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deadline ordinary: February 01, 2023 - March 31, 2023
deadline extraordinary: April 01, 2023 - May 31, 2023


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objectives first tex

The PRIMED℠ course is a five-day five-day immersion experience in the Education of the character. We invite management teams to spend a few days together, in a climate of trust, reflecting and dialoguing about what can make their schools places where the development of character is promoted in a strategic and intentional way.

It has three main objectives:

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primed goal 1

Knowing the fundamentals of an effective Education character

We will use the model PRIMED, developed by Professor Marvin W Berkowtiz, as guide to introduce attendees to the right perspective on how to approach the transformation of the center educational. The people who will lead this change need to know the principles that underpin the practices they will then implement.

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primed goal 2

Strengthen team relationships in an experiential learning format.

Implementing a change of this magnitude, which directly affects the culture of the school, requires a united team eager to tackle this ambitious challenge. During the course, attendees will have the opportunity to bond with other members of their team, share many hours of conversation and have a good time together.










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primed goal 3

Make a plan of action for the next academic year

With the knowledge gained at PRIMED, attendees are invited to develop an action plan for the next course. Any transformation of this style requires several years of work. The plan developed as a result of these days can serve to break ground and introduce the perspective of Education of character into the center educational. They will be mentored by the course facilitators.

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The first week of July 2023. We start with a reception and welcome dinner on Sunday, July 2nd at 19h and end on July 7th after the graduation dinner, which will start at 20:00.

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At Campus of Pamplona of the University of Navarra. The central activity of PRIMED will take place in the workshops of the School of Architecture, although other spaces of the campus will also be used.

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This is a course for educational community management teams. It is recommended that the director or director of the center educational attends with his or her management team. However, it is also possible for school leadership teams to attend, even if they do not have their leader's attendance .



ONE WEEK. The course takes place in an intensive week with five highly interactive workshops of eight hours each, from Monday to Friday.

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assessment primed-red


To successfully complete fill in you must have attended all five workshops in person.

primed-red certification


Those who complete the course will receive a Certification from the School of Education and Psychology of the University of Navarra and the Center for Character and Citizenship of the University of Missouri-St. Louis of 4 ECTS credit.

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PRIMED contenuidi red

The PRIMED course for character Education has been developed by Marvin Berkowitz at the Center for Character and Citizenship and is taught annually at the University of Missouri-St. Louis. He also teaches it in other countries such as Colombia, Singapore and Taiwan, among others. This edition of PRIMED will be held at Spanish, at position by Professor Juan P. Dabdoub, at Campus of Pamplona, University of Navarra.

PRIMED is the acronym for six fundamental design principles that integrate effective practices and strategies for transforming educational institutions into communities that cultivate moral and civic virtues in strategic and intentional ways.

Prioritization: Visible and concrete prioritisation of Education character in all areas of the school. School leaders should direct their efforts and resources in this direction in a holistic way.

Relationships: promote caring relationships throughout the school community for the good of individuals and their learning, following the saying: "Children don't care how much you know, until they know how much you care".

Intrinsic Motivation: Develop intrinsic motivation to do good, as opposed to external motivations such as rewards and punishments. It is not only about doing good, but also about doing it for the right reasons.

Modelling: Everyone in school, especially adults, should strive to be models of virtue, from whom all can learn. Following Gandhi, it is about "being the change we want to see in the world".

Empowerment: Empowerment of all in the community, giving everyone the autonomy they deserve and the possibility to contribute to the common good by assuming leadership roles and responsibilities.

Developmental Pedagogy: And finally, a pedagogy of development, which integrates long-term objectives deadline related to character, such as socio-emotional skills or moral reasoning, into curriculum .

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Prioritisation video


"Schools must, first and foremost, make the decision to educate character. It must be a top priority. If Education character education is not authentically at the heart of a school's mission statement , it has little chance of being effective."

Prioritisation drop-down

Putting academics in perspective. There are two aspects to consider, both of which are seen as sacrilegious by some educators.

