Study program
The Master's programme in Political and Corporate Communication is designed to make communication an appropriate and indispensable instrument with which organisations from all over subject fulfil their objectives and serve society.
The profession requires the implementation not only of technical skills but also of a broad knowledge of the context of institutions and the changing environment of society and citizens as voters, clients and users. The communication professional, as the organisation's mediator with its publics, has become a person who performs fundamental tasks: interpreting the environment, analysing its trends and helping to articulate messages and actions to establish fruitful communicative relationships with governments, employees, shareholders, journalists, voters, customers, etc.
The six modules of the programme aim to offer student a broad vision of the different aspects that make up the communicative management of institutions, both in their theoretical foundations and in their practical aspects. These modules have a set content that appears on report and that we translate into different subjects in order to follow the academic and organisational criteria required by current university regulations.
Consequently, Study program is distributed in a logical sequence similar to a strategic communication plan.
Modules of the Study program
Each subject is integrated into a subject which in turn is part of a module.
The first module, Analysis of the Environment, provides the foundations for student to acquire analytical and interpretative skills, as well as criteria for selecting information on social, cultural, political and economic reality.
subject/subject 1. Society and Publics(More info)
coordinator Academic: Dr. Carlos Barrera
Content:
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Public Opinion and Media
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Psychology Applied to People Management
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Keys to Understanding Society
subject/subject 2. business, Reputation and Leadership(More information)
coordinator Academic: Dr. Mónica Recalde
Content:
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Business and Financial Operations
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Intangibles and Corporate Reputation Management
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Motivation and Leadership
subject/subject 3. Political and Legal Context(More Information)
coordinator Academic: Dr. Carlos Barrera
Content:
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Political Environment
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Legal Environment
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Lobbying and Mobilisation Campaigns
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International Environment and Public Diplomacy
subject/subject 4. Fundamentals of Institutional Communication(More information)
coordinator Academic: Dr. Mónica Recalde
Content:
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Communication Ethics
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Institutional Communication
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Rhetoric: Speeches and Debates
subject/subject 5. Social research methods(More information)
coordinator Academic: Dr. Mónica Recalde
Content:
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Quantitative Research Methods
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Qualitative Research Methods
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Media Planning
The second module, Management and Planning, deals with core topic aspects of strategic communication management, and provides knowledge on how to organise certain areas such as internal communication and how to handle crisis situations. In addition, all the aspects covered are studied and applied in terms of sectors: public and international institutions, companies, political parties, etc.
subject/subject 1. Strategies(More information)
coordinator Academic: Dr. Mónica Recalde
Content:
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Strategic Communication Management
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Communication Planning
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Fundamentals of Policy Strategies
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Media Planning
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Crisis Communication
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Internal Communication
subject/subject 2. Communication by Sectors(More Information)
coordinator Academic: Dr. Carlos Barrera
Content:
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Election Campaigns
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Local Election Campaigns
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Communication in Public Institutions
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Communication and Lobbying in the European Union
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Business and Financial Communication
The third module, Execution, offers two common ways in which messages are conveyed: informative and persuasive tools. The design of messages and actions is only useful when they are disseminated to our audiences through multiple and diverse channels.
subject/subject 1. Information Tactics(More information)
coordinator Academic: Dr. Carlos Barrera
Content:
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Spokesperson training
Media Relations
Digital Strategy
Events and Events Organisation
subject/subject 2. Persuasive Tactics(More information)
coordinator Academic: Dr. Mónica Recalde
Content:
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Marketing Fundamentals
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Creative Management of Persuasive Communication
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OnlineMarketing
The fourth module is the name of the programme that students take at the Graduate School of Political Management (GSPM) at George Washington University in the US capital for four weeks. There, they receive theoretical and practical training in subjects related to political communication and lobbying from GSPM professors and other professionals.
