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Infodemia and covid: great social concern about politically motivated hoaxes
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Despite weak trust in news, newspaper and local brands retain credibility
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Nearly half of 18-24 year olds disapprove of how the media portrays people their own age
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Television and social networks consolidate their dominance amid sharp declines in print and radio media
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Journalistic media and their websites, referents of local and regional news, but search engines dominate the information service.
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The collapse of print newspapers and resistance to payment hinder the success of digital subscriptions
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El País leads digital media readership followed by 20minutos and ElDiario.es
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78% of Internet users use mobile to consult the news and it is the main device for two out of three.
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Podcast consumption in Spain remains stable
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63% watch news videos, twice as many on external platforms (52%) than on media websites and apps (26%)
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Algorithmic access by networks, topic searches and aggregators (57%) maintains its advantage over media brands (50%).
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One in four users access news through Google Discover
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Instant messaging services consolidate for reading, viewing, finding, sharing or commenting on news
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Leaders in digital participation
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Trust in the media weakens, journalistic brands resist, local journalism emerges
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Governments, politicians and social networks, mainly responsible for the rise of hoaxes
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Less relevant journalism for a more polarized audience
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Connected Spaniards were equally informed about coronavirus and covid-19 in the media and social networks.
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Most believe media accurately report on climate change and how to address it
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Six out of ten Internet users in Spain say they are totally or very interested in local information
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Green shoots in the payment for digital news
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Podcast listening consolidates in Spain, reaching 41% of Internet users
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Four out of ten users prefer to watch news online rather than read it and 68% consume news videos
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39% of Internet users prefer television for information, while 21% choose social networks as their main source of news source
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Three out of four Internet users use smartphones to check the news and it is the main device for 58%.
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Algorithms trump media branding to reach news on the Internet
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The 4th, 6th and 8th most read media are digital natives, reaching six out of 10 users
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Facebook, WhatsApp and YouTube lead in news usage, but Twitter and Instagram are on the rise
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Spanish users share less news online weekly, but comment more on it
#According to the Digital News Report 2020, the cell phone continues its unstoppable rise as the star device for news consumption: 73% of Spaniards already use it for this purpose. Its use has grown seven points in one year, and it is already the main device for 58%. pic.twitter.com/PfySCGDBlj
- fcomunav (@fcomunav) June 16, 2020
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Faced with declining confidence, most Spanish users are wary of misinformation
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Online news audiences value immediacy but want more depth and oversight of power
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One in three people avoids getting information sometimes or often; 60% avoid it at least occasionally
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Algorithms are as influential as media branding in getting to the news on the internet
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Two out of three use smartphones to check the news and it is the main device for 51%.
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Payment for digital news stagnates at 10% of Spanish Internet users
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45% of users prioritize television for their information and 40% opt for Internet media
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Five newspapers, three digital native media and two televisions, the most visited for online information
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52% of Spanish users share news online weekly and 27% comment on them
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Facebook, WhatsApp and YouTube lead in news usage, but Instagram and FB Messenger emerge
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News videos are viewed on external platforms (58%), more than twice as much as on news sites
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39% of Internet users in Spain listen to podcasts
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Fake news worries 69% of Internet users in Spain
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Low knowledge of Spanish users of online news about the media
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Spanish Internet users' trust in the media decreases to 44%.
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Three out of ten Spaniards think about what to say about politics online to avoid problems with authorities
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53% of Spanish users share news online weekly and one out of three comment on them
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Facebook and WhatsApp continue to lead in networks but YouTube, Twitter and Instagram grow among young people
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64% of users in Spain get their information from a digital native medium
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News consumption in offline media continues to decline and matches that of the Internet as a whole
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Digital news users who pay for news in Spain increase up to 11%.
