The Pharma-Biotech sector has faced major changes in recent years that are generating a change of model and the rapid transformation of the sector: the irruption of the digital world in the value chain, new ways of communication and interaction with the patient, new ways of analysing and using data, reduction of product lifecycles, etc.

All these changes mean that the sector is demanding professionals with excellent scientific and business backgrounds who have developed skills such as resilience, flexibility, adaptability, negotiation and collaboration, global vision, analysis and decision-making.

The programme uses the case method as a system of teaching, which consists of solving real problems involving thorough analysis of the facts and proposal of solutions and alternatives. To get the most out of it, student is required to prepare each case individually and then discuss it in a team before attend at discussion on class directed by the teacher. It is a process that enriches learning due to the contributions of the other class colleagues and the solution proposed by the teacher.

The profile of the students is varied, although they all share a biosanitary background: pharmacy, biotechnology, biomedical engineering, medicine, veterinary medicine, biochemistry, biology, biomedicine, chemistry, etc.

They come from both national and international universities: U. de Navarra, U. Complutense de Madrid, U. de Barcelona, U. de Alcalá de Henares, U. de Sevilla, U. Pompeu Fabra, U. CEU San Pablo, U. de Valencia, U. Politécnica de Madrid y de Valencia, U. College of London, Imperial College of London, U. Exeter, U. de Grenoble, among others.