subject/subject: GSPM Four Week Program(More information)
coordinator Academic: Dr. Carlos Barrera
Content:
The fifth module corresponds to the Professional Internships that each student carries out, during the last three months of the programme, at Departments in communication or public affairs in companies and organisations of various kinds, political parties, communication consultancies, public institutions, etc. This is a real immersion in the professional fields for which the Master's prepares students.
subject/subject: Internships(More information)
coordinator Academic: Dr. Carlos Barrera
The Master's Thesis module appears as a transversal module. Groups of five or six students form a consultancy firm that designs a communication project for specific real clients with specific needs. In this way, students have the opportunity to integrate the knowledge they acquire throughout the Master's degree in a professional project that reproduces the usual working conditions.
subject/subject: Master's Thesis(More information)
coordinator Academic: Dra. Elena Gutiérrez
Content:
During this 10-month programme, students undertake two international placements:
At the end of autumn, students will spend a week in Brussels to study subject speech and Lobbying in the European Union.
Then, during the month of March, the teachings of Master's Degree take place in Washington, where the module Four Week Program is held.
From April onwards, students begin their curricular internships in companies. At the end of June in Madrid, the defences of the TFM are held and the graduation is celebrated.
Methodology
The main characteristics of the MCPC are as follows:
- Joint training and multidisciplinary in political and corporate communication and institutional relations.
- The importance given to the phases of analysis and planning of communication strategies, considered as elements core topic.
- Methods based on interactivity and prior preparation of the topics by the students through cases, readings, public presentations, etc.
- University rigour in the fundamentals together with its purely professional and practical orientation.
- Requirement of exclusive dedication in person.
- International dimension in its programme, academic staff, activities and student body.
Ordinary class sessions take place from Monday to Friday, from September to February, in the postgraduate program building at Campus in Madrid.
Every Friday morning, special sessions are held in the form of talks -colloquium- with professionals from the sector who share their work experiences in many different areas of the profession.
The variety of profiles and perspectives provided by the special sessions as a whole is a highly enriching complement to the learning in the regular sessions.
Development of communication campaigns or strategies throughout the period professor in Madrid, following the dynamics of the first three modules of analysis, planning and execution. They are based on real cases or situations and each group is regularly advised by a Master's lecturer.
In this subject the instruments, techniques and tools taught in the subjects are put into practice. At the end of June, the projects are presented publicly before a panel of Master's lecturers and professionals from the sector, to which the clients for whom they have worked are also invited.
Students are assessed by the teachers in the different subjects of Study program that they teach.
The overall evaluation of the Master's Degree is obtained through the weightedaverage resulting from the grades of each subject, proportionally to the number of credits they have.
The attendance and participation in the Master's activities is compulsory (classes and sessions with guests), and in order not to be penalised in the grade of the subjects, only those absences that are governed by professional criteria or the usual rules and regulations (e.g. illness) will be justified.
attend Regardless of the reasons, student must attend 80% of the total number of classes and sessions of the master's degree in order to obtain the degree. Likewise, 80% of the attendance to the activities of the Madrid period (September to February) is also required to be able to take the modules at George Washington University and the internship.
The projects constitute the Master's Final Project and aim to reproduce the professional dynamics of communication consultancy.
With the development of the different projects, students put into practice the knowledge, skills, competences and techniques that they have been studying throughout the different modules and subjects. Working as consultants for a real client, they devise and design a project for specific organisations.
As these are real communication plans, previously specified by the Master's management of agreement with the institutions, companies or organisations involved, the aim is for the students to adopt a professional behaviour in reflection, research, elaboration and decision making.
In addition to some previous theoretical sessions on Project Management, each group is advised by a professional of the sector who follows the whole process of elaboration of the project.
Finally, in June, the projects are publicly presented before a panel of Master's lecturers and professionals from the sector.
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REGULATIONS
- rules and regulations of permanence in the programs of study of Degree
- rules and regulations of permanence in the programs of study of Master's Degree
- rules and regulations of credit recognition for Degree
- rules and regulations of credit recognition for Master's Degree
- rules and regulations University Basics
- rules and regulations general about assessment