Interest in the news
DIGITAL NEWS REPORT 2025
Journalism and democracy: trust, community and innovative narratives
Overview
This year's report on news consumption in Spain delves into the democratic role of the media in an era of disinformation and fragmented consumption. It also analyzes the information consumption habits of citizens and the Degree of credibility of the different communication channels, as well as the trend towards information evasion. Finally, the irruption of Artificial Intelligence and social networks in the multiscreen, personalized and polarized information consumption is included.
In a scenario of weakening of the media by politicians, the democratic function of the media in the consumption of information by citizens is evident.
Social networks, democratic responsibility, payment for news, sources, disinformation, Artificial Intelligence, the value of local or regional information... These are some of the topics analyzed in the Digital News Report Spain 2025.
Artificial intelligence
Audience loyalty increases, but the issue of brands used for information decreases 
SOURCES | AURKEN SIERRA
44% of Spaniards are comfortable with news personalized by algorithms and tailored to their preferences
PERSONALIZATION : MARÍA FERNANDA NOVOA-JASO
Interest in current affairs and politics, the main drivers of minority pay-for-news
PAYMENT | ALFONSO VARA-MIGUEL
The informative podcast is a format valued by its listeners and potentially profitable.
PÓDCAST : RONCESVALLES LABIANO
The notification system sample limited penetration: 30% of Spaniards do not use them and only 15% receive them occasionally.
ITINERARIES | MARIA FERNANDA NOVOA-JASO
Use of smartphones and computers increases among those most interested in the news
DEVICES | AURKEN SIERRA
Ideology and age: keys to acceptance of content moderation
SOCIAL NETWORKS : AURKEN SIERRA
Information evasion persists, marked by ideology and interest in current affairs
INFORMATION EVASION | AURKEN SIERRA
Half of Spaniards (50%) prefer to read the news, ahead of audiovisual (23%) and audio (12%) formats.
FORMATS | MARIA FERNANDA NOVOA-JASO
Informational participation becomes more private and passive and less deliberative
PARTICIPATION | ALFONSO VARA-MIGUEL
Loss of confidence in news finds no ground in Spain
TRUST | ALFONSO VARA-MIGUEL
Social networks continue to gain popularity among young and educated people
SOURCES | AURKEN SIERRA
Algorithms, the main entrance to information
ITINERARIES, AGGREGATORS | ALFONSO VARA-MIGUEL
Regional or local newspapers continue to lead in news credibility
BRANDS, TRUST | ALFONSO VARA-MIGUEL
The media is the main resource for citizens to verify questionable information
DISINFORMATION, MEDIA LITERACY | RONCESVALLES LABIANO
EXECUTIVE report | Journalism and Democracy: Trust, Community and Innovative Narratives
ALFONSO VARA-MIGUEL
About the report
A comprehensive analysis of the trends, challenges and risks of journalism in Spain and how the consumption of information is evolving.
Digital News Report Spain is an annual report prepared by the School of Communication of the University of Navarra in partnership with the Reuters Institute of the University of Oxford.
The authors of report are Ph.D. researchers from DIGITAL UNAV - Center for Internet Studies and Digital Life of the School of Communication of the University of Navarra, sponsor and partner academic of the project Digital News Report since the 2014 edition.
All data, unless otherwise specified, are from a YouGov online survey sample 2014 adults in Spain and work conducted in late January 2025 for the Reuters Institute Digital News Report. Reuters Institute Digital News Reportan international study covering 48 markets, led by the Reuters Institute for the Study of Journalism at the University of Oxford, and supported by sponsors and academic partners around the world. Researchers at the University of Navarra are responsible for the analysis and interpretation of the data in this Digital News Report Spain.
AT PARTNERSHIP WITH THE REUTERS INSTITUTE FOR THE STUDY OF JOURNALISM AT OXFORD UNIVERSITY
FINANCED BY
This publication is part of project of research and development+i Medios nativos digitales en España: tipologías, audiencias, construcción de la confianza y claves para la sostenibilidad periodística - DIGINATIVEMEDIA - reference letter PID2021-122534OB-C22, financed by Ministerio de Ciencia e Innovación/Agencia Estatal de research /10.13039/501100011033/ and Fondo Europeo de development Regional "Una manera de hacer Europa".
It also belongs to the project Iberifier Plus - Iberian Digital average Observatory, which has received funding from the European Commission under the call DIGITAL-2023-DEPLOY-04, European Digital average Observatory (EDMO) - National and Muntinational Hubs, with the reference letter IBERIFIER PLUS -101158511.
HOW TO CITE THIS REPORT
Sierra, Aurken, Labiano, Roncesvalles, Novoa-Jaso, María Fernanda and Vara-Miguel, Alfonso (2025): Digital News Report Spain 2025. Journalism and democracy: trust, community and innovative narratives. Pamplona: Publishing Services of the University of Navarra. DOI: http://doi.org/10.15581/019.2025