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Digital News Report 2024

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Journalistic quality and plurality: keys to news trust in the age of Artificial Intelligence (AI)

The Digital News Report Spain 2024 delves into the perception that Spaniards have of the use of artificial intelligence in journalism. It also analyzes which are the most demanded informative functions by citizens and their Degree satisfaction with the thematic offer of the media. Finally, it asks what criteria audiences have in mind when assessing the credibility of the news and studies for the first time the Degree of trust they have in the main social networks as news channels. 

In these uncertain times, data shows the need for quality, independent and pluralistic journalism, capable of overcoming distrust and disinterest in the news and combating hoaxes. The overabundance of content, the absence of verification mechanisms, anonymity and the rapid viralization of messages - genuine or false - have consequences not only for news companies, but also for society as a whole.

Artificial intelligence, trust, information evasion, payment for news, sources, formats... These are some of the topics analyzed in the Digital News Report Spain 2024. 

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Podcast
Listen to the series of 7 podcasts in which researchers Alfonso Vara, María Fernanda Novoa and Aurken Sierra comment on some of the most relevant data of this edition, which they have elaborated together with Roncesvalles Labiano.

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Spain continues to be one of the countries with the highest podcast consumption (44%). 
PÓDCAST : RONCESVALLES LABIANO

Television maintains its news leadership (56%) and social networks lose ground (48%). 
SOURCES | AURKEN SIERRA

Payment for digital news remains at 12%, thanks to subscriptions  
PAYMENT | ALFONSO VARA-MIGUEL

Growing information disconnection: 37% avoid news, eight points more than in 2023 
INFORMATION EVASION | AURKEN SIERRA

Google Search (55%) and WhatsApp (53%) are the most trusted networks. 
TRUST, SOCIAL NETWORKS | ALFONSO VARA-MIGUEL

WhatsApp displaces Facebook as the leading information social network in Spain 
SOCIAL NETWORKS : AURKEN SIERRA

Great interest of Spaniards in artificial intelligence (AI) 
ARTIFICIAL INTELLIGENCE : MARÍA FERNANDA NOVOA-JASO

Falling interest in news slows after six-year decline 
INTEREST IN THE NEWS | RONCESVALLES LABIANO, ALFONSO VARA-MIGUEL

Trust in the news does not improve: 39% do not trust the news compared to 33% who do trust it 
TRUST | ALFONSO VARA-MIGUEL

Political hoaxes lead disinformation in Spain 
TRUST, MISINFORMATION | MARÍA FERNANDA NOVOA-JASO

Televisions continue to lead in weekly offline news audiences 
BRANDS | ALFONSO VARA-MIGUEL

The cell phone is consolidated as the main device for information (81%) and the popularity of speakers (23%) and smart watches (19%) is growing. 
DEVICES | AURKEN SIERRA

Increasing access to digital news through algorithms (66%) to the detriment of journalistic brands (54%) or search engines (53%). 
ITINERARIES : ALFONSO VARA-MIGUEL

Face-to-face conversation about news continues to be the most widespread form of social participation among Spaniards (39%). 
PARTICIPATION | ALFONSO VARA-MIGUEL

report EXECUTIVE | Journalistic Quality and Plurality: Keys to News Trust in the Age of Artificial Intelligence (AI) 
ALFONSO VARA-MIGUEL