Study program
The Study program includes 18 credits from the subjects of Anthropology, Ethics and Cultural Keys, which comprise the Core Curriculum of the University of Navarra.
Degree in Marketing
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PRIMER SEMESTER / FIRST SEMESTER |
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3 |
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3 |
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3 |
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6 |
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6 |
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6 |
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3 |
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SEGUNDO SEMESTER / SECOND SEMESTER |
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3 |
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3 |
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6 |
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6 |
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6 |
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6 |
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PRIMER SEMESTER / FIRST SEMESTER |
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6 |
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6 |
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6 |
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3 |
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3 |
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3 |
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3 |
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SEGUNDO SEMESTER / SECOND SEMESTER |
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6 |
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6 |
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6 |
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Ethics (pathway Interfaculty) group A |
3 |
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3 |
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3 |
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3 |
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PRIMER SEMESTER / FIRST SEMESTER |
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3 |
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3 |
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3 |
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3 |
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6 |
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3 |
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3 |
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Electives |
6 |
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SEGUNDO SEMESTER / SECOND SEMESTER |
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3 |
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3 |
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3 |
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6 |
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3 |
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6 |
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Electives |
6 |
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ANNUAL |
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9 |
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PRIMER SEMESTER / FIRST SEMESTER |
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3 |
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3 |
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3 |
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6 |
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Electives |
12 |
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SEGUNDO SEMESTER / SECOND SEMESTER |
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6 |
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3 |
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3 |
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Electives |
12 |
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ASIGNATURAS / SIGNATURES |
CRÉDITOS / CREDITS |
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Exclusive for students of the Creativity Mention |
6 |
| 3 | |
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3 |
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3 |
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Communication of services (Annual) |
3 |
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Exclusively for students of the Corporate Communication programme. |
6 |
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3 |
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3 |
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3 |
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3 |
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3 |
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Exclusively for students of the Fashion Programme |
3 |
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3 |
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3 |
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3 |
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Exclusive for students of the Creativity Mention |
3 |
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3 |
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3 |
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Fashion and artistic disciplines Exclusively for students of the Fashion Programme |
3 |
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3 |
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3 |
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Exclusively for students of the Fashion Programme |
3 |
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1, 2, 3 |
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|
3 |
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3 |
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ASIGNATURAS / SIGNATURES |
CRÉDITOS / CREDITS |
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3 |
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|
3 |
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|
3 |
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Communication of services (Annual) |
3 |
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3 |
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|
3 |
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Exclusively for students of the Fashion Programme |
3 |
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3 |
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3 |
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3 |
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3 |
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Exclusively for students of the Fashion Programme |
3 |
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3 |
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Innovative communication ideas Exclusive for students of the Creativity Mention |
3 |
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Illustration and fashion photography Exclusively for students of the Fashion Programme |
3 |
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3 |
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|
3 |
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|
3 |
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Exclusive for students of the Creativity Mention |
3 |
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3 |
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|
3 |
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3 |
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6 |
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1, 2, 3 |
Modules of the Study program
Each subject is integrated into a subject which in turn is part of a module.
Level 1. Core Curriculum (18 ECTS credit)
Subjects
Anthropology I
Anthropology II
Ethics I
Ethics II
Cultural Keys
Level 2. Historical, legal and deontological context (18 ECTS credit)
Subjects
Marketing: Historical Pers.
Introduction to Law
Ethics
Level 1. Economics (21 ECTS credit)
Subjects
Economy
Intro. to Financial Accounting
Microeconomics
Management accounting
Level 2. business (15 ECTS credit)
Subjects
Principles of Business Ad.
Finance for Marketing
Strategic Management
Level 1. Marketing Fundamentals (9 ECTS credit)
Subjects
Marketing Management
Introduction to Marketing
Level 2. Marketing Variables (18 ECTS credit)
Subjects
Sales Management
design and product innovation
Pricing policies
Distribution and logistics
Negotiation
Level 3. Applied Marketing (6 ECTS credit)
Subjects
International Marketing
E-Commerce
Level 4. Consumer (18 ECTS credit)
Subjects
Consumer Behaviour
Consumer Psychology
Customer Relations. Manage.
Level 5. Data analysis (18 ECTS credit)
Subjects
Introduction to calculus and algebra
Probability and statistics
Market Research I
Market research II
Level 1. Communication Fundamentals (24 ECTS credit)
Subjects
Principles of communication
Oral and written expression
Commercial communication strategy
Digital content management
Corporate Communication
Advertising Criteria
Level 2. Branding (15 ECTS credit)
Subjects
Introduction to Branding
Brand Management
Brand Leadership
Level 1. Innovation (6 ECTS credit)
Subjects
Innovation Methods
Innovation management in organisations
Level 2. Entrepreneurship (9 ECTS credit)
Subjects
development personal and leadership
Team management
Entrepreunership
Level 1. Final Project Degree (9 ECTS credit)
Subjects
Final Project Degree
Level 1. Complementary training (36 ECTS credit)
Electives (Mentions and General Electives)
YOU MAY BE INTERESTED IN
REGULATIONS
- rules and regulations of permanence in the programs of study of Degree
- rules and regulations of permanence in the programs of study of Master's Degree
- rules and regulations of credit recognition for Degree
- rules and regulations of credit recognition for Master's Degree
- rules and regulations University Basics
- rules and regulations general about assessment
Updating of the rules and regulations of permanence in the School of Communication
As of the academic year 2021/2022, first-year students of Degree who, in all of the calls of an academic year, have not obtained a minimum of 24 ECTS credit, corresponding to compulsory or basic subjects, will not be able to continue their studies in the degree for which they have enrolled at School in Communication.