Study program

Level 1. Core Curriculum (18 ECTS credit)

Subjects

Anthropology I

Anthropology II

Ethics I

Ethics II

Cultural Keys

Level 2. Historical, legal and deontological context (18 ECTS credit)

Subjects

Marketing: Historical Pers.

Introduction to Law

Ethics

Level 1. Economics (21 ECTS credit)

Subjects

Economics

Intro. to Financial Accounting

Microeconomics

Management accounting

Level 2. business (15 ECTS credit)

Subjects

Principles of Business Ad.

Finance for Marketing

Strategic Management

Level 1. Marketing Fundamentals (9 ECTS credit)

Subjects

Marketing Management

Introduction to Marketing

Level 2. Marketing Variables (18 ECTS credit)

Subjects

Sales Management

design and product innovation

Pricing policies

Distribution and logistics

Negotiation

Level 3. Applied Marketing (6 ECTS credit)

Subjects

International Marketing

E-Commerce

Level 4. Consumer (18 ECTS credit)

Subjects

Consumer Behaviour

Consumer Psychology

Customer Relations. Manage.

Level 5. Data analysis (18 ECTS credit)

Subjects

Introduction to calculus and algebra

Probability and statistics

Market Research I

Market research II

Level 1. Communication Fundamentals (24 ECTS credit)

Subjects

Principles of communication

Oral and written expression

Commercial communication strategy

Digital Content Management

Corporate Communication

Advertising Criteria

Level 2. Branding (15 ECTS credit)

Subjects

Introduction to Branding

Brand Management

Brand Leadership

Level 1. Innovation (6 ECTS credit)

Subjects

Innovation Methods

Innovation management in organisations

Level 2. Entrepreneurship (9 ECTS credit)

Subjects

development personal and leadership

Team management

Entrepreunership

Level 1. Final Project Degree (9 ECTS credit)

Subjects

Final Project Degree

Level 1. Complementary training (36 ECTS credit)

Electives (Mentions and General Electives)

24 ECTS credit must be taken from the following subjects; 12 to be chosen among all the remaining electives offered.

Important: credits taken in exchange programs abroad cannot be validate qualification for credits from pathway, unless there is a clear equivalence in the contents, prior enquiry with the coordinator of pathway.

24 ECTS credit must be taken from the following subjects; 12 to be chosen among all the remaining electives offered.

Important: credits taken in exchange programs abroad cannot be validate qualification for credits from pathway, unless there is a clear equivalence in the contents, prior enquiry with the coordinator of pathway.

24 ECTS credit must be taken from the following subjects; 12 to be chosen among all the remaining electives offered.

Important: credits taken in exchange programs abroad cannot be validate qualification for credits from pathway, unless there is a clear equivalence in the contents, prior enquiry with the coordinator of pathway.

24 to be chosen from pathway; 12 to be chosen from all the remaining electives offered

Important: credits taken in exchange programs abroad cannot be validate qualification for credits from pathway, unless there is a clear equivalence in the contents, prior enquiry with the coordinator of pathway.

24 fixed within pathway; 12 to choose from all the remaining electives offered

You have to take 24 of the 30 ECTS credit courses offered; 12 to choose from all the remaining electives offered.