We will address the leading role of psychology in the age of artificial intelligence, exploring how this discipline lead the integration and manager use manager new technologies in fields as diverse as academia, the professional world, and business. At the same time, we will raise fundamental questions about the place of humans in an increasingly technological environment and the risks of losing staff algorithmic systems predict and shape decisions and behaviors. 

We will address the delicate balance between excessive dependence on technologies such as AI and how this can affect critical thinking skills and professional autonomy, as well as the effects that artificial intelligence can have on our interpersonal relationships and development , especially when social interaction is mediated by artificial interfaces or massive digital stimuli. 

We will also analyze the importance of psychology, in the service of public health, identifying and preventing psychological manipulation, the exploitation of cognitive biases, and the spread of misinformation derived from the use of artificial intelligence, emphasizing the urgency for psychology professionals to develop solid digital skills and lead the creation of robust ethical and regulatory frameworks. 

Our goal to contribute to discussion how psychology can balance technological efficiency with professional ethics and the preservation of human autonomy, so that digital progress reinforces—rather than supplants—fundamental human capabilities, ensuring that technology is always at the service of people's well-being and development in a world undergoing constant and rapid transformation.

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The transfer of knowledge business a strategic axis for converting scientific advances into applied solutions with social and economic impact. This plenary session presents specific experiences of knowledge transfer knowledge the field of applied psychology, with a special focus on development , innovation in education the creation of entrepreneurial initiatives based on artificial intelligence.

Firstly, the development eEarlyCare is presented, a web application for early intervention aimed at the automated recording and correction of the Functional Skills Screening Scale for children aged 0 to 6, as well as the implementation of personalized therapeutic intervention programs. The prototype was developed in three phases within the Proof of Concept calls (VI, VII, and VIII) of the TCUE Plan of the University of Burgos and the board Castilla y León. The project ERDF funding and was recognized with thebusiness award (Accésit non-profit entities). The application has been implemented in reference letter centers reference letter APACE Burgos, ASPACE Salamanca, and association (Peru), demonstrating its potential for transfer to clinical and educational contexts, thanks to a close partnership between psychology and computer engineering.

Secondly, the evolution from prototype to the creation of the university spin-off ARTIFICIALIDHE S.L. is described, which arose from the project Artificial Intelligence Solutions in Health and Education (DAISHE) project , winner of second award the 2020 Campus Initiative competition. The requirements, opportunities, and challenges associated with the creation of a university spin-off focused on development personalized digital solutions based on artificial intelligence applied to cognitive psychology and computational sciences are analyzed.

Finally, it addresses the training researcher staff in knowledge transfer skills, promoted by GIR DATAHES and UIC No. 348 of board y León board , through actions focused on the development market-oriented prototypes, intellectual property protection, and participation in collaborative projects with companies. This experience highlights the importance of integrating entrepreneurial culture into training in order to meet the challenges of innovation in psychology and applied technologies.

Imparables, Center for Neurorehabilitation and Autonomy, was born from the convergence of necessity and opportunity. The necessity is staff the opportunity appears in parallel in the form of loans, promotion of innovation, transfer of research, etc.

It was clear that there was something to transfer; without knowing it, we had been creating the opportunity through our work the university. Dr. Pila programs of study on impulsive and compulsive behaviors, her instructions new methods of detection and diagnosis were a starting point. Dr. programs of study on the clinical applications of transcranial electrical stimulation were another foundation on which the project was based.

We have a large group professionals from different areas, ranging from neuropsychology and speech therapy to physical therapy and occupational therapy, who are eager to innovate by improving their own processes. We strive to combine traditional therapy and technology to achieve our care objectives, combining equine simulators, controlled pedals, active suspension, virtual reality, and transcranial electrical stimulation with the knowledge clinical expertise of our professionals. To development knowledge technology development we have collaborated on research projects research at the University of Almería, and we have obtained transfer grants that have allowed us to generate thesis related to electrical stimulation, the modulation of impulsive behavior, and chronic neuropathic pain, thus participating in the generation of knowledge in international scientific journals.

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