies are those related to the aging of the population, which we can define as the needs of the population in the context of the aging process. "new longevities". The years of life are prolonged and the aim is to improve the quality of life during these years and, with this, the following arise opportunities to contribute in a new way to social life, projecting and transmitting to new generations the accumulated professional, cultural and social experience. over the preceding years, which has become what we can call "Senior Talent".
On the other hand, the older we get, the greater the possibility of disease, which in turn generates dependence and the need for care, including self-care. In this sense, it is particularly important to be able to design and develop prevention strategies that allow us to achieve active, healthy and meaningful aging. All this, however, cannot be improvised: it is necessary to prepare for it, staff and socially. This suggests that one of the sectors destined to grow in the coming years is the sector of services associated with aging.

MISSION
Identify care needs of
elderly people
In this way, it will be possible to design new models of assistance, care provision, health, cities, etc. that are economically and socially sustainable and that allow the development of new forms of interrelationships demanded by society -towards and from the elderly-, promoting good jobs in this sector to increase its value, from the perspective of solidarity between generations.
Analyze the meaning of this phase of human life
The Chair seeks to review the dominant representations in our culture, in order to develop the concept of "significant aging" from an intergenerational viewpoint.
How to address these challenges challenges?
→ It is a research interdisciplinary which seeks to increase the quality of life of people who are reaching their senior years, while deepening the human dimensions of care and remaining attentive to the impact of social and cultural changes in the lives of the elderly, in dialogue with professionals in the sector.
→ The project has a more philosophical and cultural part, aimed at inducing a paradigm shift in the way of approaching the work, and a more socio-health and applied part, aimed at influencing public and public-private policies in the care sector, as well as the development. The aim is to promote initiatives and innovative proposals aimed at both society as a whole and the public sector.

GOALS
01
Explore the possibilities of development staff and social that open up in this new stage of life.
02
Define a personalized care model , which can be described as "aging well", "aging with meaning".
03
Contribute through research to influence the implementation of economic policies aimed at creating good jobs in the service sector.
04
To bet on the training of the staff involved in care and on the definition of a professional degree program in the sector.
05
To focus on prevention that promotes the value of self-care in order to prolong quality of life.

RESEARCH AND ADDRESS
Ana Marta González
Chief of Staff
Professor of Philosophy
agonzalez@unav.es
Antonio Moreno Ibáñez
Full Professor from Economics
antmoreno@unav.es
Carolina Montoro Gurich
Professor of
Geography and Demography
cmontoro@unav.es
Rafael Sánchez-Ostiz
Director General of IDEA and
president Fundación IDEA
rso@ideainnovacion.com
Isabel García Ipiens
Deputy Director General IDEA and
treasurer IDEA Foundation
igi@ideainnovacion.com
Guillermo Sánchez-Ostiz
Director development IDEA and
secretary IDEA Foundation
gso@ideainnovacion.com
Elena Belzunce
Director of development of the
Institute for Culture and Society
ebelzunce@unav.es

PARTNERS OF RESEARCH
Dolores Lopez
School of Humanities and Social Sciences
dlopez@unav.es
Juan José Pons
School of Humanities and Social Sciences
jpons@unav.es
Viviana Alegre
Senior Programme
valegre@unav.es
Cristina Alfaro Díaz
School of Nursing
calfarod@unav.es
Nuria Esandi
School of Nursing
nelarramend@unav.es
Amaya Villanueva
School of Nursing
avlumbreras@unav.es

NEWS FROM THE CHAIR
02|10|2023
Interdisciplinary experts support self-care, meaningful aging and intergenerational dialogue in the face of longevity challenge
Academics and specialists in Geriatrics intervened in the opening ceremony of the Chair IDEA of New Longevities at the Institute.
Read more
25|09|2023
La longevidad como oportunidad social, tema de una jornada de la Universidad de Navarra y la Fundación IDEA
Academics and specialists in Geriatrics will intervene this Wednesday at the opening ceremony of the Chair IDEA of New Longevities
Read more
19|09|2023
The University hosts a photographic exhibition that invites to change the way we look at the vulnerability of older people
The sample 'Miradas' will be exhibited at the Amigos Building from September 18 to 29 on the occasion of the opening of the Chair IDEA of New York.
Read more
The Chair IDEA, framed in the Strategy 2025 of the University of Navarra, counts with the partnership of the professors involved in the strategic line "work,care and development".

contact:
Institute for Culture and Society
Campus Universitario s/n
31009 Pamplona, Spain
+34 948 425600 (Ext: 805615)
ics@unav.es