Traditionally, the protocol has served as a plastic expression of the historical and cultural framework of a society. Organisational hierarchies and Structures and customs and habits mark the ceremonial of public and corporate events. But how to update the protocol in a society that demands equality in all aspects (between social classes, men and women, nationals and emigrants...)? How to adapt the protocol to the health standards prescribed on the occasion of Covid-19? And how to add the protocol to the cause of sustainability? We are talking about current challenges that require a constant update of protocol rules to adapt them to the history and culture of the 21st century.

In this course we will analyse how the protocol and the new social uses reflect and reflect these new forms of interaction in a transversal and global way, trying to give solution and expression to the new contexts that we are facing.

Directors: Daniel Bartolomé Navas and María Carmen Erviti, ISSA - University of Navarra

Dates: 1, 2, 8 and 9 September

schedule: 17.30 - 20.45

Venue: Museum of the University of Navarra

Price: 15 €.

Aimed at: The course is aimed at those responsible for protocol in public or private organisations, students, teachers and anyone interested in the field of Communication and protocol.

Programme