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71% of users are mainly informed in text but 6 out of 10 also watch some news video
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40% of Internet users in Spain have listened to a podcast in the last month
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Mobile information use grows (64%) and smart or connected TV (23%) overtakes tablet (22%)
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Media branding continues to dominate the diversity of digital news access routes
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Half of mobile device users use a news app on a daily basis
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15% receive information notifications on their mobile device, almost twice as many as three years ago
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More than half of Spanish Internet users (51%) trust the news
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10% of Spanish users regularly avoid the news
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More than half of the digital audience (53%) does not pay anything for information
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9% of Spanish internet users paid for digital news in 2016
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Spain's print newspaper sales decline sharpens
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28% of the digital audience uses ad blockers. advertising
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Rapid digital transition for newspapers and slower for television stations, with high fragmentation in the use of news brands.
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Social networks continue to grow as the preferred channel for information, while news media stagnate
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Cell phones and tablets (47%) overtake computers (46%) as the main device for accessing news for the first time
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Despite the rise of social networks and alerts, the media brand is still the main access route
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Video is gaining ground over text as an informative format
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Interest in political news is reduced and the attention is focused on issues that are close to home
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News is now shared via instant messaging almost as much as on social networks
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WhatsApp, YouTube and Instagram's use of information grows, while Facebook and Twitter's use declines
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Newspaper websites face growing skill from broadcasters and digital natives
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Breaking news is the best thing about the media, and the worst thing about it is the news bias
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Most users believe that Spanish media are unduly influenced by political and economic spheres
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47% of Spanish users trust the news on a regular basis
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Newspaper companies inspire more trust than journalists
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Leading digital media audiences, between transversality and political polarization
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Internet users continue to get their information mainly from television and the use of print media is holding up.
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One out of every three users in Spain mainly uses cell phones to follow the news
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Social networks are the main means of accessing news online
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Users in Spain, among the most proactive in the world when it comes to participating in the news
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Half of Internet users interact with the news on Facebook, and 26% on WhatsApp.
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Algorithms vs. publishers: Internet users' concern about news personalization
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Texts, videos and photographs, established formats for online information
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28% of Spanish Internet users use ad-blocking software advertising
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10% of Spanish internet users paid for digital news in 2015
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Pay-per-unit is the new standard for digital subscriptions in Spain
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71% of Spanish Internet users would never pay for digital news
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More than half of Spanish Internet users do not regularly buy a printed newspaper
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Nearly half of Internet users never paid for news
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Spanish Internet users, among the most interested in the world in political and economic news
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30% of the users get their information in Spanish languages other than Spanish, and 24% in English.
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Payment for digital news grows but less than free consumption of information
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Spanish Internet users who pay for digital news increase from 8% to 11%.
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17% of those who do not buy digital news will consider paying in the future
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Purchase of printed newspapers among Internet users declines six points
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Half of users access the internet more than five times a day, but only 8% consume news that often
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Nearly half of people with Internet access consume news on more than one connected device
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Television and computer for information at home; with cell phones, everywhere
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The morning is the time of highest consumption, especially if accessed from a computer.
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The importance assigned by Internet users to international news, political news in Spain and news about Economics
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Newspaper websites and apps close the gap to television in news consumption
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Texts, videos, photo galleries and minute-by-minute follow-ups, booming online information formats
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Television, newspapers and radio stations maintain more cumulative weekly audience offline than online
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Search engines, the main gateway to digital news
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Facebook is the most popular social media (52%) and WhatsApp is the fastest growing (27%).
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News users talk more about their news: all ways to participate and share it are on the rise
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Internet users look for current events and context in news, not entertainment
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Users in Spain have the least trust in news among eight European countries
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The under-35s inform themselves almost equally on social networks and television
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Networks compete with websites and media apps as a way to access the news
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Three out of ten people get their information on a cell phone or tablet more than on a computer.
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8.5% pay for online news. Among the rest, 21% are likely to do so.
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Users prefer pluralistic, neutral and unbiased media
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TV brands win offline, but newspapers dominate on the internet