The first aspect concerns the real purposes of the Education. Academic learning was never the only, or even the main, goal purpose of public Education . The main goal of Education was to prepare students to be citizens in a democratic context, which includes the training of virtuous character. Certainly, literacy and cultural acquisition (along with other academic skills) are part of civic skill , but it is civic and moral socialisation that really justifies Education. Dramatic historical events in the last century have led to a loss of direction in terms of the purpose of Education. In many cases, public Education has been overly focused on the task of promote scientific technological capacity.

The second aspect regarding the prioritisation of Education of character is even more controversial. Understandably, teachers understandably lose sight of the concrete knowledge they teach. Teachers tend to overemphasise the content of Study program because much of their energy is necessarily spent on writing syllabuses about it, trying to convey it to students and assessing it. Teachers spend countless hours trying to figure out the best way to get students to understand how magnets work or what a preposition is or how to move remainders in division. Again, this task of knowledge transfer needs to be relativised. Much of the specific content taught to pupils has no intrinsic value. One could easily teach a different battle or a different artist or a different genre of poetry and it would serve the same purpose. There is no doubt that learning to read, write and do basic mathematics is a vital skill fundamental life skill. So is being culturally literate. It is not that teaching data should be stopped, but that it should be kept in proper perspective. Most of what is taught in the early childhood Education years is really about preparing students to learn and fostering their thirst for learning; it is not about what they learn specifically. Teachers such as Ron Berger (author of "An Ethics of Excellence") argue that spending long periods of time on complex projects is a much better Education than jumping from data to data, as the current custom of standardised state testing seems to demand.

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Relationships video


"Classrooms should foster relationships between all pupils; any combination is beneficial, from pupils to pupils, teachers to pupils and peers of different ages. It is equally important that teachers and the rest of staff build a similar network of relationships within the adult school community."

Relationships drop-down

Relationship building. A useful exercise is to ask teachers to identify and describe their favourite teacher. The most common characteristics they list have to do with interpersonal relationships: he took a personal interest in me; he reached out to me when I was in crisis; he took the time to get to know me as a person; he went beyond the normal confines of the school to develop a relationship staff with me; and so on. The molecules from which the substance of effective Education character is built are relationships. Educators tend to lean first towards exhortation (sermons, reading thoughtful quotes, posting inspirational posters, etc.), recognition (posting a list of students with character on the wall or naming them in assemblies or school announcements) and reward (giving students tangible rewards or privileges for good behaviour).

But what really influences the character of student is rather the attention he/she receives from others. The Education of character is fundamentally a question of promoting healthy social relationships at school: teacher-student, student-student, teacher-parent, staff supporting the teacher, staff supporting student, etc. The tutorial between peers, also between peers of different ages, meetings of school professionals, etc., are deliberate means to build this subject of relationships. Teachers need to focus on this and learn the pedagogy of relationship building, especially how they can build a strong relationship with each child, how they can design a healthy peer culture among students and how they can teach students the partner-emotional skills they need to build, maintain and repair such relationships.

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Intrinsic motivation video

intro_ Intrinsic motivation

"Help students to understand that there is an internal satisfaction staff in achieving goals and behaving correctly. If students do not internalise moral values, the ability to guide their lives according to them will be temporary".

Intrinsic motivation drop-down

Intrinsic motivation. Teachers seem to be very much in favour of giving rewards to pupils and using extrinsic motivators (including punishments) to promote for good behaviour. However, as the psychological research has taught us, this is not a very effective method of motivating pupils (or other members of the school community). Yet teachers rely on this as an important means of supposedly encouraging students' development , apparently without realising that punishment is a very ineffective (even counterproductive) means of management behaviour and rewards have some serious negative side effects. Teachers are often outraged at the mere suggestion that they stop relying on extrinsic motivators. Sometimes they are simply confused as they cannot imagine how not to do it. The reward distracts pupils from the real message, namely that what they have just done is good and that they should do even more of it in the future. It also teaches learners to go where the rewards are, and this is easily generalised in the form of inappropriate or even immoral or illegal behaviours that have a benefit staff.

Rather, teachers need to learn to promote intrinsic motivation in pupils by simply praising them quietly and privately (with a clear explanation of what was desirable in their behaviour), modelling the behaviour they want in pupils, and discussing and studying values, virtues and desirable behaviour (both in the academic curriculum and in the general life of the school). In this way, students will truly internalise the values and apply them fully in their lives.

