*To be verified by the National Agency for Assessment of Quality and Accreditation.
Discover the subjects you will study
The Study program includes 18 credits from the subjects of Anthropology, Ethics and Cultural Keys, which comprise the Core Curriculum of the University of Navarra.
Modules of the Study program
Each subject is integrated into a subject which in turn is part of a module.
subject 1. Public Communication
- Communication Theory (6 ECTS credit)
- History of communication (6 ECTS credit)
- Psychology of communication (3 ECTS credit)
- Epistemology (3 ECTS credit)
subject 2. Organizational Communication
- Fundamentals of Corporate Communication (6 ECTS credit)
- Communication Law (6 ECTS credit)
subject 3. Dentology
- Deontology (6 ECTS credit)
subject 1. Writing and rhetoric
- Fundamentals of Writing (6 ECTS credit)
- Specialized Writing (6 ECTS credit)
- Rhetoric and Interpersonal Communication (6 ECTS credit)
subject 2. Content creation and design
- Audiovisual creation and production (6 ECTS credit)
- Storytelling and audiovisual script (3 ECTS credit)
- Creativity (3 ECTS credit)
- Visual design (3 ECTS credit)
subject 1. Environment analysis
- Fundamentals of Economic Analysis (6 ECTS credit)
- Political systems (6 ECTS credit)
- Geopolitics and Globalization (3 ECTS credit)
- Analysis of the social environment (3 ECTS credit)
- Media and public opinion (6 ECTS credit)
subject 2. CORE
- Anthropology I (3 ECTS credit)
- Anthropology II (3 ECTS credit)
- Ethics I (3 ECTS credit)
- Ethics II (3 ECTS credit)
- Cultural Keys I (3 ECTS credit)
- Cultural Keys II (3 ECTS credit)
subject 1. Strategic management
- Fundamentals of Strategy (6 ECTS credit)
- Leadership and innovation (3 ECTS credit)
- purpose, culture and governance (3 ECTS credit)
subject 2. management and administration
- Marketing (3 ECTS credit)
- Finance (3 ECTS credit)
- Team management and negotiation (3 ECTS credit)
subject 1. Fundamentals of research
- research Methodologies (6 ECTS credit)
- Probability and Statistics (6 ECTS credit)
- Big Data and Machine Learning (3 ECTS credit)
subject 2. data analysis in communication
- Applied Statistics (3 ECTS credit)
- Media Planning (3 ECTS credit)
subject 1. Management and planning
- Communication Management (6 ECTS credit)
- Communication projects (3 ECTS credit)
- Reputation and brand (6 ECTS credit)
subject 2. Functions and applications
- Internal Communications (3 ECTS credit)
- Media Relations (3 ECTS credit)
- Crisis Communications and Risk management (3 ECTS credit)
- Public Affairs and Lobbying (3 ECTS credit)
- Political Communication (3 ECTS credit)
subject 1. Digital competences
- Creation and distribution of digital content (6 ECTS credit)
- Applied Artificial Intelligence (3 ECTS credit)
- Digital tools (6 ECTS credit)
- Digital design and production (3 ECTS credit)
subject 1. work Fin de Degree
- Final Degree work (9 ECTS credit)
subject 1. Electives (30 ECTS credit)
Degree in Corporate Communication
ANNUAL |
|
|
Anthropology |
6 |
FALL SEMESTER |
|
|
Communication theory |
6 |
|
Fundamentals of Writing |
6 |
|
design visual |
3 |
|
Probability and statistics |
6 |
|
Analysis of the social environment |
3 |
|
Marketing |
3 |
SPRING SEMESTER |
|
|
History of communication |
6 |
|
Psychology of communication |
3 |
|
Rhetoric and interpersonal communication |
6 |
|
Media and public opinion |
6 |
|
Fundamentals of economic analysis |
6 |
ANNUAL |
|
|
Ethics |
6 |
FALL SEMESTER |
|
|
Epistemology |
3 |
|
Fundamentals of corporate communication |
6 |
|
Specialized writing |
6 |
|
Political systems |
6 |
|
team management and negotiation |
3 |
|
Media planning |
3 |
SPRING SEMESTER |
|
|
Creativity |
3 |
|
Fundamentals of strategy |
6 |
|
Finance |
3 |
|
Storytelling and audiovisual script |
6 |
|
research methodologies |
6 |
|
Big Data and machine learning |
3 |
|
design and digital production |
3 |
ANNUAL |
|
|
Cultural Keys |
6 |
FALL SEMESTER |
|
|
Communication law |
6 |
|
Audiovisual creation and production |
6 |
|
Applied statistics |
3 |
|
Communication projects |
3 |
|
Media relations |
3 |
|
Digital tools |
6 |
SPRING SEMESTER |
|
|
Geopolitics and globalization |
3 |
|
speech internal |
3 |
|
Political communication |
3 |
|
Electives |
18 |
FALL SEMESTER |
|
|
purpose, culture and government |
3 |
|
Ethics |
6 |
|
Leadership and innovation |
3 |
|
Communication Directorate |
6 |
|
Creation and distribution of digital content |
6 |
|
Electives |
6 |
SPRING SEMESTER |
|
|
Applied Artificial Intelligence |
3 |
|
Reputation and brand |
6 |
|
Crisis communication and risk management |
3 |
|
Public affairs and lobbying |
3 |
|
Final Project Degree |
9 |
|
Electives |
6 |
YOU MAY BE INTERESTED IN
REGULATIONS
- Rules and regulations of permanence in the programs of study of Degree
- Rules and regulations of permanence in the programs of study of Master's Degree
- Rules and regulations of credit recognition for Degree
- Rules and regulations of credit recognition for Master's Degree
- Rules and regulations of Credit Recognition for Technician of training Profesional
- Rules and regulations University Basics
- Rules and regulations general about assessment