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Program

Aplicaciones anidadas

Aplicaciones anidadas

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Discover the subjects you will study

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The Study program includes 18 credits from the subjects of Anthropology, Ethics and Cultural Keys, which comprise the Core Curriculum of the University of Navarra.

Aplicaciones anidadas

Plan_Estudios_Desplegable_Asignaturas

Degree in Marketing

ANNUAL

Final thesis Degree

9

PRIMER SEMESTER / FIRST SEMESTER

International Marketing

3

Ecommerce

3

Corporate Innovation

3

Customer Relationship Management

6

Electives

12

SEGUNDO SEMESTER / SECOND SEMESTER

Strategic Management

6

Brand leadership

3

Entrepreneurship

3

Electives

12

ASIGNATURAS / SIGNATURES

CRÉDITOS / CREDITS

Big Data for Marketing

3

Branded content

3

Business Intelligence and Martech

3

Crisis communication

3

Fashion and culture communication

Exclusively for students of the Fashion Programme

3

Communication of services (Annual)

Places are limited and subject to selection process.

3

Business and financial communication

3

Political communication

Exclusively for students of the Corporate Communication programme.

6

Communication and trends

3

Creation of digital content

3

Data Driven Marketing

3

Effective speaking and writing

3

Entrepreneurship in communication

3

Fashion Marketing

Exclusively for students of the Fashion Programme

3

Public affairs management

3

Innovative communication ideas

3

Illustration and fashion photography

3

Intercultural Communication

3

Introduction to Fundraising

3

Inbound Marketing

3

Digital marketing

application from place through written request

3

Inclusive marketing

3

Interactive Marketing Onetoone

3

Public opinion

Exclusively for students of the Corporate Communication programme.

6

Internships in business

Only for 4th year students in 2024-25

3

Strategies in fashion communication

3

Plan_Estudios_Texto_Modulos

Modules of the Study program

Each subject is integrated into a subject which in turn is part of a module.

Plan de estudios: desplegable

Level 1. Core Curriculum (18 ECTS credit)

Subjects

Anthropology I

Anthropology II

Ethics I

Ethics II

Cultural Keys

Level 2. Historical, legal and deontological context (18 ECTS credit)

Subjects

Marketing: Historical Pers.

Introduction to Law

Ethics

Level 1. Economics (21 ECTS credit)

Subjects

Economy

Intro. to Financial Accounting

Microeconomics

Management accounting

Level 2. business (15 ECTS credit)

Subjects

Principles of Business Ad.

Finance for Marketing

Strategic Management

Level 1. Marketing Fundamentals (9 ECTS credit)

Subjects

Marketing Management

Introduction to Marketing

Level 2. Marketing Variables (18 ECTS credit)

Subjects

Sales Management

design and product innovation

Pricing policies

Distribution and logistics

Negotiation

Level 3. Applied Marketing (6 ECTS credit)

Subjects

International Marketing

E-Commerce

Level 4. Consumer (18 ECTS credit)

Subjects

Consumer Behaviour

Consumer Psychology

Customer Relations. Manage.

Level 5. Data analysis (18 ECTS credit)

Subjects

Introduction to calculus and algebra

Probability and statistics

Market Research I

Market research II

Level 1. Communication Fundamentals (24 ECTS credit)

Subjects

Principles of communication

Oral and written expression

Commercial communication strategy

Digital Content Management

Corporate Communication

Advertising Criteria

Level 2. Branding (15 ECTS credit)

Subjects

Introduction to Branding

Brand Management

Brand Leadership

Level 1. Innovation (6 ECTS credit)

Subjects

Innovation Methods

Innovation management in organisations

Level 2. Entrepreneurship (9 ECTS credit)

Subjects

development personal and leadership

Team management

Entrepreunership

Level 1. Final Project Degree (9 ECTS credit)

Subjects

Final Project Degree

Level 1. Complementary training (36 ECTS credit)

Electives (Mentions and General Electives)

Plan_Estudios_Enlaces

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Updating of the rules and regulations of permanence in the School of Communication

As of the academic year 2021/2022, first-year students of Degree who, in all of the calls of an academic year, have not obtained a minimum of 24 ECTS credit, corresponding to compulsory or basic subjects, will not be able to continue their studies in the degree for which they have enrolled at School in Communication.