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modling video


"Since teachers and the rest of staff must build strong relationships with their students, educators can then use their role model status not only to talk about character, but also to show it. To paraphrase Gandhi, all adults in the children's environment should embody the character they want to see in them".

Modelling drop-down

Model good behaviour. It is hypocritical to ask students to have good character but not hold yourself to the same standard. Every educator should ask themselves this question: "How dare you ask a child to be manager, respectful, thoughtful or honest if you can't act that way yourself?" It is a sobering challenge for everyone. It is known that a powerful way to influence a student's character is to build on the positive relationship we have built and model good character. Gandhi proposes to everyone to be the change they want to see in the world; you need to aspire to have the character you hope to see in your students.

And here too, there is no choice not to do so. It is not a choice staff to be a model to follow. Every teacher is a model of conduct, whether he or she intends to be or wants to be or not. And every teacher influences the character of students through his or her own character every day. As Tom Lickona has said, "The most powerful tool you have to impact a student's character is your own character". This is clear to parents and they care about what subject person their child's teacher is. This is much less clear to teachers, who are intimidated and cowed by the prospect of having their character judged and therefore often dismiss the power of their character in the development of students.

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Empowerment video


"Instead of educators solving problems, learners should be empowered to make decisions on their own train . Give them authentic problems to solve in teams financial aid to foster real-world decision-making skills. Students do not become participatory democratic citizens simply by learning theory. They need to experience the power of their own voices to advocate for the common good."

Empowerment drop-down

train to students. Schools have traditionally been decidedly hierarchical and authoritarian institutions. And students are at the bottom of the food chain. It is not that educators are predators, but that the whole system disempowers students, albeit with benevolent but misguided intentions. Unfortunately, this paternalistic/maternalistic system does not prepare students for life, either in general or as members of a decmocratic society. Teachers simply do not know how to train students. They make all the decisions, solve all the problems, make all the plans and, in general, rule by decree. They are the czars and czarinas of their classrooms.

Exemplary educators, however, have discovered the pedagogy of empowerment. They pass on problems, plans and (appropriate) decisions to the learners for them to solve. They use pedagogical methods such as cooperative learning and class-meetings. And they authentically value the minds and voices of students. These teachers humbly realise that pupils often think more than they appear to, even those in kindergarten. They recognise that students are a valuable resource for building effective schools and classrooms. But most importantly, they respect pupils and understand that this respect and the pedagogy of training will promote more learning, more love of learning and stronger character in their pupils. Teachers need to truly value students and empower them in appropriate ways.

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Developmental Pedagogy video

intro_ Developmental Pedagogy

"Schools intentionally encourage the development character and social-emotional skill of pupils and use methods that have a purpose of development.


Developmental Pedagogy and deployable

After classifying all evidence-based strategies for promote the development of character and partner-emotional competencies into the five PRIME principles, six strategies remained to be included. These have been grouped under the rubric of Pedagogy of development, because they all seem to focus on the direct promotion of development. Hence, this revision has generated a sixth principle for the model PRIME and converted it into PRIMED. In turn, the six strategies have been grouped into three sub-categories:

teaching character; Expectations for growth; internship. teaching character. There are three strategies aligned with the teaching of character and the development partner -emotional.

  • The teaching direct and character-driven.

  • In parallel, the direct teaching of the partner-emotional competences.

  • The provision of opportunities for students to practice and master these competences, often through role-play.

Expectations for growth/development. Two strategies were identified that aim to promote development or overall growth.

  • Setting high expectations.

  • Ask students to compare the idea of a desired future state with the obstacles they foresee that might impede their progress towards that state and to construct scenarios of how they might overcome each obstacle.

internship. Put on internship the desired competences and strengths, e.g. by taking on roles.



9 monthly workshops for school leaders

Leaders may be accompanied by up to two other people from their center.


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  vLACE: 3300 euros

  PRIMED: 1250 euros

application from Admissions Office tit

Application for Admission

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form vLACE




For further information, please contact Aitor R. Salaverría at contact . "caracter@unav.es".

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Discount options applicable to enrollment:

  Alumni: 12%.

  large family general: 8%.

  large family special:16

italics footnotes

Discounts are not cumulative.

Certificates for FUNDAE are provided.