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Much more than a Degree: Mentions

The Study program of the Degree in Marketing offers the possibility for student to choose between three of the official mentions: the Mention in Corporate Communication, the Mention in Creativity or the Mention in Fashion

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MENTION IN

Corporate Communication

The value of communication in marketing strategies is unquestionable, as are the professional synergies between both disciplines. With this mention, the student will learn to use communication to establish, maintain and consolidate mutually beneficial relationships, as well as to demand the active participation of the public and stakeholders in the communication policies of institutions. The student who chooses this mention will understand the economic and social impact of communication as a transforming element of society and organisations.

The mention in Corporate Communication provides the basic foundations for the strategic training of student in communication functions such as those responsible for Corporate Social Responsibility, communication managers, lobbyists, public affairs managers, crisis communication, investor relations, community relations, media and the management of communication offices.

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24 to be chosen from among those of the Mention; 12 to be chosen from among all the other electives on offer

SUBJECT / SUBJECT

ECTS CREDIT

SEMESTER

YEAR

Communication of services

3

Annual

3RD/4TH

Communication Directorate

3

1

3RD/4TH

Internal Communication

3

1

3RD/4TH

Introduction to the story

3

1

3RD/4TH

Social media and reputation management

3

1

3RD/4TH

Political communication

6

1

3RD/4TH

Media relations

3

1

3RD/4TH

Crisis communication

3

2

3RD/4TH

Electoral communication

3

2

3RD/4TH

Business and financial communication

3

2

3RD/4TH

Public affairs management

3

2

3RD/4TH

Introduction to fundraising

3

2

3RD/4TH

Public Opinion

6

2

3RD/4TH

Nested applications

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MENTION IN

Creativity

Technology, interactivity and the multiplication of new communication platforms have enriched and made conversations between brands and consumers enormously complex. Forward-thinking organisations need to convey their messages in a different and differentiating way. They need marketers who are able to generate creative and innovative responses, who know how to spread them within their organisations and who are committed to effective, two-way communication ideas that build consistent brand experiences for their consumers.

With the mention in Creativity, future marketing professionals -Marketing Directors, Brand Managers, Directors of advertising, Digital Managers, Communication Managers, Innovation Managers, Account Managers, etc. - will strengthen their knowledge and skills in the area of creativity, communication and motivation skills and will design strategies to achieve real and lasting connections between consumers and their brands.

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24 fixed within the Mention; 12 to choose from among all the other electives on offer

SUBJECT / SUBJECT

ECTS CREDIT

SEMESTER

YEAR

Innovation & Trends

3

1

laboratory exploration I

3

1

Inbound Marketing (laboratory for exploration II)

3

2

Innovative communication ideas

3

2

Visual and service branding

6

1

Digital marketing

3

1

laboratory exploration III

3

2

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MENTION IN

Fashion

The Mention in Fashion has the goal to train students in Marketing in a rigorous way in a specialised sector that has an outstanding relevance in Spain and in the world.

This Mention is aimed at students who want to acquire solid knowledge and practical experience that will enable them to work in the fashion communication and marketing sector.

It participates in the ISEM Fashion Business School, a business school specialising in fashion at the University of Navarra, a leader in the training of professionals in the fashion sector. In addition, the collaboration with the Museum of Contemporary Art of the University of Navarra is an important synergy for the training of our students.

The degree has two main focuses, cultural and business, which offer a unique mix of knowledge and skills to develop different communication and marketing activities in fashion and trend sectors.

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SUBJECTS/SUBJECTS

SEMESTER/SEMESTER

CREDITS/ECTS CREDIT CREDITS

COURSE/YEAR

Thinking Fashion

3

3rd and 4th

Fashion and artistic disciplines

3

3rd and 4th

Fashion and culture communication

3

3rd and 4th

History of the fashion design

3

3rd and 4th

Communication and Trends

3

3rd and 4th

Illustration and fashion photography

3

3rd and 4th

Fashion Marketing (Workshop at ISEM)

3

3rd and 4th

Fashion business

3

3rd and 4th

Digital behaviour of fashion brands 

3

3rd and 4th

Strategies in Fashion Communication

3

3rd and 4th

 

You have to take 24 of the 30 ECTS credit courses offered; 12 to choose from all the remaining electives offered.

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