*To be verified by the National Agency for Assessment of Quality and Accreditation.
Discover the subjects you will study
The Study program includes 18 credits from the subjects of Anthropology, Ethics and Cultural Keys, which comprise the Core Curriculum of the University of Navarra.
Modules of the Study program
Each subject is integrated into a subject which in turn is part of a module.
subject 1. Public Communication
- Communication Theory (6 ECTS credit)
- History of communication (6 ECTS credit)
- Psychology of communication (3 ECTS credit)
- Epistemology (3 ECTS credit)
subject 2. Organizational Communication
- Fundamentals of Corporate Communication (6 ECTS credit)
- Corporate Communication Law (6 ECTS credit)
subject 3. Dentology
- Deontology (6 ECTS credit)
subject 1. Writing and rhetoric
- Writing (6 ECTS credit)
- Specialized Writing (6 ECTS credit)
- Rhetoric and interpersonal communication (6 ECTS credit)
subject 2. Content creation and design
- Audiovisual creation (6 ECTS credit)
- Digital Narratives (3 ECTS credit)
- Creativity (3 ECTS credit)
- Visual design (3 ECTS credit)
subject 1. Environment analysis
- Fundamentals of Economic Analysis (6 ECTS credit)
- Political systems (6 ECTS credit)
- Geopolitics and globalization (3 ECTS credit)
- Contemporary social dynamics (3 ECTS credit)
- Media and public opinion (6 ECTS credit)
subject 2. CORE
- Anthropology I (3 ECTS credit)
- Anthropology II (3 ECTS credit)
- Ethics I (3 ECTS credit)
- Ethics II (3 ECTS credit)
- Cultural Keys I (3 ECTS credit)
- Cultural Keys II (3 ECTS credit)
subject 1. Strategic management
- Fundamentals of Strategy (6 ECTS credit)
- Leadership and innovation (6 ECTS credit)
- purpose, culture and governance (3 ECTS credit)
subject 2. management and administration
- Marketing (3 ECTS credit)
- Corporate Finance (3 ECTS credit)
- Team management and negotiation (3 ECTS credit)
subject 1. Fundamentals of research
- research Methodologies (6 ECTS credit)
- Probability and Statistics (6 ECTS credit)
- Big Data Fundamentals (3 ECTS credit)
subject 2. data analysis in communication
- Applied Communication Statistics (3 ECTS credit)
- Media planning (3 ECTS credit)
subject 1. Management and planning
- Communication Management (6 ECTS credit)
- Communication projects (3 ECTS credit)
- Reputation and brand (6 ECTS credit)
subject 2. Functions and applications
- Internal Communications (3 ECTS credit)
- Media Relations (3 ECTS credit)
- risk management and crisis communication (3 ECTS credit)
- Public Affairs and Lobbying (3 ECTS credit)
- Political Communication (3 ECTS credit)
subject 1. Digital competences
- Digital Content Creation (6 ECTS credit)
- Applied Artificial Intelligence (3 ECTS credit)
- Digital tools for communication management (6 ECTS credit)
subject 1. work Fin de Degree
- Final Degree work (9 ECTS credit)
subject 1. Electives (30 ECTS credit)
Degree in Corporate Communication
ANNUAL |
|
|
Anthropology |
6 |
FALL SEMESTER |
|
|
Communication theory |
6 |
|
Writing |
6 |
|
design visual |
3 |
|
Fundamentals of economic analysis |
6 |
|
Contemporary social dynamics |
3 |
|
Marketing |
3 |
SPRING SEMESTER |
|
|
History of communication |
6 |
|
Psychology of communication |
3 |
|
Rhetoric and interpersonal communication |
6 |
|
Media and public opinion |
6 |
|
Probability and statistics |
6 |
ANNUAL |
|
|
Ethics |
6 |
FALL SEMESTER |
|
|
Epistemology |
3 |
|
Fundamentals of corporate communication |
6 |
|
Specialized writing |
6 |
|
Audiovisual creation |
6 |
|
team management and negotiation |
3 |
|
Media planning |
3 |
SPRING SEMESTER |
|
|
Creativity |
3 |
|
Fundamentals of strategy |
6 |
|
Corporate Finance |
3 |
|
research methodologies |
6 |
|
Big Data Fundamentals |
3 |
|
Creation of digital content |
6 |
ANNUAL |
|
|
Cultural Keys |
6 |
FALL SEMESTER |
|
|
Corporate communication law |
6 |
|
Political systems |
6 |
|
Applied communication statistics |
3 |
|
Communication projects |
3 |
|
Media relations |
3 |
|
Digital tools for communication management |
6 |
SPRING SEMESTER |
|
|
Digital narratives |
3 |
|
speech internal |
3 |
|
Political communication |
3 |
|
Electives |
18 |
ANNUAL |
|
|
Final Project Degree |
9 |
FALL SEMESTER |
|
|
Ethics |
6 |
|
Leadership and innovation |
6 |
|
Communication Directorate |
6 |
|
Applied Artificial Intelligence |
3 |
|
Electives |
6 |
SPRING SEMESTER |
|
|
Geopolitics and globalization |
3 |
|
purpose, culture and government |
3 |
|
Reputation and brand |
6 |
|
risk management and crisis communication |
3 |
|
Public affairs and lobbying |
3 |
|
Electives |
6 |
YOU MAY BE INTERESTED IN
REGULATIONS
- Rules and regulations of permanence in the programs of study of Degree
- Rules and regulations of permanence in the programs of study of Master's Degree
- Rules and regulations of credit recognition for Degree
- Rules and regulations of credit recognition for Master's Degree
- Rules and regulations of Credit Recognition for Technician of training Profesional
- Rules and regulations University Basics
- Rules and regulations general about assessment