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For the first time in four years, Spaniards' interest in the news is on the rise

El 54% de los encuestados declara un elevado interés en las noticias, tres puntos porcentuales más que en 2025

  • The increase is particularly noticeable among those over 65 and the group to 44-year-old group (+7 percentage points), but also among those under 35 (+4 percentage points), who are typically less interested

Interest in the news—which today stands thirty points below the figure from ten years ago, if we consider those who are completely or very interested—remains a cause for concern. However, the data offer cause for hope. This survey sample slight uptick in high interest in the news in Spain: from 51% in 2025 to 54% of people who are completely or very interested in 2026. This is the highest figure in the last four years.

Growth is evident across nearly all demographic groups, but the case of those under 35 is particularly noteworthy: in recent years, the percentage of people in this group who were either “very interested” or “interested” had hovered around 38–39%, but this year it has risen to 43%. At the same time, the percentage of those group this group who are slightly or not at all interested has dropped to 16%, the lowest level in five years. The percentage of those over 35 who are very interested (57%) is in line with the average recent years.

If we look at more specific age groups, growth is B those over 65 (+7 points compared to the previous year) and in the group (+7 pp). But the best news comes from the lower end of the age spectrum. Young people aged 18–24, although they remain the segment least interested in the news (only 33% are totally or very interested), show a 5-point increase in interest compared to 2025 (28%) and have returned to the level they had shown in recent years. In addition, the percentage of young people with little or no interest has dropped from 29% to 21% over the past year.

The 25–34 and 55–64 age groups are also growing (+3 pp in both cases). In contrast, the only decline is in the 45–54 age group (-4 pp), which breaks the overall upward trend.

Based on this data, the profile citizen most interested in the news continues to be a man over 65 years of age, with Education and a high income. There are no differences when it comes to political orientation: citizens on the left, in the center, and on the right all show an interest of around 60%, although citizens who do not identify with any of these political profiles show a significantly lower level of interest (27%).

The slight uptick in interest in news in Spain has widened the gap—to 8 points—compared to the average interest level across the 48 countries surveyed, which has been stagnant at 46% of internet users who are completely or very interested since 2023. The percentages of those somewhat interested (39%) and those not very interested or not interested at all (15%) have also remained unchanged globally over the past four years. Based on these data, Spain ranks as the seventh most news-interested country, behind Nigeria, Kenya, Finland, South Africa, India, and Austria. Last year, it ranked 16th.

On the other hand, as noted in previous surveys, the groups that follow current events most closely are also the ones most interested in politics: among men, for example, 60% say they are very or somewhat interested in the news and 40% in politics, compared with 48% and 26% of women. Looking at age: only 33% of young people aged 18 to 24 follow the news with interest, and 28% follow politics, while among those over 65, the figures soar to 69% and 48%, respectively. This pattern is repeated across all age groups. However, interest in politics is always lower than interest in the news, indicating that, although there is a direct relationship, the two are not equivalent.

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