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University Reputation Leadership Programme

CAMPUS MADRID
FROM JUNE 3 TO JUNE 5, 2026

Ten years cultivating reputation

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Universities are in a process of accelerated innovation. They operate in a global scenario, with political, cultural and geographical changes. In recent years, debates about public funding and digital transformation have become more pronounced, questioning the validity of the traditional "rules of the game". 

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The emergence of these factors directly influences the governance of universities. Managing higher Education institutions has become a complex and demanding task that requires specific and continuoustraining . In an increasingly competitive environment, universities need to design strategies to become highly differentiated and relevant centers that continue to make a valuable contribution to society. They must be recognized and esteemed in order to attract the best students, professors and researchers; and they must gain the support of funding, political and social institutions. These facts make reputation an essential intangible asset for university governance.

The University of Navarra's Center for University Governance and Reputation began in 2015 with the aim of promoting training and research on the governance and management of intangibles in higher Education institutions. Since then, numerous activities have been held with the participation of several hundred rectors, vice-rectors, deans and academic managers from universities around the world.

The Center for University Governance and Reputation promotes interdisciplinary programs of study on university governance, communication and management , and analyzes the most developed university systems from an international perspective.

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The Center acts with three basic convictions:

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The importance of the University as an engine of scientific, cultural and social transformation.

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The need to innovate in academia to meet new challenges

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The desirability of strengthening the partnership between companies and universities

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The Center for University Governance and Reputation promotes training and research activities on university governance, strategic management, corporate reputation and intangible management in higher Education institutions.

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The Center promotes academic and professional reflection on the governance and reputation of higher Education institutions, with three types of activities:

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#01 training

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#02 research and Publications

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#03 Advice

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Aplicaciones anidadas

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research resources

Follow the latest news from the Center for University Governance and Reputation, and its research resources research university reputation: chapters, articles, conferences, and much more.

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professional update

Update your professional knowledge with the collection of books and case studies from the Center for Government and University Reputation at the University of Navarra.

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Ready for the crisis?

Discover the materials and resources that will help you properly manage a reputational crisis at your institution. Access the digital, open archive of our university crisis cases.

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