International Observatory for University Reputation and Governance
A reputation intelligence platform designed to help universities understand stakeholder perceptions, compare themselves with peer institutions and make better governance decisions.
Measuring perceptions to govern better
The Observatory helps universities understand how they are perceived by their stakeholders and transform this evidence into stronger governance decisions.
A tool for senior university leadership
It is not a ranking or a one-off survey. It is a reputation intelligence platform that combines measurement, benchmarking and recommendations for leadership teams.
Methodological rigour, executive value
The model integrates rational and emotional dimensions of reputation and captures the views of students, alumni, academic staff and employers to provide a multi-stakeholder and actionable reading.
THE PROJECT
A new standard for understanding university reputation
The Observatory was created to complement conventional metrics with a more complete reading of reputation: one that brings together teaching and research quality, employability, trust, satisfaction, belonging and relationships with the institution’s key audiences.
Reputation index based on three constructs: rational, emotional and qualitative.
Structured listening among students, alumni, academic staff and employers.
Benchmarking with peer universities.
Executive report with conclusions and recommendations.
Longitudinal monitoring to measure institutional evolution.
A specific approach to university governance and reputation.
HOW IT WORKS
A simple process for the university, a strategic outcome for its leadership
The university activates the questionnaires
It sends the four questionnaires to students, alumni, academic staff and employers.
The Observatory processes the information
It integrates the data and calculates the reputation index based on its own scientific methodology.
Benchmarking is generated
The results are interpreted against peer universities and comparable trends.
The leadership team receives an executive report
Findings, conclusions and recommendations to guide institutional decision-making.
SUBSTANTIATED AND VERIFIABLE
A project born from university research
The Observatory is the result of a research project carried out in collaboration with the Institute of Data Science and Artificial Intelligence (DATAI) at the University of Navarra.
WHAT KIND OF RESULTS DO THEY RECEIVE?
A clear demonstration of the value delivered by the Observatory
The final deliverable, between 70 and 80 pages, combines analytical depth with executive usefulness, enabling the university to move from information to action.
Benchmarking among peer universities
Participating institutions receive a comparative reading that allows them to understand their relative position and identify reputational strengths and gaps with greater precision.
Results by stakeholder and by dimension
The report provides a differentiated view of how students, alumni, academic staff and employers perceive the university, both rationally and emotionally.
Actionable conclusions for leadership
The results are not presented as a simple data report, but as a working basis with interpretative insights and recommendations aimed at decision-making.
This is how information is presented to senior university leadership
This preview shows the executive style of the report: clear, comparative and geared towards decision-making.
01
Governance dashboard
Institutional summary, university profile and key reputational insights.
02
Overall index and constructs
Visualisation of the reputation index and the balance between the rational and emotional components.
03
Benchmarking with peers
Comparison of results against reference universities or comparable cohorts.
04
Stakeholder-based reading
Differentiated analysis of students, alumni, academic staff and employers.
DATA SIMULATION
Institutional reputation results
DEMO
OVERALL INDEX
78,4
Aggregate result for institutional reputation
Rational construct 82
Relative strength in academic and institutional performance
Emotional construct 74
Room for improvement in trust, satisfaction and belonging
Benchmarking with peer universities
Your university 78.4
Peer group average 74.1
Best comparable result 82.8
Quick reading
Stakeholder perception
Students 81
Academic staff 79
Alumni 73
Employers 75
WHO IT IS FOR
Designed for universities with institutional leadership and an evidence-based culture
The Observatory is aimed at universities that wish to strengthen their reputation, better understand and listen to their stakeholders, and have reliable information for decision-making in communication, positioning and governance.
Rectors, presidents and executive leadership teams.
Vice-rectorates and senior offices for communication, reputation and marketing.
Strategy, teaching quality and planning teams.
Alumni, employability and institutional relations areas.
REQUEST FOR INFORMATION
How to apply the Observatory in your university
Should you wish to receive detailed information, learn more about the methodology or explore possible participation in the Observatory, please complete this form and we will contact you.
By completing the questionnaire, you will have access to the Observatory’s corporate brochure.