Classes will take place between October and July in executive format: two sessions per week, each lasting five hours, at schedule on Friday afternoons and Saturday mornings.
The Master's Degree in design and management of Hospitality Services has official character and has 60 ECTS credit. The academic and training program consists of four main modules :
MODULE I
design of Hospitality Services
18 ECTS credit (30%)
• Hospitality Services (9 ECTS credit )
• Introduction to hospitality services
• The concept of service
• He model of care
• Service Management and interactions within services
• Anthropology, ethics and aesthetics of care
• framework Legal theorist of hospitality services
• Legislation and rules and regulations in the hospitality sector
• Psychological needs and well-being of the Username and the employee
• Emotion in care: empathy, acceptance and presence
• Safety, care and adaptation to different profiles
• Listening and validation skills
• Loneliness, integration and autonomy
• design of Services Applied to Hospitality (9 ECTS credit )
• Double diamond methodology and process work .
• research /Inspiration: research desktop
• Background. Case Studies. Trends.
• Interactive Approach: Stakeholders Map, Ecosystem Maps
• research
• Definition
• Ideation
• development
MODULE II
management of Hospitality Services
27 ECTS credit (45%)
- General Processes Applied to Hospitality (18 ECTS credit)
- Conceptual framework and Leadership
- Self-leadership and Exhaustion
- Negotiation and Change management
- Motivation and work
- purpose and Corporate Values
- Strategic HR Management
- staff selection and training Continua
- Performance assessment , Compensation and Exit Strategies
- hospitality operationsmanagement
- process management , lean and continuous improvement
- core topic processes in hospitality
- Integrated hospitality management system: quality, prevention and the environment
- Information technology in hospitality
- project management
- accounting and financial management
Corporate communications
- Corporate communications
- core topic concepts: stakeholders, identity, image, culture and corporate reputation.
- Corporate communication strategies for hospitality
- Communication channels: the POEM and POSE models
- Specific channels for hospitality services
- Content creation: types of content and creation of effective messages
- Sustainability and corporate communication
Marketing
- Characteristics of hospitality marketing
- Hospitality market segmentation
- Brand positioning
- Digital marketing strategies
- Hospitality Specific Processes (9 ECTS credit)
- Infrastructure and sustainability
- accommodation and space management
- Cooking, cleaning, storage and preservation processes
- Supplier selection and purchasing
- Maintenance of facilities
- Nutrition, Food and Gastronomy
- Food Safety
- Healthy and sustainable eating patterns - diet guide
- Food labeling
MODULE III
training Specialized
6 ECTS credit (10%)
- Revenue management and specific legislation
- Customer service and operations
- Event organization
- Specific context of average and long stay
- Customization and long term
- Specific operations for long stays
- Policies and management of prolonged cohabitation
- Strategic alliances
MODULE IV
work End of Master's Degree
6 ECTS credit (15%)
- Design a hospitality service and plan all the necessary resources to manage it in an efficient and sustainable way.