MENTION IN

Corporate Communication

The value of communication in marketing strategies is unquestionable, as are the professional synergies between both disciplines. With this mention, the student will learn to use communication to establish, maintain and consolidate mutually beneficial relationships, as well as to demand the active participation of the public and stakeholders in the communication policies of institutions. The student who chooses this mention will understand the economic and social impact of communication as a transforming element of society and organisations.

The mention in Corporate Communication provides the basic foundations for the strategic training of student in communication functions such as those responsible for Corporate Social Responsibility, communication managers, lobbyists, public affairs managers, crisis communication, investor relations, community relations, media and the management of communication offices.

MENTION IN

Fashion

The Mention in Fashion has the goal to train students in Marketing in a rigorous way in a specialised sector that has an outstanding relevance in Spain and in the world.

This Mention is aimed at students who want to acquire solid knowledge and practical experience that will enable them to work in the fashion communication and marketing sector.

It participates in the ISEM Fashion Business School, a business school specialising in fashion at the University of Navarra, a leader in the training of professionals in the fashion sector. In addition, the collaboration with the Museum of Contemporary Art of the University of Navarra is an important synergy for the training of our students.

The degree has two main focuses, cultural and business, which offer a unique mix of knowledge and skills to develop different communication and marketing activities in fashion and trend sectors.