The Study program of the Degree in Marketing offers the possibility for student to choose between three of the official mentions: the Mention in Corporate Communication, the Mention in Creativity or the Mention in Fashion.
MENTION IN
Corporate Communication
The value of communication in marketing strategies is unquestionable, as are the professional synergies between both disciplines. With this mention, the student will learn to use communication to establish, maintain and consolidate mutually beneficial relationships, as well as to demand the active participation of the public and stakeholders in the communication policies of institutions. The student who chooses this mention will understand the economic and social impact of communication as a transforming element of society and organisations.
The mention in Corporate Communication provides the basic foundations for the strategic training of student in communication functions such as those responsible for Corporate Social Responsibility, communication managers, lobbyists, public affairs managers, crisis communication, investor relations, community relations, media and the management of communication offices.
24 to be chosen from among those of the Mention; 12 to be chosen from among all the other electives on offer
SUBJECT / SUBJECT |
ECTS CREDIT |
SEMESTER |
YEAR |
Communication of services |
3 |
Annual |
3RD/4TH |
3 |
1 |
3RD/4TH |
|
3 |
1 |
3RD/4TH |
|
3 |
1 |
3RD/4TH |
|
3 |
1 |
3RD/4TH |
|
6 |
2 |
3RD/4TH |
|
3 |
1 |
3RD/4TH |
|
3 |
2 |
3RD/4TH |
|
3 |
1 |
3RD/4TH |
|
3 |
2 |
3RD/4TH |
|
3 |
2 |
3RD/4TH |
|
3 |
2 |
3RD/4TH |
|
6 |
2 |
3RD/4TH |
|
Internships in business They must be related to corporate communication in order to be validated as 3 ECTS credit of the accredited specialization. |
3 |
1 o 2 |
3RD/4TH |
Important: credits taken in programs of exchange abroad cannot be validate qualification for credits of the accredited specialization, unless there is a clear equivalence in the contents, prior enquiry with the coordinator of the accredited specialization.
MENTION IN
Creativity
Technology, interactivity and the multiplication of new communication platforms have enriched and made conversations between brands and consumers enormously complex. Forward-thinking organisations need to convey their messages in a different and differentiating way. They need marketers who are able to generate creative and innovative responses, who know how to spread them within their organisations and who are committed to effective, two-way communication ideas that build consistent brand experiences for their consumers.
With the mention in Creativity, future marketing professionals -Marketing Directors, Brand Managers, Directors of advertising, Digital Managers, Communication Managers, Innovation Managers, Account Managers, etc. - will strengthen their knowledge and skills in the area of creativity, communication and motivation skills and will design strategies to achieve real and lasting connections between consumers and their brands.
24 fixed within the Mention; 12 to choose from among all the other electives on offer
SUBJECT / SUBJECT |
ECTS CREDIT |
SEMESTER |
YEAR |
3 |
1 |
3º |
|
3 |
1 |
3º |
|
3 |
2 |
3º |
|
3 |
2 |
3º |
|
6 |
1 |
4º |
|
3 |
2 |
4º |
|
3 |
2 |
4º |
MENTION IN
Fashion
The Mention in Fashion has the goal to train students in Marketing in a rigorous way in a specialised sector that has an outstanding relevance in Spain and in the world.
This Mention is aimed at students who want to acquire solid knowledge and practical experience that will enable them to work in the fashion communication and marketing sector.
It participates in the ISEM Fashion Business School, a business school specialising in fashion at the University of Navarra, a leader in the training of professionals in the fashion sector. In addition, the collaboration with the Museum of Contemporary Art of the University of Navarra is an important synergy for the training of our students.
The degree has two main focuses, cultural and business, which offer a unique mix of knowledge and skills to develop different communication and marketing activities in fashion and trend sectors.
SUBJECTS |
semester/ |
CREDITS/ |
COURSE/ |
1º |
3 |
Recommended in 4th grade |
|
1º |
3 |
Recommended in 3rd grade |
|
2º |
3 |
Recommended in 3rd grade |
|
1º |
3 |
Recommended in 3rd grade |
|
2º |
3 |
Recommended in 4th grade |
|
2º |
3 |
Recommended in 4th grade |
|
2º |
3 |
4º |
|
1º |
3 |
Recommended in 3rd grade |
|
1º |
3 |
Recommended in 4th grade |
|
2º |
3 |
Recommended in 3rd grade |
You have to take 24 of the 30 ECTS credit courses offered; 12 to choose from all the remaining electives offered.