Much more than a Degree

Technology, interactivity and the multiplication of new communication platforms have enriched and made conversations between brands and consumers enormously complex. Forward-thinking organizations must convey their messages in a different and differentiating way. 

With the pathway in Creativity, future marketing professionals -Marketing Directors, Brand Managers, Directors of advertising, Digital Manager, Communication Managers, Innovation Managers, Account Managers, etc. - will strengthen their knowledge and skills within the area of creativity, communication and motivational skills and will design strategies to achieve real and lasting connections between consumers and their brands.

The goal of this pathway is to train Marketing students in a rigorous way in a specialized sector that has an outstanding relevance in Spain and the world.

ISEM Fashion Business School, a business school specializing in fashion at the University of Navarra, is a leader in the training of professionals in the fashion industry. In addition, the partnership with the Museum of Contemporary Art of the University of Navarra is an important synergy for the training of our students.

The pathway has two main focuses, cultural and business, which offer a unique blend of knowledge and skills to develop different communication and marketing activities in fashion and trend sectors.