![issue of brands used by Spaniards to stay informed is reduced.](https://www.unav.edu/documents/100667791/100667808/numero-marcas-23.jpg/7d88f30a-8a7e-1c49-4bed-54cbbc227bd9?version=1.0&t=1716460470133)
The per diem expenses informative , increasingly concentrated in more media: 55% of Spaniards use five or more informative brands, 26 percentage points less than in 2016. The analysis of the data of ...
The per diem expenses informative , increasingly concentrated in more media: 55% of Spaniards use five or more informative brands, 26 percentage points less than in 2016. The analysis of the data of ...
Antena 3 repeats as the offline brand with the highest weekly reach (41%) and the highest loyalty (31%) and RTVE is the one with the highest growth compared to last year (26% and 18%, respectively). It is conso ...
Regional and local newspapers are the most credible media: 54% of respondents trust them. Trust in RTVE increases five percentage points (53%), especially ...
El País, despite remaining at the top of the digital media audience in Spain with 15%, continues to fall 3 percentage points from the previous year, and led the declines in the share of digital media in Spain.