Course on Strategic Management of Universities

training program aimed at rectors, vice-rectors, deans and other managers with the goal of improving the governance knowledge of higher Education institutions.

With an academic and internship orientation, and with an interdisciplinary approach , every two years specialists from different countries share knowledge and experiences useful to face the challenges of universities.

Recent editions have addressed issues such as Personnel Management Service, sustainability, intangible management and the impact of Artificial Intelligence on governance. 

Building Universities' Reputation (BUR)

In April 2015, the University of Navarra initiated the Building Universities' Reputation (BUR) conferences in which academics and professionals reflect on university reputation strategies.

This international forum on university reputation is organized every two years with the partnership of the lecture of Rectors of Spanish Universities, Universia, the British Council, the International Rankings Observatory (IREG) and university associations such as CASE and the World 100 Reputation Network.

Five congresses of this nature have been held. The first three were held at the University of Navarra. In 2019 two new editions took place in Russia and Peru with the co-organization of the Higher School of Economics of St. Petersburg and the University of Piura, respectively.

Other activities

Expert meetings on Higher Education
professional specialization conference
training sessions for academic managers

thesis supervised

• Covid-19: Governance and Communication at the University of Navarra at the service of stakeholders, Begoña Echevarne (2023).

• University, sustainability and reputation: Sustainability as a strategic and reputational pillar in the fifth generation of universities - Case studies from the University of Manchester (UK) and HSE University (Russia), Magdalena Gaete (2023). 

• conceptual framework of reputation. Implications for university governance, Santiago Fernández-Gubieda (2023). 

Theses in progress

• Florencia Berruti, on the identity of universities and its impact on strategy.

• José David Alvarenga, on the mission statement of the university and governance models.

• Ignacio Santoni, on university marketing. 

Research projects

• crisis management in universities. Cases, best practices and crisis guide (concluded).

• University and Catholic identity, in collaboration with the Pontifical University of the Holy Cross (Italy).

• The role of universities in the public space

• Reputation and organizational listening: an operational model for assessing university reputations

For these areas of activity, the Center relies on the partnership of experts, both academic and professional. In the framework of its activities, it also promotes networking events that favor learning and the exchange of experiences among university professionals.

Advisory work is carried out with public and private institutions of higher Education , as well as with other educational and health institutions.

The Center collaborates with national and international entities that seek the development of the university sector. In recent years, it has launched projects with several institutions, among which are:

The following institutions collaborate with the Center:

• World 100 Reputation Network

• Council for Advancement and Support of Education (CASE)

• CRUE, lecture of Rectors of Spanish Universities

• European Foundation Society and Education

• Corporate Excellence - Centre for Reputation Leadership

• IREG Observatory on Academic Ranking and Excellence

• International Federation of Catholic Universities (FIUC)