'S ART OF
GROWING OLD
research anticipate meaningful, active, and healthy aging
An aging population
Among the many needs emerging in contemporary societies is everything related to the aging of the population, which we can define as"new longevity." Life expectancy is increasing and there is a desire to improve the quality of life during those years. This gives riseto opportunities to contribute in new ways to social life, projecting and transmitting to new generations the professional, cultural, and social experience accumulatedover previous years, which can be summed up as "senior talent."
On the other hand, as we age, the likelihood of illness increases, which in turn leads todependency and the need for care, including self-care. In this regard, it is particularly important to be able to design and develop prevention strategies that enable us to achieve active, healthy, and meaningful aging. However, this cannot be improvised: it requires preparation, staff in terms of staff society. This suggests that one of the sectors set to grow in the coming years is the aging-related services sector.
MISSION
Identify the care needs of older people
In this way, new models of assistance, care provision, health, city planning, etc. can be designed that are economically and socially sustainable and that allow for the development of new forms of interrelation demanded by society—towards and from older people—promoting good jobs in this sector to increase its value, from the perspective of solidarity between generations.
Analyze the meaning of this phase of human life.
La Chair to review the dominant representations in our culture, with the aim of developing the concept of "meaningful aging" from an intergenerational perspective.
GOALS
Explore the possibilities of development staff and social that open up in this new stage of life.
Define a personalized care model , which can be described as "aging well", "aging with meaning".
Contribute through research the implementation of economic policies aimed at creating good jobs in the service sector.
To bet on the training of the staff involved in care and on the definition of a professional degree program in the sector.
To focus on prevention that promotes the value of self-care in order to prolong quality of life.
We seek to design and develop prevention strategies that enable us to achieve active, healthy, and meaningful aging.
CHALLENGES
How should we approach them?
This is an research that seeks to improve the quality of life of older people, while exploring the human dimensions of care and remaining attentive to the impact of social and cultural changes on the lives of older people, in dialogue with professionals in the sector.
The project a more philosophical and cultural aspect, aimed at bringing about a paradigm shift in the way work is approached, and a more social and health-related and applied aspect, aimed at influencing public and public-private policies in the care sector, as well as development. We are looking for innovative initiatives and proposals (from the private sector or civil society) aimed at both society as a whole and the public sector.
RESEARCH AND ADDRESS

Ana Marta González
Chief of Staff
Professor of Philosophy
Research
agonzalez@unav.es

Antonio Moreno Ibáñez
Full Professor from Economics
Research
antmoreno@unav.es

Carolina Montoro Gurich
Professor of Geography and Demography
Research
cmontoro@unav.es
Rafael Sánchez-Ostiz
Director of IDEA and President of the IDEA Foundation
rso@ideainnovacion.com
Isabel Garcia-Ipiens
Deputy Director General of IDEA and Treasurer of the IDEA Foundation
igi@ideainnovacion.com
Guillermo Sánchez-Ostiz
Director development atdevelopment and Secretary of the IDEA Foundation
gso@ideainnovacion.com

Elena Belzunce
Director of development Institute for Culture and Society
ebelzunce@unav.es

Maite Pérez Araluce
PhD Student
Aging with meaning
mperezara@unav.es
CONTRIBUTORS
DE research

Dolores López
School Philosophy Letters

Juan José Pons
School Philosophy Letters
Rafael Escobedo
Senior Program

Cristina Alfaro Díaz
School Nursing

Nuria Esandi
School Nursing

Amaya Villanueva
School Nursing

Inmaculada Baviera
School Law

Inés Sánchez-Ventura
School Law

Alberto Muñoz
School Law

Jorge Pla
Clínica Universidad de Navarra

Ana Sánchez-Ostiz
School of Architecture

Begoña Urien
School Education Psychology

Carmen Erviti
ISSA

Angeles Henríquez-Azcona
Clínica Universidad de Navarra

Elisa Polo
Clínica Universidad de Navarra
Nuria Garro
School Education Psychology

Raquel Cascales
Institute for Culture and Society

Javier Antón
School of Architecture

María Paz Morer
TECNUN

Sergio Clavero
School Philosophy Letters
Victoria Rodríguez Chacón
School Economics and Business Sciences
Genoveva Montoya
University of Navarra Clinic
thesis
ACTIVITIES
2025-2026
2024-2025
2023-2024
NEWS
09|12|2025
An Alexa culturally adapted to promote the integration of older migrants in Navarre
Students from Degree PPE Degree at the School Philosophy Letters have offered a proposal the care of elderly migrants for
Read more
26|09|2025
Meaningful personal relationships: a vaccine against individualism and loneliness in the elderly
The 7th lecture of the Chair IDEA on New Longevities dealt with individualism as a new challenge of demographic aging.
Read more
08|05|2025
The human functionality revolution: a new paradigm for health and disability.
The VI lecture of the Chair IDEA of New Longevities of the University of Navarra has addressed the concept of "functionality" as a concept that can be used as a basis for the development of the new Longevities.
Read more
CONTACT
The Chair IDEA, framed in the Strategy 2025 of the University of Navarra, counts with the partnership of the professors involved in the strategic line "work,care and development".
Institute for Culture and Society
Campus s/n
31009 Pamplona, Spain
+34 948 425600 (Ext: 805615)
ics@unav.es