Artificial intelligence
DIGITAL NEWS REPORT 2024
Journalistic quality and plurality: keys to news trust in the age of Artificial Intelligence (AI)
Overview
This year's report on news consumption in Spain delves into the perception that Spaniards have of the use of artificial intelligence in journalism. It also analyzes which are the most demanded informative functions by the citizens and their Degree of satisfaction with the thematic offer of the media. Finally, it asks what criteria audiences have in mind when assessing the credibility of the news and studies for the first time the Degree trustworthiness of the main social networks as news channels.
In these uncertain times, data shows the need for quality, independent and pluralistic journalism, capable of overcoming distrust and disinterest in the news and combating hoaxes. The overabundance of content, the absence of verification mechanisms, anonymity and the rapid viralization of messages - genuine or false - have consequences not only for news companies, but also for society as a whole.
Artificial intelligence, trust, information evasion, payment for news, sources, formats... These are some of the topics analyzed in the Digital News Report Spain 2024.
Listen to the series of 7 podcasts in which researchers Alfonso Vara, María Fernanda Novoa and Aurken Sierra comment on some of the most relevant data of this edition, which they have elaborated together with Roncesvalles Labiano.
Spain continues to be one of the countries with the highest podcast consumption (44%). 
PÓDCAST : RONCESVALLES LABIANO
Television maintains its news leadership (56%) and social networks lose ground (48%).
SOURCES | AURKEN SIERRA
Payment for digital news remains at 12%, thanks to subscriptions
PAYMENT | ALFONSO VARA-MIGUEL
Growing information disconnection: 37% avoid news, eight points more than in 2023
INFORMATION EVASION | AURKEN SIERRA
Google Search (55%) and WhatsApp (53%) are the most trusted networks.
TRUST, SOCIAL NETWORKS | ALFONSO VARA-MIGUEL
WhatsApp displaces Facebook as the leading social networking site in Spain network
SOCIAL NETWORKS : AURKEN SIERRA
Great interest of Spaniards in artificial intelligence (AI)
ARTIFICIAL INTELLIGENCE : MARÍA FERNANDA NOVOA-JASO
Falling interest in news slows after six-year decline
INTEREST IN THE NEWS | RONCESVALLES LABIANO, ALFONSO VARA-MIGUEL
Trust in the news does not improve: 39% do not trust the news compared to 33% who do trust it
TRUST | ALFONSO VARA-MIGUEL
Political hoaxes lead disinformation in Spain
TRUST, MISINFORMATION | MARÍA FERNANDA NOVOA-JASO
Televisions continue to lead in weekly offline news audiences
BRANDS | ALFONSO VARA-MIGUEL
The cell phone is consolidated as the main device for information (81%) and the popularity of speakers (23%) and smart watches (19%) is growing.
DEVICES | AURKEN SIERRA
Increasing access to digital news through algorithms (66%) to the detriment of journalistic brands (54%) or search engines (53%).
ITINERARIES : ALFONSO VARA-MIGUEL
Face-to-face conversation about news continues to be the most widespread form of social participation among Spaniards (39%).
PARTICIPATION | ALFONSO VARA-MIGUEL
report EXECUTIVE | Journalistic Quality and Plurality: Keys to News Trust in the Age of Artificial Intelligence (AI)
ALFONSO VARA-MIGUEL
About the report
A comprehensive analysis of the trends, challenges and risks of journalism in Spain and how the consumption of information is evolving.
Digital News Report Spain is an annual report prepared by the School of Communication of the University of Navarra in partnership with the Reuters Institute of the University of Oxford.
The authors of report are Ph.D. researchers from DIGITAL UNAV - Center for Internet Studies and Digital Life of the School of Communication of the University of Navarra, sponsor and partner academic of the project Digital News Report since the 2014 edition.
All data, unless otherwise specified, are from a web-based survey conducted by YouGov, with sample of 2060 adults in Spain and work in the field from late January/early February 2024, for the Reuters Institute Digital News Reportan international study covering 47 markets, led by the Reuters Institute for the Study of Journalism at the University of Oxford, and supported by sponsors and academic partners around the world. Researchers at the University of Navarra are responsible for the analysis and interpretation of the data in this report Digital News Report Spain.
PROJECT DIGINATIVEMEDIA
This report is part of the results of the project research and development +i Medios nativos digitales en España: tipologías, audiencias, construcción de la confianza y claves para la sostenibilidad periodística (DIGINATIVEMEDIA), reference letter PID2021-122534OB-C22, funded by the Ministerio de Ciencia e Innovación/ AEI/10.13039/501100011033/ and the European Regional development Fund "Una manera de hacer Europa".
AT PARTNERSHIP WITH THE REUTERS INSTITUTE FOR THE STUDY OF JOURNALISM AT OXFORD UNIVERSITY
FINANCED BY
This publication is part of project of research and development+i Medios nativos digitales en España: tipologías, audiencias, construcción de la confianza y claves para la sostenibilidad periodística - DIGINATIVEMEDIA - reference letter PID2021-122534OB-C22, financed by Ministerio de Ciencia e Innovación/Agencia Estatal de research /10.13039/501100011033/ and Fondo Europeo de development Regional "Una manera de hacer Europa".
HOW TO CITE THIS REPORT
Novoa-Jaso, María Fernanda, Sierra, Aurken, Labiano, Roncesvalles and Vara-Miguel, Alfonso (2024): Digital News Report Spain 2024. Calidad periodística y pluralidad: claves para la confianza informativa en la era de la inteligencia artificial (AI). Pamplona: Publications Service of the University of Navarra. DOI: https://doi.org/10.15581/019.2024